#TikTok has reportedly laid off more than 700 workers from its Malaysian unit. The layoffs come as the company shifts focus toward the greater use of #AI in content moderation. "We're making these changes as part of our ongoing efforts to further strengthen our global operating model for content moderation," said TikTok when A+M reached out. "We expect to #invest US$2 billion globally in trust and safety in 2024 alone and are continuing to improve the efficacy of our efforts, with 80% of violative content now removed by automated technologies." What do TikTok's #layoffs in Malaysia signal for AI development in the country? Let's hear from Teck Choon Serm, Sandeep Mark Joseph, Ambrish Chaudhry, and Milind .. #tech
MARKETING-INTERACTIVE
Book and Periodical Publishing
Singapore, Singapore 35,067 followers
Marketing is both an art and science. We inform and support the development of Asia's best marketers and agencies.
About us
Established in June 2002, MARKETING-INTERACTIVE is Asia’s leading source of advertising, marketing and media intelligence reaching out to CMOs across Singapore, Hong Kong, Malaysia, the Philippines, Indonesia and Thailand. Credible, fiercely independent, and always first with industry-breaking news, our magazines and daily e-news reach out to more advertising and marketing professionals across Asia than any other publication. With a massive audited circulation of 24,673 copies (ABC audited) and 103,626 readers, MARKETING-INTERACTIVE has one of the highest readerships across the region. Its daily newsletters are subscribed to by over 200,000 professionals across Asia. For more than a decade, we have produced many flagship events across Asia, bringing together thousands of thought leaders, marketing and communications practitioners, agencies, mar-tech enablers and business leaders. Our high profile and prestigious awards are celebrated by both brands and agencies across Asia.
- Website
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http://www.marketing-interactive.com
External link for MARKETING-INTERACTIVE
- Industry
- Book and Periodical Publishing
- Company size
- 51-200 employees
- Headquarters
- Singapore, Singapore
- Type
- Privately Held
- Founded
- 2002
- Specialties
- Publishing, Events, Content marketing, Database Lease Rental, Marketing Master Classes, Conferences, Award Shows , Marketing Interactive Sessions, Marketing, and Journalism
Locations
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Primary
100C Pasir Panjang Road
#05-01 See Hoy Chan Hub
Singapore, Singapore 118519, SG
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15/F, Golden Star Building
20-24 Lockhart Road
Wan Chai, Hong Kong na, HK
Employees at MARKETING-INTERACTIVE
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Josh Sklar
Global Executive turned Career Transition Coach | Entrepreneurship
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Walter Lim
Digital Marketing Agency Boss | Chief Content Strategist | ACTA-certified Trainer | 120+ companies 380+ workshops 6,700+ trainees
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Stephen Howard
Group Director of Marketing Ovolo Hotels | Marketing Communications Professional
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Kylie Chown
Kylie Chown is an Influencer Certified LinkedIn Strategist | Consultant & Trainer for LinkedIn for Business | Speaker for Events & Professional Associations | Helps you create a…
Updates
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AirAsia brand co. (Abc.) has appointed Regan Mathews as its new creative director. As creative director, Mathews will oversee all aspects of the AirAsia brand's #CreativeStrategy. He will also deliver brand experiences beyond #AirAsia's airline and travel platform. "With a deep connection to our Asean roots, Mathews who is also of Filipino heritage, brings a powerful combination of creative vision and a passion for community-building. In line with our pillars of people, places, and passion, our goal is to tap onto Mathews' #leadership to build lasting #BrandLoyalty and foster meaningful connections across a diverse, well-rounded media ecosystem. This marks the beginning of a new era where we champion creativity and culture across Asean, turning communities into lifelong brand advocates," said Rudy Khaw, CEO of Abc. #appointment #CreativeDirector
AirAsia brand co. names new creative director
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Did you know that 627 million people - with a spending power of US$1.75 trillion dollars - around the world are unjustly exiled from #digital services and often red-flagged due to bias stereotyping based for reasons such as issues with identification documents, lack of #DigitalLiteracy, physical appearance changes and country of origin? This profiling can lead to exclusion from services that most people take for granted. This was according to research by global online verification platform, Sumsub which also released a whitepaper in collaboration with The Catalyst Group that highlights that digital exclusion is not only a societal injustice but also a significant economic oversight, as the lack of accessibility restricts economic participation. “At #Sumsub, we believe that access to digital services is a right, not a privilege. The exclusion of over 627 million people from essential services is a global crisis that demands urgent attention," said Julia Kim, chief marketing officer of Sumsub. "Our goal was to create a tangible representation of a very real problem that has remained invisible for too long. The concept of the floating server, seemingly lost at sea, powerfully illustrates the isolation and disconnect felt by the 627 million individuals excluded from essential digital services," said César García, creative director at Cloudfactory. #DigitalServices #tech
Study: 627 million people are unjustly excluded from digital services globally
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Moove Media, ComfortDelGro’s outdoor advertising arm, is trialing dynamic cab advertising, Singapore's first taxi top smart digital billboards, for a six-month period. The Land Transport Authority (LTA) Singapore has approved for 50 vehicles to be on the road during the trial, it said in a statement. With digital #OutOfHome advertising projected to grow by 13.8% annually, #MooveMedia said that it has identified a gap in the market for a dynamic platform that can deliver tailored #DigitalContent to consumers on the move. #OOH #advertising
