Jack in the Box
 | |
| Company type | Public (NASDAQ: JACK) |
|---|---|
| Industry | Restaurants |
| Founded | San Diego, California (1951) |
| Headquarters | San Diego, California |
Key people | Linda A. Lang, chairwoman Robert O. Peterson, founder Jack Box, fictional founder and fictional chairman |
| Products | Fast food |
Number of employees | 42,500[1] (2008) |
| Website | www.jackinthebox.com |
Jack in the Box is an American fast food restaurant chain. It was founded in 1951 by Robert O. Peterson.[2] Peterson opened his restaurant in Long Beach, California on the Pacific Coast highway.[2] It featured a clown's head on top of the building. Instead of using carhops like other drive-in restaurants, Peterson used a two-way intercom.[2] He also pioneered the drive-through. It allowed a customer to place their order while the car ahead of them was picking up their order.[2] This made service much faster and Jack in the Box became known for fast service.[2]
Jack in the Box has over 2,200 restaurants in 21 states and Guam.[3] At first the menu was simple. Only 15 items were offered including hamburgers, cheeseburgers, french fries, and soft drinks.[3] Today the menu is expanded to include items such as onion rings, chicken tacos and shrimp.[3] They also offer ice cream, shakes, and hot apple turnovers.[3]
Jack I. Box is a fictional character and the mascot for their advertising.
References
[change | change source]- ↑ "Company Profile for Jack in the Box Inc (JBX)". Retrieved 2008-10-03.
- ↑ 2.0 2.1 2.2 2.3 2.4 "Robert O. Peterson". NNDB. Soylent Communications. Retrieved 15 November 2016.
- ↑ 3.0 3.1 3.2 3.3 Dan Myers (23 April 2015). "Things you didn't know about Jack in the Box". FOX News Network, LLC. Retrieved 15 November 2016.
