Meta is stepping up its AI game with new tools for video ads on Facebook and Instagram. 🎥 ✨ Our VP of Paid Social for North America, Jonathan Molina, spoke to ADWEEK about how these technological advancements are solving real problems for advertisers with practical, scalable solutions. He also revealed that Brainlabs saw an incremental lift of 3% to 5% compared to ads with static images when testing Meta’s new video features. 🔗 Check out the full article here: https://lnkd.in/eEr5qwkP
About us
Hi! We’re Brainlabs, a global digital-first media agency. We win for our clients using our unique formula of testing, tech & talent. Testing is in our DNA. We run millions of experiments to deliver remarkable marketing ROI. We call it the Brainlabs Effect™ We’re experts in: - Paid Search - Programmatic - Paid Social - Influencer - Data Strategy - Data Science - SEO - CRO - Creative - GMP - Retail media We also offer consultancy and training along with our proprietary tech stack to supercharge performance.
- Website
-
http://www.brainlabsdigital.com
External link for Brainlabs
- Industry
- Advertising Services
- Company size
- 501-1,000 employees
- Headquarters
- London, London
- Type
- