MARKETING-INTERACTIVE

That’s a wrap! Here's a roundup of all the winners in the last segment of the #MarketingExcellenceAwards #Indonesia. Warmest congratulations to all our winners, and may you have a wonderful evening! Excellence in Out-of-Home Advertising: Gold - Grab Indonesia, Silver - Bank Syariah Indonesia, Bronze - Mastercard Excellence in Media Strategy: Gold - Bank Central Asia, Silver - Jobstreet by SEEK, Bronze - Grab Excellence in Urban Guerrilla Marketing: Gold - Bank Digital BCA, Silver - Danone Indonesia, Bronze - Unilever Indonesia Excellence in Programmatic Marketing: Gold - Pizza Hut, Silver - Unilever Indonesia, Bronze – Tokocrypto, Polysilane Excellence in Relationship Marketing: Gold - Danone Indonesia, Silver - Rekso Nasional Food, Bronze - Global Digital Niaga (Blibli) Excellence in Multilingual Marketing: Gold - ASEAN Foundation, Silver - Bank Central Asia, Bronze - Telekomunikasi Selular Excellence in Launch Marketing: Gold - Shell Indonesia, Silver - Tokopedia, Bronze - Grab Indonesia Excellence in Brand Strategy: Gold - Bank Central Asia, Silver - Bank Central Asia, Bronze - Multi Bintang Indonesia Excellence in eCommerce Marketing: Gold - Danone Indonesia, Silver - Mead Johnson Nutrition, Bronze - Goodyear Indonesia Excellence in Personalisation Marketing: Gold - Unilever Indonesia, Silver - Bank Digital BCA, Bronze - Eiger Adventure Excellence in Viral Marketing: Gold - Bank Central Asia, Silver - Samsung Electronics Indonesia, Bronze - Mondelēz International Marketing Leader of the Year: Gold - Mead Johnson (Reckitt Indonesia), Silver - Sinar Sosro, Bronze - CIMB Niaga Marketing Team of the Year: Gold - Home Credit Indonesia, Silver - Amerta Indah Otsuka, Bronze - Prudential Life Assurance (Prudential Indonesia)

PT Bank Central Asia Tbk (BCA) proudly secures the prestigious title Marketer of the Year at #MarketingExcellenceAwards #Indonesia 2024. Congratulations to Bank Central Asia on this remarkable achievement!

The night is still buzzing with energy. Here's a revelation of our next batch of winners at #MarketingExcellenceAwards #Indonesia. Excellence in Data-Driven Marketing: Gold - Bank Central Asia, Silver - Danone Indonesia, Bronze - Lenovo Excellence in Influencer / KOLs Marketing: Gold - Mondelēz International, Silver - Hong Kong Tourism Board, Bronze - Kraft Heinz Indonesia Excellence in Loyalty Marketing: Gold - Rekso Nasional Food, Silver - Grab Indonesia, Bronze - Sari Coffee Indonesia Excellence in B2B Marketing: Gold - Amerta Indah Otsuka, Silver - Bank Central Asia, Bronze - Super Wahana Tehno Excellence in Marketing to a Specific Audience: Gold - Fast Retailing Indonesia, Silver - Alodokter Teknologi Indonesia, Bronze - Shell Indonesia Excellence in TV / Video Advertising: Gold - Bank Central Asia, Silver - Bank Central Asia, Bronze - Bank Central Asia Excellence in AI-Powered Storytelling: Gold - Unilever Indonesia, Silver - Mondelēz International, Bronze - FreakOut Dewina Indonesia Excellence in Digital Marketing: Gold - Fast Retailing Indonesia, Silver - Danone Indonesia, Bronze - Danone Specialized Nutrition Indonesia Excellence in Advertising: Gold - Rekso Nasional Food, Silver - Fast Retailing Indonesia, Bronze - Sasa Inti Excellence in Customer Engagement: Gold - Sasa Inti, Silver - Danone Indonesia, Bronze - Alodokter Teknologi Indonesia Excellence in Mobile Marketing: Gold - Unilever Indonesia, Silver - Unilever Indonesia, Bronze - The Coca-Cola Company Indonesia Excellence in Gaming: Gold - Rekso Nasional Food, Silver - Indosat Ooredoo Hutchison, Bronze - Nestlé Indonesia Excellence in Social Media Marketing: Gold - Pfizer, Silver - Rekso Nasional Food, Bronze - Mondelēz International Excellence in Interactive Marketing / AR & VR: Gold - Unilever Indonesia, Silver - Nestlé Indonesia, Bronze - WonderVerse Indonesia Excellence in Performance Marketing: Gold - TikTok x Shop | Tokopedia, Silver - Tokopedia, Bronze - Grab Excellence in Brand Awareness: Gold - Bank Central Asia, Silver - Amerta Indah Otsuka, Bronze - Bank Central Asia

