dentsu China 电通中国 has bolstered its leadership with a slew of senior appointments and promotions, aiming to strengthen dentsu’s commitment to delivering client-centric integrated solutions. A dentsu veteran, Richard Frampton returns as chief strategy officer, dentsu China and joins the senior leadership team. #appointments
MARKETING-INTERACTIVE
Book and Periodical Publishing
Singapore, Singapore 34,246 followers
Marketing is both an art and science. We inform and support the development of Asia's best marketers and agencies.
About us
Established in June 2002, MARKETING-INTERACTIVE is Asia’s leading source of advertising, marketing and media intelligence reaching out to CMOs across Singapore, Hong Kong, Malaysia, the Philippines, Indonesia and Thailand. Credible, fiercely independent, and always first with industry-breaking news, our magazines and daily e-news reach out to more advertising and marketing professionals across Asia than any other publication. With a massive audited circulation of 24,673 copies (ABC audited) and 103,626 readers, MARKETING-INTERACTIVE has one of the highest readerships across the region. Its daily newsletters are subscribed to by over 200,000 professionals across Asia. For more than a decade, we have produced many flagship events across Asia, bringing together thousands of thought leaders, marketing and communications practitioners, agencies, mar-tech enablers and business leaders. Our high profile and prestigious awards are celebrated by both brands and agencies across Asia.
- Website
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http://www.marketing-interactive.com
External link for MARKETING-INTERACTIVE
- Industry
- Book and Periodical Publishing
- Company size
- 51-200 employees
- Headquarters
- Singapore, Singapore
- Type
- Privately Held
- Founded
- 2002
- Specialties
- Publishing, Events, Content marketing, Database Lease Rental, Marketing Master Classes, Conferences, Award Shows , Marketing Interactive Sessions, Marketing, and Journalism
Locations
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Primary
100C Pasir Panjang Road
#05-01 See Hoy Chan Hub
Singapore, Singapore 118519, SG
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15/F, Golden Star Building
20-24 Lockhart Road
Wan Chai, Hong Kong na, HK
Employees at MARKETING-INTERACTIVE
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Josh Sklar
Global Executive turned Career Transition Coach | Entrepreneurship
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Walter Lim
Digital Marketing Agency Boss | Chief Content Strategist | ACTA-certified Trainer | 120+ companies 380+ workshops 6,700+ trainees
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Stephen Howard
Group Director of Marketing Ovolo Hotels | Marketing Communications Professional
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Kylie Chown
Kylie Chown is an Influencer Certified LinkedIn Strategist | Advisor & Consultant for LinkedIn for Business | Trainer & Speaker for Conferences, Events & Corporate Business | My…
Updates
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Aircraft manufacturing company #Airbus and aero-engine manufacturing firm #RollsRoyce have come under spotlight after an engine failure was found on a #Cathay Airbus 350 plane during a flight on Monday. The failure was identified after Zurich-bound CX383 returned to Hong Kong following take-off early on Monday morning, and had forced the airline to cancel 24 return flights on Tuesday. The incident has garnered over 9,000 mentions as of 5 September, according to media intelligence firm CARMA. Of these, 44.2% express negative sentiment, a decrease from 54.1% two days ago. Some netizens continue to voice safety concerns, many commend Cathay Pacific for taking swift and decisive action to ensure passenger safety, believing the airline is not at fault, said CARMA’s HK GM Charles Cheung. Will Cathay's #reputation post cancellation of flights spill over to Airbus? Let's hear from Brian Yeung, David Ko, Jose Raymond 乔立盟 🇸🇬, Kate Kwan, and Charu Srivastava AMIPRS. #airlines #A350
Will Cathay's reputation post cancellation of flights spill over to Airbus?
