VaynerMedia APAC

Kicking off Monday with another win for the team! Thrilled to announce that our team has scooped up not one, not two, but THREE amazing #awards at the YouTube Works Awards Malaysia for our Sepoket Impian – A Pocketful of Dreams campaign with GXBank 🎉💥 🏆 Best of Malaysia 🏆 The Big Bang 🥉 Best Brand Story - 2nd Runner-up Which carries the team to the SEA finals next week 🌏✨ – Did you know? Legacy banking models leave 7 million Malaysians behind in their pursuit of financial freedom. GXBank, Malaysia’s first digital-only bank, launched last year with a mission to champion financial inclusivity —  especially for the underserved. However, being a new brand, GXBank needed to build trust and bridge the gap in new-to-bank conversions by telling their story. Our #insight? While traditional banks often promote grand dreams like weddings or flashy cars, these weren’t the goals of the underserved: They simply wanted to provide better lives for their children. Through "Sepoket Impian", we set out to inspire and empower them to take that first step towards their #dreams, igniting hope today and for countless tomorrows. By staying deeply rooted in #culture, #trends, and #audience insights, we embraced real-time conversations and rolled out high-volume, culturally relevant #content — maximising reach, driving engagement, and building a community of dreamers... GXBank became a brand that transformed the banking habits of the nation — and it all started with a pocketful of dreams 💥 None of this would’ve been possible without our amazing partners and team. Here’s to breaking more barriers together! 💜 Yan Han Y. Pamela Chia Jasmine Loh Mimi Thian OOOFTV, Laura Low, Lorrypop Studio, Pitch Audio+Magic, M&C Saatchi #SepoketImpian #APocketfulOfDreams #GXBank #YouTubeWorksAwards #apac #malaysia #socialmedia #banking #finance #digibank VaynerMedia VaynerX

It's amazing to see how far TikTok has come yesterday at their TikTok Unboxed event in Singapore. Here are my two key takeaways: 1. Just like training your muscles, consistent social media engagement leads to improvement. Every success and failure offers valuable lessons that can help you refine your social media strategy. Social can be an engine to find right. 2. Understanding TikTok as a holistic ecosystem is crucial. Its powerful algorithm ensures the right content reaches the right people, making it an invaluable tool for learning from your marketing efforts. Marketing for better marketing! P.S. The lessons learned on TikTok can be applied to other social media platforms, as the trend towards "TikTokification" continues to shape the digital landscape. #social #socialmedia #digitalmarketing #digital #marketing VaynerMedia APAC TikTok for Business

September LI Dump! What a fun few weeks for us at VaynerMedia APAC showing up through the many types of work we do every day. On a personal note, i finally got an ad that got boosted much to the cringe of my gen A kids, but definitely upping the Z followers for the brand. No cap, and ahem, FR FR. Also to everyone who's been DMing me, yes it's me. We picked up 2 silvers for Pepsi in Experiential Marketing and PR at the marketing excellence awards Thailand! Team GXB and their pocketful of dreams really brought it home at the YouTube Works Awards Malaysia with 🏆 Best of Malaysia 🏆 The Big Bang 🥉 Best Brand Story - 2nd Runner-up AND we are delighted to discover that our SEA consultancy project for Grab was featured at the TikTok Unboxed event in SG as a best-practice case! These 4 thumbnails span the breadth of the many ways social-centred thinking can help brands show up and stand out. And if you're curious and keen to chat, drop a comment or DM us!

September LI Dump! What a fun few weeks for us at VaynerMedia APAC showing up through the many types of work we do every day. On a personal note, i finally got an ad that got boosted much to the cringe of my gen A kids, but definitely upping the Z followers for the brand. No cap, and ahem, FR FR. Also to everyone who's been DMing me, yes it's me. We picked up 2 silvers for Pepsi in Experiential Marketing and PR at the marketing excellence awards Thailand! Team GXB and their pocketful of dreams really brought it home at the YouTube Works Awards Malaysia with 🏆 Best of Malaysia 🏆 The Big Bang 🥉 Best Brand Story - 2nd Runner-up AND we are delighted to discover that our SEA consultancy project for Grab was featured at the TikTok Unboxed event in SG as a best-practice case! These 4 thumbnails span the breadth of the many ways social-centred thinking can help brands show up and stand out. And if you're curious and keen to chat, drop a comment or DM us!

