Shopper Marketing
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Egglife looks to crack the Canadian market
The brand’s protein-packed tortillas have landed at Metro, with further expansion plans in the works.
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Lactalis ties back-to-school back to Kids Help Phone
Philanthropic work includes contesting alongside fulsome in-store creative.
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Reese’s debuts nostalgic offering at Costco
Hershey Canada is bringing Dipped Animal Crackers to the retailer.
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Magnotta gets its ducks in a row with recyclable paper bottle packaging
The winery is appealing to a younger, more sustainability-minded audience.
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Coors taps into music fandom
The brewer is launching contests tied to festivals like Boots and Hearts, and Osheaga.
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Walmart rolls out sensory-friendly hours nationally
Also, the retailer wraps up tests of its SmartShelf LCD product reviews signage in GTA location.
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Purplesful gets spicy with new on-trend offering
The plant-based brand is deploying a mix of shopper marketing, demos and contesting to drive interest.
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Retail consultancy Field Agent buys Shelfgram
The virtual platform supports more than 500 companies across 35 countries
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How 5-hour Energy is getting a boost through contesting
The brand is running a big C-Channel promo and retail push.
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Mondelez builds another multi-brand snack pack for the Olympics
The CPG has unveiled two waves of in-store Summer Games promotions.
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Oreo uses the force of a popular IP for new LTO
Cookie packs are hand-painted by iconic Star Wars poster artist, Greg Hildebrandt.
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Why Rascals birthed a rebrand and redesign
The babycare brand is embracing a bolder look and going after the category’s biggest players.
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Joyburst gets animated with Disney and Pixar instore
The beverage brand is leveraging shopper and sampling programs to target women with active lives.
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Jason Dubroy unveils The Commercery
The new connected commerce consultancy is based on what he calls “opportunity science.”
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Football powerhouse helps Nivea kickstart its new-to-Canada deodorant
The Beiersdorf brand is tapping into its longstanding relationship with Real Madrid.