Lumio looks to cut through the noise of crowded education market
The platform connects board sports to engaged classroom learning.
Trojan Canada pushes the right buttons in new campaign
The brand that’s best known for condoms is vibrating Toronto transit shelters.
What keeps Christine Smith up at night?
Hyundai’s top marketer weighs in on foreign competition, buying trends and the importance of local advertising.
Retail Roundup: Couche-Tard makes bid to acquire 7-Eleven
Plus, Pusateri’s contracts its operations.
KD and KFC unite for 360 campaign trumpeting comfort food collab
LTOs are coming to both retail and restaurants in KFC Canada’s largest brand partnership.
Marketers on the Move: Wingstop flies with new Canadian marketing director
Plus, moves at MediaValet, Hills, and Empire Club of Canada.
Carlsberg launches first Canadian campaign for Margaritaville beer
“LandShark Was Here” is the brainchild of Toronto agency The Garden
Shortlist revealed for 2024 Strategy Awards
The year’s best strategic planning work will be awarded at the annual gala on Oct. 1.
People Moves: Encore promotes new senior director of event experience
Plus, Pigeon, Riddoch, Salt XC and Jackman moves.
C-Suite Moves: Canopy CEO to retire
Plus, Pet Valu adds Loblaw vet, and CMO moves at ABC Fitness and Hub International Ontario.
Que Pasa offers a hedge against crummy summers
The Nature’s Path-owned snack brand found success with insurance-related online and XM strategies.
Air Canada Vacations is encouraging people to share their mood in social campaign
The airline’s travel wholesaler is promoting fall and winter getaways.
CMDC and ACA raise concerns about Digital Services Tax
While the 3% levy is aimed at global companies like Google and Amazon, the true cost could be passed on to media agencies and advertisers.
Mattel partners with female-led Canadian companies to celebrate Barbie
The collaboration is timed to the enduring brand’s 65th annniversary.
