Marketers on the Move: Burger King Canada names new marketing director
Plus, DFO, WestJet, Kensington Tours, World Vision Canada and Keurig Dr Pepper moves.
Flow launches sparkling water, highlights sustainability effort
The company is expanding its premium beverage line.
Mars to acquire Kellanova
The deal brings billion-dollar brands like Pringles and Cheez-It to Mars’ portfolio.
St. Francis Herb Farm updates packaging to stand out in the market
The company wants to help women find its products more easily.
In Brief: Forsman & Bodenfors Canada names new ACD
Plus, a new addition to National PR’s senior leadership.
Strongbow launches LTO to help Canadians enjoy their vacations
The brand’s new branded offer emphasizes its apple cider’s natural flavour.
Goldfish Crackers targets Gen Z with Pinterest Collages
The campaign runs through September with a mix of ad formats.
Melanin Gamers respawns Toxicity Ratings system to cover new ground
The campaign has put out a renewed call to rate 12 more titles.
More Canadians preferring to shop for back-to-school items in-store: RCC
A new study shows shopping preferences shifting away from online platforms.
Toyota celebrates 60th anniversary with cross-country road trip
The Kanreki Tour will visit each Canadian province, ending on August 30.
Publicis Hawkeye rebrands to reflect its growth
The CRM agency is changing its name to Hawkeye.
How brands can communicate better under Bill C-59
Agnostic directors on the need for transparency in brands’ sustainability efforts.
Popeyes hires CMO for Canada and U.S.
The QSR has hired nearly 20-year PepsiCo vet Bart LaCount.
Marketers on the Move: TMU marketing vet joins Toronto Global
Plus, moves at United Way East Ontario, Edmonton Unlimited and Viona Organics.
