2024

THE STATE OF RETAIL MEDIA

THE COMPLETE RESULTS

Skai’s Third Annual State of Retail Media Report

Read this complimentary report today, covering key topics:

  • Spending. Drivers accelerating/decelerating investments.
  • Success. KPIs, last year’s results, prioritization.
  • Operationalization. Challenges, data sources.
  • Omnichannel. Coordination with other channels.
  • Measurement. Incrementality usage and proficiency.
  • Technology. Usage & impact of AI and data clean rooms.

Learn how retail media experts responded in this new report.

The State of Retail Media 2024

Key takeaways from this year’s State of Retail Media report

In this report, Skai and the Path-to-Purchase Institute survey retail media professionals to learn:

  • Importance of retail media in the overall marketing plan.
  • Components of today’s retail media strategy.
  • Expected budget drivers in the coming year.
  • Accelerators and barriers to more investment in retail media.
  • Retail media measurement & incrementality.
  • Usage and challenges of AI and data clean rooms.

Download this free report to see the survey results and analysis.

Download the report