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MARKETING-INTERACTIVE
Book and Periodical Publishing
Singapore, Singapore 34,167 followers
Marketing is both an art and science. We inform and support the development of Asia's best marketers and agencies.
About us
Established in June 2002, MARKETING-INTERACTIVE is Asia’s leading source of advertising, marketing and media intelligence reaching out to CMOs across Singapore, Hong Kong, Malaysia, the Philippines, Indonesia and Thailand. Credible, fiercely independent, and always first with industry-breaking news, our magazines and daily e-news reach out to more advertising and marketing professionals across Asia than any other publication. With a massive audited circulation of 24,673 copies (ABC audited) and 103,626 readers, MARKETING-INTERACTIVE has one of the highest readerships across the region. Its daily newsletters are subscribed to by over 200,000 professionals across Asia. For more than a decade, we have produced many flagship events across Asia, bringing together thousands of thought leaders, marketing and communications practitioners, agencies, mar-tech enablers and business leaders. Our high profile and prestigious awards are celebrated by both brands and agencies across Asia.
- Website
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http://www.marketing-interactive.com
External link for MARKETING-INTERACTIVE
- Industry
- Book and Periodical Publishing
- Company size
- 51-200 employees
- Headquarters
- Singapore, Singapore
- Type
- Privately Held
- Founded
- 2002
- Specialties
- Publishing, Events, Content marketing, Database Lease Rental, Marketing Master Classes, Conferences, Award Shows , Marketing Interactive Sessions, Marketing, and Journalism
Locations
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Primary
100C Pasir Panjang Road
#05-01 See Hoy Chan Hub
Singapore, Singapore 118519, SG
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15/F, Golden Star Building
20-24 Lockhart Road
Wan Chai, Hong Kong na, HK
Employees at MARKETING-INTERACTIVE
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Josh Sklar
Global Executive turned Career Transition Coach | Entrepreneurship
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Walter Lim
Digital Marketing Agency Boss | Chief Content Strategist | ACTA-certified Trainer | 120+ companies 380+ workshops 6,700+ trainees
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Stephen Howard
Group Director of Marketing Ovolo Hotels | Marketing Communications Professional
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Kylie Chown
Kylie Chown is an Influencer Certified LinkedIn Strategist | Advisor & Consultant for LinkedIn for Business | Trainer & Speaker for Conferences, Events & Corporate Business | My…
Updates
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FCB SHOUT, the advertising arm of creative services company #THESHOUTGROUP, has picked #ChungRuZen as its new creative group head. Chung is FCB SHOUT’s newest addition to the agency’s creative leadership. Having previously worked in Grab Malaysia, VMLY&R Commerce, Leo Burnett and Ensemble Worldwide, Ru Zen’s sterling track record in producing not only great campaigns, but also strategically sound work that have delivered real, measurable results for some of the biggest brands in Malaysia and beyond. #appointments
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This national month, Malaysians can see and share themselves singing an iconic Malaysian song of unity in any of the 17 different languages and dialects as part of #TM's new campaign titled "Sejuta Suara, Satu Ritma, Jiwa Malaysia" (A million voices, one rhythm, the soul of Malaysia). "Sejuta Suara, Satu Ritma, Jiwa Malaysia" aims to unite the country and bring everyone closer to a truly inclusive digital Malaysia. The #campaign also aims to showcase how #NewTechnologies can be utilised to celebrate Malaysian languages and dialects through a song. Housed on a microsite, Malaysians now have the opportunity to sing their rendition of 'Gemuruh' in various local languages and dialects, made possible with an #AI platform created in collaboration with Grey Malaysia. #tech
You can now sing in any language and dialect with TM's new AI-powered campaign
marketing-interactive.com
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The #Paralympics is reaching a close this Sunday on 8 September but the celebrations are just beginning for Malaysia. Malaysia won its first #gold at the 2024 Paralympics yesterday when eight-time world champion #CheahLiekHou defended his gold medal in the SU5 men's singles para-badminton finals. Below is a list of some of A+M's favourite Paralympics trendjack posts so far. #BSNutrition, #ChinHinPropertyDevelopment, FamilyMart Malaysia, Grab Malaysia, #MoktisIceCream, Proton , Texas Chicken Malaysia #trendjacking
Here are our favourite MY Paralympics trend jack posts so far
marketing-interactive.com
