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Lumio looks to cut through the noise of crowded education market
The platform connects board sports to engaged classroom learning.
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Trojan Canada pushes the right buttons in new campaign
The brand that’s best known for condoms is vibrating Toronto transit shelters.
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What keeps Christine Smith up at night?
Hyundai’s top marketer weighs in on foreign competition, buying trends and the importance of local advertising.
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Retail Roundup: Couche-Tard makes bid to acquire 7-Eleven
Plus, Pusateri’s contracts its operations.
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KD and KFC unite for 360 campaign trumpeting comfort food collab
LTOs are coming to both retail and restaurants in KFC Canada’s largest brand partnership.
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Marketers on the Move: Wingstop flies with new Canadian marketing director
Plus, moves at MediaValet, Hills, and Empire Club of Canada.
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Carlsberg launches first Canadian campaign for Margaritaville beer
“LandShark Was Here” is the brainchild of Toronto agency The Garden
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Shortlist revealed for 2024 Strategy Awards
The year’s best strategic planning work will be awarded at the annual gala on Oct. 1.
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People Moves: Encore promotes new senior director of event experience
Plus, Pigeon, Riddoch, Salt XC and Jackman moves.
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C-Suite Moves: Canopy CEO to retire
Plus, Pet Valu adds Loblaw vet, and CMO moves at ABC Fitness and Hub International Ontario.
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Que Pasa offers a hedge against crummy summers
The Nature’s Path-owned snack brand found success with insurance-related online and XM strategies.
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CMDC and ACA raise concerns about Digital Services Tax
While the 3% levy is aimed at global companies like Google and Amazon, the true cost could be passed on to media agencies and advertisers.