Research
Interac data reveals Gen Z is embracing mobile wallets
Survey numbers reveal that more than 60% leave physical cards at home for short trips.
More Canadians preferring to shop for back-to-school items in-store: RCC
A new study shows shopping preferences shifting away from online platforms.
Robert Half survey reports busy hiring season ahead
New data shows a positive second half of 2024 for marketing and creative jobs.
Most Canadians say inflation will have more of an impact on back-to-school spend
Field Agent’s latest survey shows Walmart and Amazon as top destinations for parents.
Where are pet owners shopping for food?
Field Agent found that while Atlantic Canadians shop at Walmart or supermarkets, British Columbians turn to Costco for their pet needs.
Getting to know Gen Z
Johanna Faigelman of Human Branding talks de-influencing, money dysmorphia and quiet quitting.
Are marketers ready for the future?
Brand leaders grapple with FOBO (Fear of Better Options or Becoming Obselete) when it comes to AI.
RBC remains Canada’s most valuable brand, but slips in global ranking
Kantar’s latest survey also saw Lululemon enter the Top 100 list for the first time.
Nearly 3 in 10 report actively participating in May’s Loblaw boycott: Caddle
Out of 2,000 boycott participants, 57.6% will avoid shopping at Loblaw-owned stores.
One-third of new category entrants are newcomers: IMI
New data shows strong market potential for hydration beverages and gym memberships.
CMA study: marketers report polarization is hurting workplaces
It also reported benefits of diversified leadership, while those efforts stagnated.
Consumers increasingly deal-hunting with AI
EY finds 7 in 10 consumers are actively using AI on e-commerce platforms.
Pride marketing survey finds divide between Gen X, Boomers
An UpHouse survey shows Pride marketing is most effective with Gen X.
More Canadian CEOs believe in AI’s competitive advantage: IBM
But fewer Canadian execs see CX as important for enterprise transformation.
Discount grocers hold sway with Ramadan shoppers: Numerator
The numbers reveal that discount captured more trips and spend.
