C-Suite Moves: Kraft Heinz names North America CMO
Plus, Alfredo Tan takes on new role with Canada Goose.
Safehaven’s new book wants people to notice medically complex children
The non-profit is raising awareness for its work supporting this population.
CIBC expands GenAI pilot
The bank is applying the tech to its central information hub.
Kruger Products takes a more comedic tone to highlight SpongeTowels UltraPro’s absorbency
The brand’s new campaign targets all Canadians, especially active and engaged young families.
In Brief: A2C president and CEO steps down
Plus, Mod Op acquires second Canadian agency.
How Scotiabank spotlighted customer-first messaging in heartfelt creative
The brand’s “Bank More Life” campaign aims to show how it can enrich clients’ lives.
OLG partners with Team Canada
The new campaign highlights that ordinary people can become sponsors of Ontario athletes.
Marketers on the Move: EY Canada names national sponsorships leader
Plus, Staples, Island Health and First Robotics Canada moves.
NYF wants to give your taste buds something to sing about
The brand wants to connect with young adults looking for food that fits their busy lifestyles.
DDB, BBDO and TBWA in Canada folding together under Omnicom
The agencies involved will reportedly remain active.
Skittles wants to be Gen Z’s sweet escape from social pressures
The new campaign highlights how the candy helps Canadians free up a busy summer schedule.
Why RBC spotlighted Training Ground grads in Olympics campaign
The creative connects its athletic training program to broader brand purpose.
GO Transit aims to reach newcomers to Canada
The Metrolinx transit service is showcasing leisure and daily commute offerings.
People Moves: Mondelez poaches top Muskoka Brewery marketer
Plus, Specsavers, National Bank and North Strategic moves.
