Shopper Marketing
Egglife looks to crack the Canadian market
The brand’s protein-packed tortillas have landed at Metro, with further expansion plans in the works.
Lactalis ties back-to-school back to Kids Help Phone
Philanthropic work includes contesting alongside fulsome in-store creative.
Reese’s debuts nostalgic offering at Costco
Hershey Canada is bringing Dipped Animal Crackers to the retailer.
Magnotta gets its ducks in a row with recyclable paper bottle packaging
The winery is appealing to a younger, more sustainability-minded audience.
Coors taps into music fandom
The brewer is launching contests tied to festivals like Boots and Hearts, and Osheaga.
Walmart rolls out sensory-friendly hours nationally
Also, the retailer wraps up tests of its SmartShelf LCD product reviews signage in GTA location.
Purplesful gets spicy with new on-trend offering
The plant-based brand is deploying a mix of shopper marketing, demos and contesting to drive interest.
Retail consultancy Field Agent buys Shelfgram
The virtual platform supports more than 500 companies across 35 countries
How 5-hour Energy is getting a boost through contesting
The brand is running a big C-Channel promo and retail push.
Mondelez builds another multi-brand snack pack for the Olympics
The CPG has unveiled two waves of in-store Summer Games promotions.
Oreo uses the force of a popular IP for new LTO
Cookie packs are hand-painted by iconic Star Wars poster artist, Greg Hildebrandt.
Why Rascals birthed a rebrand and redesign
The babycare brand is embracing a bolder look and going after the category’s biggest players.
Joyburst gets animated with Disney and Pixar instore
The beverage brand is leveraging shopper and sampling programs to target women with active lives.
Jason Dubroy unveils The Commercery
The new connected commerce consultancy is based on what he calls “opportunity science.”
Football powerhouse helps Nivea kickstart its new-to-Canada deodorant
The Beiersdorf brand is tapping into its longstanding relationship with Real Madrid.
