Digital Food & Beverage Asia

Are you trying to reach out to your #customers on a more intimate level, solidifying tighter bonds and enhancing #engagement. Offline #campaigns are vital, and many of your peers are redirecting their focus to it, complementing them with #digital ones in achieving a multi-pronged approach to boost #brand awareness and catching customers from all sides! 🌟 In a post-Digital Food & Beverage Asia interview with Elaine Soh from Tasty Snack Asia, Kenneth Lau from Mondelēz International, and Dawn Wong from Mekhala Living, they share their views on how offline methods bridge the distance between customers and brands, with the integration of #trade shows, in-store demos, and promoters to create #personalised experience for increase conversions, and draw customers to the physical stores! 🛍 Want to hear more insights on more marketing strategies to win your next move: https://lnkd.in/gnNvYFR2 #digitalmarketing #marketingtips #customersuccess #restaurants #foodservice #eCommerce #foodandbeverageindustry

🍞 Toasted bread craving at 10am, or a grumble calling for potato chips at midnight while cheering for your team during EPL’s final match. It is no wonder that 7 in 10 Southeast Asians admit that #fooddelivery is now part of their lives. 🛵   Andrew Hill, Digital Acceleration Strategy and Enablement Director of Coca-Cola ASEAN & South Pacific, explores the roll out of digital channels, catered for this crowd of tech-savvy customers. This has aided in expanding the scope of opportunities for them as they can monetize on the value transactions by satisfying the taste buds of customers through every impulsive purchase they have hopped on. 😋   Navigating the complexities of this line of work can be tricky, but he urges small businesses to optimise their digital means and third-party data to understand their consumers’ needs and implement tactics such as #generativeAI and #omnichannelmarketing. This would enhance the personalisation of their journey and ensure that there is an integrated as well as cohesive brand experience across their channels. At the end of the day, we’re talking about #brandloyalty that promises future success! 🌟   Catch the full interview below! 📽   #digitalfoodandbeverageasia #eCommerce #thoughtleadership #seamlesscustomerexperience #cocacola

Thank you Elaine Soh for sending over some delicious snacks! You've just made #monday brighter! 😊🌞

🌟 Wrapping up the Digital Food & Beverage Asia Summit 2024! In the final Ask Me Anything session, Kenneth Lau (Mondelēz International), Aiden Wang (Kraft Heinz New Zealand) and Ashutosh J. (The Coca-Cola Company) shared the initiatives they're eager to pursue after gaining insights from the summit stage! Moderated by Kate Muslayah from Asahi Group Holdings ANZ, attendees engaged in a lively discussion on future trends, career progressions, and partnership opportunities 🤝 A big thank you to everyone for making Digital Food & Beverage Asia 2024 a successful one! See you next year! 👋 #DigitalFBAsia

The folks in Track B are delving into the world of social platforms, exploring strategies to elevate your brand amidst the digital revolution. It’s all hands on deck, as brands race to tap into the power of influencers and stay ahead of evolving online buying trends. The proof is in the pudding, as Arif Ehsan presents his case study on how to leverage influencers to amplify the impact of your marketing efforts in the Asian market, leading to increased results and brand engagement. Take it away Arif!

Data, Data, Everywhere 🤩 How can you effectively navigate the challenges posed by the data influx from the omnichannel explosion and create a unified customer view despite the complexities involved? We’re so glad we're not figuring this out alone, but as a team with Kate Whitney, Ashutosh J., Ian Lim, and Pavangopal A!

Harnessing Generative AI 🤖 We just wrapped up an enlightening case study led by Athikom Kanchanavibhu from Mitr Phol Group! Attendees learned how to leverage AI to drive business growth, enhance consumer engagement, and foster innovation in products and services. 📈 Now it's time for... lunch!! 🍴

Day two is underway! The travel retail market presents promising opportunities, so how should brands grow and evolve their online channels to meet consumer’s expectations? John McDonnell kicks off the day two discussions by leading this opening keynote!   As the discussions pick up pace, so should digital transformation – how can we reinvent things and accelerate the process of adapting to the digital era? This panel of pros is already on it: Kaajal Shivdasani Ashutosh J. Ian Lim Moderator: Andrew Hill

🌟 That's a wrap for Day 1 of the Digital Food & Beverage Asia Summit! 🍽️ Cheers to a day filled with insightful discussions and industry innovations! Now, let's unwind and connect at the Networking Drinks Reception. 🥂 See you tomorrow for Day 2! 👋 #DigitalFBAsia

We’re further down the busy afternoon tracks of #DigitalFBAsia Let’s see what everyone is up to… Kate Muslayah is sharing her insights on the making unbeatable #customerloyalty programs. From discounts, exclusive offers, to early access – how do we best implement these programs to encourage repeat business? On the other side of the room, the panel joined by Arif Ehsan, Phanthira Taratikhumporn and Pavangopal A explores what’s next for #data driven marketing. With cookies on its way out, how can tools like first-party data, CDP and CRM systems engage consumers meaningfully and provide genuine value? Thanks for the amazing takeaways!