Stoked to share that our team has scooped up two awards for our Into the New Era campaign in partnership with Suntory PepsiCo Beverage (Thailand) ✨✨✨   Our wins: 💙 Excellence in Experiential Marketing (Silver) 💙 Excellence in Communications / Public Relations (Silver) This journey took us all across Thailand –– from Bangkok to Chiang Mai, Khon Kaen, Pattaya, and Hat Yai –– inviting people to embrace the new era of Pepsi. With our epic on-ground experience proving to be highly immersive and shareable, we sparked conversations and buzz everywhere, both online and offline! 🌟 💬 A huge shoutout to our incredible partners once again 💙 🖤 💙 Anawat Sangkhasap, Laddawan Lertwasin, Usman Shahid, Masud Anwar, Wiratchapong Chantapan, Fiona Y, Paneenard S., Pop Worapod Vanitkulbodee, Chakkrapong P, and the entire Pepsi team! #PEPSIINTOTHENEWERA #เป๊ปซี่ซ่าหน่อยมั้ย #THIRSTYFORMORE VaynerMedia #VaynerMediaAPAC #VaynerMediaThailand #apac #thailand #bangkok #MarketingExcellenceAwards

In a world catered to extroverts, introverts are now finding power through social to express how they truly feel 👇 #culture #marketing #trends #introvert #genz #tiktok #consumers VaynerMedia APAC ——— Enjoy these social updates and marketing tips? Follow my LinkedIn for more content (almost) every week! 🙏

A MASSIVE congratulations to our Managing Director Tim Lindley for making the Campaign Asia-Pacific #40Under40 list!  🎉 🎉 🎉 Tim joined VaynerMedia in 2020 as Head of Insights and Strategy APAC when we were just a team of 60. In eight months, he skyrocketed to Managing Director and since then, he’s been driving culture-defining work and amazing business growth. Under his #leadership, we’ve scaled into a fully integrated “social-at-the-centre” creative and media powerhouse, now over 300 strong across 12 countries in APAC, working with CEOs and CMOs regionally and globally to rethink their marketing strategies for a social-first world. But what truly sets Tim apart isn't just these ☝️ Here are just some reasons we’re so proud to be part of his journey: 💥 Tim has an unwavering belief that great work comes from great people; he leads with a focus on “work that works, delivered by people you trust” 💥 He’s passionate about #growth in every sense — building a culture where delivering value at every touchpoint and interaction (whether with clients or colleagues) is the norm — not the exception 💥 He is deeply committed to nurturing #talent and developing the industry, literally turning our office spaces into platforms for young #creatives and seasoned #marketers to learn, network and thrive with fellow industry leaders Outside of VaynerMedia, Tim continues to empower the next generation: 🌱 As an active investor in the #creator economy, he supports startups like Poddster, a podcasting venture in Singapore 🌱 He advises Honey Badges, an Australian #startup focused on championing young female leaders 🌱 In his personal time, Tim mentors emerging leaders, helping to shape the future of creative talent A huge congratulations once more, Tim! 👏👏👏 VaynerX

Day 1 of Milken Institute’s Asia Summit in Singapore. Discussing AI in marketing with an all star panel. Cheryl Goh Edward Bell Lu Zhang Sachin Dev Duggal Michelle Mikoljak Stevenson and Bryan D. Quinan, CMP Thanks for having me. #MilkenInstitute #AI

Our VaynerMedia APAC team is making waves! 👟🚀 Check out our latest campaign for the Under Armour SlipSpeed™ Mega! 🌟 This wasn’t just another product launch; it was a full-funnel activation that spanned the APAC region, including key markets like Singapore, Malaysia, Thailand, and Hong Kong. From OOH and retail to digital, social, event, influencer, and e-commerce, we left no stone unturned to introduce the SlipSpeed™ Mega. But what makes this campaign different from others? We took a fresh approach, shifting our focus from traditional athletes to fashion-forward Streetwear lovers and culture shapers. Recognizing that Gen Z lives at 2x speed, we showcased how the SlipSpeed™ Mega fits their dynamic lifestyle. Our campaign wasn't just about selling a shoe—it was about connecting with a generation that juggles multiple lives. The SlipSpeed™ Mega gives them the flexibility to flex their lives, literally and figuratively. 💪 👟 Stay tuned for more of our campaigns in Asia! #clientwork #UnderArmour #SlipSpeedMega #FlexAsYouGo #GenZ #marketing #apac

How do you build a truly human-first culture? Heena Hemrajani from VaynerMedia India shares how an honest conversation can uncover the best talent, while giving us a glimpse into her love for advertising and life at The Circle. . . #TheCircleWork #Coworking #CommunityAtTheCirlce #Talent #Advertising #WorkCulture