The first group of victors has emerged at #MarketingExcellenceAwards #Indonesia! Kindly join us in extending a heartfelt and enthusiastic round of applause to honour our successful winners! Excellence in Marketing Innovation: Gold - Nestlé Indonesia, Silver - Unilever Indonesia, Bronze - Danone Indonesia Excellence in Event Marketing: Gold - Bank Central Asia, Silver - Amerta Indah Otsuka, Bronze - Home Credit Indonesia Excellence in Search Marketing: Gold - CIMB Niaga, Silver - Danone Indonesia, Bronze - Danone Specialized Nutrition Indonesia Excellence in Anniversary Marketing: Gold - Multi Bintang Indonesia, Silver - Fast Retailing Indonesia, Bronze - Bank Digital BCA Excellence in Location-Based Marketing: Gold - Indofood CBP Sukses Makmur, Silver - Bintang: Heineken, Bronze - LINE Bank Excellence in Content Marketing: Gold - Shell Indonesia, Silver - Amerta Indah Otsuka, Bronze - Bank Digital BCA Excellence in Communications / Public Relations: Gold - Bank DBS Indonesia, Silver - Bank Central Asia, Bronze - Hong Kong Tourism Board Excellence in Experiential Marketing: Gold - Sasa Inti, Silver - Indofood CBP Sukses Makmur , Bronze - Scoot Excellence in Marketing Transformation: Gold - CIMB Niaga, Silver - Mitsubishi Motors Indonesia, Bronze - Tokopedia Excellence in CSR / Cause Marketing: Gold - Bank Central Asia, Silver - ASEAN Foundation, Bronze - Telekomunikasi Selular Excellence in Consumer Insights / Market Research: Gold - Danone Specialized Nutrition Indonesia, Silver - Danone Specialized Nutrition Indonesia, Bronze - JULO Excellence in Integrated Marketing: Gold - Bank Central Asia, Silver - Grab Indonesia, Bronze - Indofood CBP Sukses Makmur Excellence in Omnichannel: Gold - TikTok x Shop | Tokopedia, Silver - Bank Central Asia, Bronze - Mondelēz International

We've returned for the #MarketingExcellenceAwards #Indonesia, and the grand event is now underway Westin Jakarta. Who will be crowned with the prestigious title of "Marketer of the Year”? Stick around as we reveal the answer!

In today’s #digital age of information overload, fleeting trends and constant noise, attention has become a precious and scarce commodity. In the battle for eyeballs, attention metrics can serve as a valuable weapon to understand the nuances of audience #engagement and #ConsumerBehaviour towards #ads. A recent study by Yahoo and Omnicom Media Group in partnership with Amplified Intelligence called ‘Hierarchy of Attention & Outcomes’ delved into how understanding the hierarchy of attention metrics can help optimise media placement strategy. By serving nearly 9,000 ads to 2,000 respondents in the US and Australia, the study discovered that certain key campaign elements such as #devices, #publishers, #AdFormats, #creativity, and #BrandSize, can significantly impact how an ad grabs attention. This article was written by Kenneth Koh, head of commercial sales, SEA, #Yahoo. #omnichannel #CTV

Samsung Electronics has released a playful film highlighting the features of #SamsungHealth and Samsung #GalaxyAI. The #film, titled "A Samsung Health story: Racing to Fiji", taps into #GenZ's wellness dilemma and the fact that they can often find health information overwhelming. Created in collaboration with BBH Asia Pacific (Singapore), the film sees Stacey and Steve, a young professional couple who compete to get fit for a surf holiday. “With the launch of Samsung Health, the new Galaxy Ring and Galaxy Watch7 and Ultra, we introduced our new energy score - a daily measurement of your physical and mental vitality calculated by your sleep, sleeping heart rate, heart rate variability and daily #fitness activities. And with Galaxy AI, you receive personalised insight messages and wellness tips to help you reach your personal health goals,” said Sung Chang, EVP at #SamsungElectronics. “We wanted to make something entertaining to show that health doesn’t always have to be serious and stressful. Thankfully, our clients bought into it and we were able to add elements of #comedy to tell a really playful story," said Sascha Kuntze, chief creative officer, #BBHSingapore. #collaboration

Drumroll please... the #MarketingExcellenceAwards #HongKong 2024 Finalists are here! 🎉 We sifted through nearly 900 entries, and after much deliberation (and a lot of coffee!), our esteemed judges have selected the cream of the marketing crop. These visionary campaigns are raising the bar for excellence and reshaping the industry. Join us on 8 November for an unforgettable evening of celebration and recognition, where the best minds in marketing will come together to honour these remarkable achievements. 🏆 It’s a night you won’t want to miss! Contact Gloria Yam, Mandy Chan and Kristy Cheng today for more information on the exclusive Awards Packages and secure your place at this extraordinary event. Congratulations to our finalists! We're thrilled to showcase your incredible work and can't wait to celebrate your achievements! P.S. Want to see who made the cut? Check out the full list of finalists at https://lnkd.in/dp4HACfq

🎉 The #MARKiesAwards #Singapore is back for its 16th year, and it's time to celebrate the creative minds that are redefining marketing! With 46 categories to compete in, there’s something for every agency to celebrate. Here’s why you should make your mark this year: 💡 Gain industry recognition – be seen and celebrated by top leaders and potential clients.   💡 Boost your brand’s credibility – showcase your unique strengths and cement your position as an industry leader.   💡 Expand your network – connect with like-minded professionals and attract new business opportunities.   💡 Celebrate your team’s hard work – motivate and inspire them for even greater achievements.  Ready to join the ranks of the best in the business? Submit your entries and make 2025 your year of excellence! https://lnkd.in/gt4s3uak 📆 Key Dates: Entries deadline: 10 January 2025 Finalists announced: March 2025 Winners announced: 25 April 2025 Not sure where to start? Connect with Reggie Ola and Chellsy Neil Baltazar – We are here for you!

Domino's Pizza has embarked on a grand tour across Malaysia dedicated to the rich and diverse world of cheese. Created in partnership with #OOH advertising agency Rodeo, the campaign also utilised propriety tech 'Rodeo Blackbox' which enabled the tracking of impressions in real time, telematic data and population as well as crowd density data, during every activation throughout the journey. "We are moving towards data-driven campaigns supported by #tech. This will make any campaign trackable and more efficient especially during on-ground activities as we can know where the crowd will be to achieve maximum exposure," said 🤠 Valens Subramaniam, CEO of #Rodeo. #campaign