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Sometimes, it is not the story but the absence of one that shows the value of a comms professional, said Malgosia G., CEO of Match Group in Asia at MARKETING-INTERACTIVE’s recent PR Asia conference held on 29 August in Singapore. Green, who comes from a background of #engineering and #entrepreneurship, says that she leans on her #communications team to really educate her on the art of communications. Prior to her current stint, Green was the CEO of Plenty of Fish from 2018 to 2022, and before joining the company, she served as the chief product officer at educational technology company Top Hat, where she headed up product and engineering. #PRAsia
Match Group CEO: Sometimes, it’s the absence of a story that makes PR vital
marketing-interactive.com
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Air and water purifier brand #Sterra has seen negative sentiments against its brand rise to 96.8% and 2.9% mixed after it was found to be making false and misleading claims on the quality of Singapore's #TapWater, as well as other claims relating to its air and water purifiers. This was according to media intelligence firm Truescope which also revealed that there was extensive coverage on the news across both #MainstreamMedia and #SocialMedia. #BrandSentiments
Sterra's brand reputation murky over false ads and misleading claims
marketing-interactive.com
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The South Korea police have reportedly launched an investigation into messaging platform #Telegram. The #probe will look into whether it has been complicit in the distribution of #deepfake #pornography content. The move comes as South Korea tackles the circulation of deepfake pornography targeting young women and teenagers, according to South Korean news agency #Yonhap. #investigation #MessagingApp
South Korea police launch investigation into Telegram over deepfake porn
marketing-interactive.com
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#EXCLUSIVE: Hong Kong International Airport (#HKIA) has retained Mindshare as its media agency following a competitive #pitch in June, extending its 18-year relationship with the agency. A spokesperson from Mindshare told MARKETING-INTERACTIVE that it will be handling #MediaPlacement services for the HKIA, covering both local and overseas markets. The #partnership started in August 2024 and will last for two years. Karen Ng, general manager, corporate branding and marketing, Airport Authority Hong Kong, said: “The renewed partnership will see Mindshare continue to deliver strategic media solutions to further strengthen HKIA's position as a leading international aviation hub.” Michael Beecroft, CEO of North East Asia, GroupM, said: “We have been partners for over 18 years and have watched the airport grow with Hong Kong. We are excited to take our partnership to the next level.” #appointment
Hong Kong International Airport reappoints Mindshare as media partner
marketing-interactive.com
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The Federal Trade Commission (FTC) has announced a final ruling to combat fake online reviews and testimonials. The final rule prohibits fake or false consumer reviews, consumer testimonials and celebrity testimonials. This includes #AI-generated fake reviews or reviews from someone who did not have actual experience with the business or its products or services. Businesses also cannot buy positive or negative reviews. The final rule prohibits businesses from providing compensation or other incentives for writing positive or negative reviews. #ConsumerReviews
FTC bans fake reviews and testimonials in final ruling
marketing-interactive.com
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#CathayPacific has apologised for cancelling 24 return flights and promised to inspect its #A350 fleet due to an engine component failure, which was identified after Zurich-bound CX383 returned to Hong Kong following take-off early on Monday morning. In a #statement seen by MARKETING-INTERACTIVE, Cathay Pacific said it informed both the aircraft and engine manufacturers, as well as its regulators. It also initiated a fleet-wide inspection of its 48 A350 aircraft as a precautionary measure. This has drawn mixed reactions from #netizens as media intelligence firm CARMA observed over 2,000 mentions concerning the incident. Among these mentions, 54.1% conveyed a negative sentiment, while merely 4% expressed a positive sentiment. "Prior to Cathay Pacific’s announcement regarding the inspection, the airline had a 17.6% positive sentiment and a 9.8% negative sentiment. However, there was a slight drop in positive sentiment and a slight increase in negative sentiment after the announcement, resulting in 16.4% positive and 13.1% negative sentiment," CARMA’s HK GM Charles Cheung. #airlines #apology
Cathay Pacific to inspect entire A350 fleet after finding engine failure
marketing-interactive.com