marketing-interactive.com
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State bureau #PenangConventionAndExhibitionBureau (#PCEB) has copped flak after posting a #MerdekaDay greeting on #Facebook with a photo of old shophouses - unfortunately the shophouses are situated in Singapore. In a now-deleted post, the PCEB wished all Malaysians a happy Independence Day with a photo of the Penang Bridge and a photo of shophouses located at Singapore's Koon Seng Road at Joo Chiat stitched together. #controversy
Penang state-affiliated bureau cops flak over MY Independence Day greeting post
marketing-interactive.com
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Burson, a new global communications agency formed from a merger between BCW Global and Hill & Knowlton, has appointed Simeon Mellalieu (pictured) as Hong Kong CEO, effective from 2 October. HS Chung, North APAC CEO, Burson, told MARKETING-INTERACTIVE that Mellalieu will oversee Burson’s operations in Hong Kong, leading innovation and business growth, client excellence and people. "Hong Kong continues to be one of our key strategic hubs for our operations across the Asia-Pacific region and Mellalieu's appointment underscores our commitment to reinforcing our leadership in this critical growth market," Chung said. #appointment
Ketchum HK MD joins Burson as HK CEO
marketing-interactive.com
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Chow Tai Fook Jewellery Group has appointed Gabriela Ferreira (pictured) as general manager, international, who will lead the group’s strategic expansion in #SoutheastAsia (SEA) and other international markets. Within the #NewlyCreatedRole, Ferreira will report directly to Kent Wong, managing director, Chow Tai Fook Jewellery Group. She will be responsible for the group's growth strategy in SEA and build a team in Singapore to support business expansion in the region. #appointment
Chow Tai Fook appoints Gabriela Ferreira in newly created role
marketing-interactive.com
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Amazon has split its global media duties between WPP and Omnicom Media Group (OMG) after its decade-long partnership with IPG Mediabrands, as confirmed to MARKETING-INTERACTIVE. The decision follows a thorough and extensive six-month review process, according to a spokesperson from #Amazon. Amazon has evaluated each agency's expertise in the marketplace, media planning experience across all levels, media pricing, measurement capabilities, and account management across various geographic regions. #appointment
Amazon picks WPP and OMG to handle global media duties
marketing-interactive.com
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Recently, DBS Bank has unveiled a new regional brand campaign titled "Trust your spark". The campaign aims to inspire people to believe in themselves and make their dreams a reality. It also conveys the message that there is a #spark within each person that allows them to live more fully when they trust in themselves and lean into their potential. In an interview with MARKETING-INTERACTIVE, Karen Ngui, #DBS' head of group strategic marketing and communications said that "Trust your spark" was born from the idea that "we can be braver when we are safer, with a trusted partner at our side." #bank #BrandCampaign
Interview: Karen Ngui on what sparked the idea of trust behind DBS' regional campaign
marketing-interactive.com
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Jollibee Group has appointed Kate Yu (pictured) as its chief marketing officer, effective in April 2024. She is based in the Philippines. Yu is experienced in transforming brands, empowering teams, and managing profit and loss (P&L). Prior to joining #Jollibee, Yu served as chief marketing officer at Yum! Brands, the owner of KFC and Pizza Hut, according to her LinkedIn. She was in charge with the remit of delivering a relevant, easy, and distinctive customer experience across 10 countries in partnership with franchisees. #appointment
Kate Yu joins Jollibee as CMO
marketing-interactive.com
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The Malaysian Communications and Multimedia Commission (#MCMC) has removed 32,676 fraud and scam content this year so far. Deputy communications minister Nie Ching Teo said Malaysia had lost more than RM3.18 billion from 2021 to April 2024 as a result of fraud. In addition, the minister said that AI is transforming the media landscape, however, it poses risks such as #misinformation, #deepfake and #OnlineScams. #fraud #scam
More than 30,000 fraud and scam content removed by MCMC this year
marketing-interactive.com
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#Nescafé has partnered with its ambassador for Hong Kong and Macau, K-pop star Cha Eun-woo (#車銀優) for its latest campaign, promoting its new line of Korean-made café products to young audiences in the two regions. A spokesperson from Nescafé told MARKETING-INTERACTIVE that the brand believes Cha’s high-end image aligns well with its focus on premiumisation and resonates with its core #TargetAudience of young adults aged 18 to 24 who first get started with their coffee journey. The campaign also targets working adults aged 25 to 34 who enjoy high-quality coffee, the spokesperson said. To resonate with audiences in Hong Kong and Macau, Nescafé has collaborated with creative agency The Curious Few, media agency OMD Hong Kong, and PR agency #TheBridgeAgency to launch a campaign featuring Cha in both regions. #partnership
Nescafé partners with Cha Eun Woo to promote new products in HK and Macau
marketing-interactive.com