About
As a marketer with a strong focus on fintech, I’ve had the privilege of driving growth…
Articles by Mansi
Contributions
Activity
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#CNY activities in the office have officially begun! We kicked things off with a stamping activity where we designed decorative patterns on red…
#CNY activities in the office have officially begun! We kicked things off with a stamping activity where we designed decorative patterns on red…
Shared by Mansi Chopra
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Singapore as a nation has two key 𝐬𝐮𝐩𝐞𝐫𝐩𝐨𝐰𝐞𝐫𝐬 - its sense of community building and focus on innovation. How do I know this? Because ever…
Singapore as a nation has two key 𝐬𝐮𝐩𝐞𝐫𝐩𝐨𝐰𝐞𝐫𝐬 - its sense of community building and focus on innovation. How do I know this? Because ever…
Liked by Mansi Chopra
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"Damned if you do and damned if you don't" .. the innovation dilemma of large corporates. Many people saw the challenges stacked against Zing (too…
"Damned if you do and damned if you don't" .. the innovation dilemma of large corporates. Many people saw the challenges stacked against Zing (too…
Liked by Mansi Chopra
Experience
Licenses & Certifications
Volunteer Experience
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Digital Marketing Specialist
Singapore FinTech Association (SFA)
- 4 months
Economic Empowerment
Serving on a task force with senior leaders across the Association and the Executive Committee on Singapore Fintech Awards. Managed digital marketing activities to drive nominations and ticket sales for the award, and it was a full house.
Courses
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Growth Hacking and Digital Marketing Masterclass
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Moz Academy SEO Fundamentals | Local SEO | Keyword Research
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Projects
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Thunes. Connecting people with payments.
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After months of hard work, we are out with our 1st brand campaign; Thunes: Connecting people with payments.
It's the beginning of a new chapter for us.
The need for it:
1. While the payments/Fintech community was starting to gain awareness of Thunes, we realized that most people still didn't fully understand what we do. Explaining our business and what sets us apart from the competition was proving to be a challenge, especially as our business continues to evolve with new…After months of hard work, we are out with our 1st brand campaign; Thunes: Connecting people with payments.
It's the beginning of a new chapter for us.
The need for it:
1. While the payments/Fintech community was starting to gain awareness of Thunes, we realized that most people still didn't fully understand what we do. Explaining our business and what sets us apart from the competition was proving to be a challenge, especially as our business continues to evolve with new geographies and use cases.
2. Cross-border payments are still a complicated concept, even for the business crowd, and we wanted to find a way to explain it in simple terms to a wider audience.
Final outcome:
Launch of this brand video + a social media campaign that amplifies it and showcases
1️⃣ The flexibility of our platform and how it can support diverse industries that we serve: 💼 business and 🤳 creator economy payments, ♾ marketplaces, 💻 e-commerce stores, 💸 money transfer operators, 🏦 banks, 👩🏾💻 freelance platforms, 🎗 and NGOs
2️⃣ The breadth of our global network, highlighting some of the 130 countries that we cover.
In an easy-to-understand, distinct and memorable way. -
Dance Singapore Dance Season 2
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A localized version of the popular Dance India Dance (DID) series, Dance Singapore Dance brings together aspiring dancers from different backgrounds and cultures from across Singapore with an open category dance competition that aims to provide a platform for both amateur and experienced dancers to showcase their talent on TV.
Press Coverage:…A localized version of the popular Dance India Dance (DID) series, Dance Singapore Dance brings together aspiring dancers from different backgrounds and cultures from across Singapore with an open category dance competition that aims to provide a platform for both amateur and experienced dancers to showcase their talent on TV.
Press Coverage:
http://www.televisionpost.com/television/dance-singapore-dance-returns-for-season-2-on-zee-tv/
http://www.theguru.sg/articles/1016/dance-singapore-dance-returns-with-season-2-on-zee-tv-asia-pacific.html
http://tva.onscreenasia.com/2016/05/dance-singapore-dance-season-2/
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The India-US Dialogues 2015 by Network18 & ORF
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In the lead up to President Obama’s historic second visit to India, The Observer Research Foundation and Network 18 initiated the India-US policy dialogues.Telecasted live, the show aimed to bring together some of the most respected names like Ravi Shankar Prasad, Piyush Goyal, Prakash Jadhav etc to give us an in-depth analysis of the visit and the potential of bilateral ties, and at the same time ideate out of the box solutions for two governments.
Other creatorsSee project -
Doodle 4 Google
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Doodle4Google is an annual competition in various countries held by Google, to have children create a logo that will be featured on the local Google homepage as a doodle. It's a pan India level school activation which gets culminated with an on-ground event.
Other creatorsSee project
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There’s a reason fintech like Wise Revolut Instarem exist. They spotted gaps in the market, moved fast & iterated even faster to fill them. In case…
There’s a reason fintech like Wise Revolut Instarem exist. They spotted gaps in the market, moved fast & iterated even faster to fill them. In case…
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