Social media marketing
Social media marketing is the use of social media platforms and websites to promote a product or service.[1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.[2]
Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of social media marketing campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public.[3]
Benefits of Social Media Marketing
[change | change source]There are many benefits of Social Media Marketing inculing:
- It allows companies and brands to promote themselves to diverse audiences that could not be reached through traditional marketing such as Phone and E-mail based advertising.[4][5]
- Through SMM, Companies and Brands can engage with customers directly, allowing them to obtain feedback and resolve issues of their customers immediately.[6]
- Such platforms can be used to promote their products, deals, events and news.
References
[change | change source]- ↑ Felix, R., Rauschnabel, P.A.; Hinsch, C. (2016). "Elements of Strategic Social Media Marketing: A Holistic Framework". Journal of Business Research. 70: 118–126. doi:10.1016/j.jbusres.2016.05.001.
{{cite journal}}: CS1 maint: multiple names: authors list (link) - ↑ Shaltoni, AM (2016-07-01). "E-marketing education in transition: An analysis of international courses and programs". The International Journal of Management Education. 14 (2): 212–218. doi:10.1016/j.ijme.2016.04.004. ISSN 1472-8117.
- ↑ "Social Media Marketing In 2024: The Ultimate Guide – Forbes Advisor". www.forbes.com. Retrieved 2024-04-24.
- ↑ Ramsaran-Fowdar, Rooma Roshnee; Fowdar, Sooraj (2013-03-31). "The Implications of Facebook Marketing for Organizations". Contemporary Management Research. 9 (1). doi:10.7903/cmr.9710. ISSN 1813-5498.
- ↑ Parsons, Amy L.; Lepkowska-White, Elzbieta (2018-04-03). doi:10.1080/15332861.2018.1433910. ISSN 1533-2861 https://www.tandfonline.com/doi/full/10.1080/15332861.2018.1433910.
{{cite journal}}: Cite journal requires|journal=(help); Missing or empty|title=(help) - ↑ Flanigan, Rod L.; Obermier, Timothy R. (2016). "An Assessment of the Use of Social Media in the Industrial Distribution Business-to-Business Market Sector". The Journal of Technology Studies. 42 (1): 18–29. ISSN 1071-6084.