Research
![](https://cdn.strategyonline.ca/wp/wp-content/uploads/2024/08/phone-payment-mobile-wallet-300x172.jpg)
Interac data reveals Gen Z is embracing mobile wallets
Survey numbers reveal that more than 60% leave physical cards at home for short trips.
![](https://cdn.strategyonline.ca/wp/wp-content/uploads/2024/07/back-to-school-notebooks-300x172.jpg)
More Canadians preferring to shop for back-to-school items in-store: RCC
A new study shows shopping preferences shifting away from online platforms.
![](https://cdn.strategyonline.ca/wp/wp-content/uploads/2024/07/job-interview-image-300x172.jpg)
Robert Half survey reports busy hiring season ahead
New data shows a positive second half of 2024 for marketing and creative jobs.
![](https://cdn.strategyonline.ca/wp/wp-content/uploads/2024/07/back-to-school-notebooks-300x172.jpg)
Most Canadians say inflation will have more of an impact on back-to-school spend
Field Agent’s latest survey shows Walmart and Amazon as top destinations for parents.
![](https://cdn.strategyonline.ca/wp/wp-content/uploads/2024/07/cute-dog-image-300x172.jpg)
Where are pet owners shopping for food?
Field Agent found that while Atlantic Canadians shop at Walmart or supermarkets, British Columbians turn to Costco for their pet needs.
![](https://cdn.strategyonline.ca/wp/wp-content/uploads/2024/07/deinfluencing-2-1-300x172.jpg)
Getting to know Gen Z
Johanna Faigelman of Human Branding talks de-influencing, money dysmorphia and quiet quitting.
![](https://cdn.strategyonline.ca/wp/wp-content/uploads/2024/07/hero-300x172.jpg)
Are marketers ready for the future?
Brand leaders grapple with FOBO (Fear of Better Options or Becoming Obselete) when it comes to AI.
![](https://cdn.strategyonline.ca/wp/wp-content/uploads/2023/06/rbc-300x172.jpg)
RBC remains Canada’s most valuable brand, but slips in global ranking
Kantar’s latest survey also saw Lululemon enter the Top 100 list for the first time.
![](https://cdn.strategyonline.ca/wp/wp-content/uploads/2019/11/loblaw2-300x172.jpg)
Nearly 3 in 10 report actively participating in May’s Loblaw boycott: Caddle
Out of 2,000 boycott participants, 57.6% will avoid shopping at Loblaw-owned stores.
![](https://cdn.strategyonline.ca/wp/wp-content/uploads/2018/02/istock-685820632-300x172.jpg)
Consumers increasingly deal-hunting with AI
EY finds 7 in 10 consumers are actively using AI on e-commerce platforms.
![](https://cdn.strategyonline.ca/wp/wp-content/uploads/2017/10/artificial-intelligence-2228610_1920-300x172.jpg)
More Canadian CEOs believe in AI’s competitive advantage: IBM
But fewer Canadian execs see CX as important for enterprise transformation.