Moove Media trials SG's first taxi top smart digital billboards
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Local budget airline Scoot has seen its sentiments soar to 89.1% positive and 2.5% negative after Singapore's prime minister Lawrence Wong took the airline as he travelled from Laos to Singapore recently. In a video, which was originally posted by a #CNA journalist, Wong boards the carrier and smiles and waves at the crowd of Singaporean elderly travelers who were on a tour in Laos. He then takes a seat in the aisle at the front of the plane. Many #netizens praised the Wong’s actions, commenting that he is approachable and down-to-earth, and that the flight experience felt "like home" for him. Others have praised the move as a sign of humility and willingness to connect with ordinary people, said CARMA. Media intelligence firm Truescope added that Scoot's mentions spiked on 12 October after the news broke that PM Wong boarded one of their commercial flights. #BrandSentiments
Scoot's sentiments soar after PM Wong flies airline from Laos to Singapore
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100Plus has unveiled a new campaign titled "Dahagakan apa jua" ('For all you thirst for') to reposition the isotonic drink from a sports-focused #beverage to an everyday hydration solution. The campaign was crafted to resonate with #Malaysians from all walks of life, highlighting their personal journeys and goals, while positioning #100PLUS as the essential drink that fuels their daily routines and path to success. The campaign was created in #collaboration with Havas Malaysia. “We needed a compelling idea to reposition 100PLUS from a brand primarily associated with athleticism to one that addresses the daily hydration needs of all Malaysians. After all, 100PLUS, being packed with electrolytes, hydrates 33% faster than water. We are all participants in this journey called life and our daily efforts to achieve our goals require constant hydration. Whether it is making a living, building a reputation, or making a difference, we all pursue what matters most to us. This inspired our campaign idea, "Dahagakan apa jua",” said Donevan Chew, chief creative officer of #HAVASMalaysia. “#HAVAS Malaysia once again impressed us with their strategic creativity and holistic response to our brief. The team demonstrated nuanced insights into Malaysian consumers that will help us to continue to be the isotonic brand of choice for our nation,” said Wai Yin Leong, marketing director of F&N Beverages Marketing. #campaign
100PLUS is thirsty to fuel aspirations in new repositioning campaign
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The Malaysian government expects more #digital investments in 2025, digital minister Gobind Singh Deo reportedly said. Speaking at a press conference after the launch of Gamuda Artificial Intelligence (#AI) academy, Deo said that the country is well-positioned to present itself as a destination for digital investments in the region as it chairs ASEAN in 2025, reported #TheStar. #digital #investment
MY govt expects increased digital investment in 2025
marketing-interactive.com
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Private educational institution Taylor's University is taking a stab at #cyberbullying in its new Deepavali short film that features a blend of a powerful visual narrative with an original Tamil song, delivering a message that resonates deeply with today’s audience. "Spark in the Dark" explores how to combat this epidemic of #OnlineAbuse, focusing on a group often overlooked in discussions about cyberbullying: bystanders. The core message of the #film is clear: bystanders play a critical role in dispelling the darkness of cyberbullying. Produced in collaboration with Imagineers Film, ‘Spark in the Dark’ captivates viewers with its stunning cinematography and compelling narrative. "At Taylor’s, we believe in using storytelling to inspire positive change. ‘Spark in the Dark’ isn’t just a film; it is a powerful reminder of the strength we have as a community to promote empathy and positivity especially in the online world," said Ben Foo, group chief marketing officer of Taylor’s. #collaboration #ShortFilm
Taylor's University puts spotlight on cyberbullying in heartwarming Deepavali film
marketing-interactive.com
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The Land Transport Authority (LTA) Singapore is celebrating the 10th anniversary of the iconic 'Thoughtful Bunch', a group of #mascots used on Singapore's public transport systems to encourage graciousness and kind behaviour. This year’s graciousness campaign is bringing the characters to life through an all-out birthday bash, including a three-day #roadshow, an exclusive #partnership with BreadTalk Group Pte Ltd and life-sized sculptures of the Thoughtful Bunch. “We are pleased to collaborate with the #LandTransportAuthority for the second year running. This year’s graciousness campaign extends the #strategy of the previous year’s, and encourages people in Singapore to be gracious together," said Roan Ebrahim, regional business director of MullenLowe Singapore which worked with #LTA on the campaign. #campaign
LTA celebrates 10 years of transport mascots with new graciousness campaign
marketing-interactive.com
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Malaysia has reportedly become increasingly attractive to foreign #investors. This is due to several factors such as the country's #political stability and track record in exercising fiscal responsibility, according to research conducted by UBS Global Research (#UBS). Other contributing factors includes Malaysia's competitiveness in the electrical and electronics (E&E) sector and energy policies leading to net zero targets, UBS reportedly added and as reported by #Bernama. #GreenTech #invesntment
Foreign investors eyeing MY's green tech, data centre investments
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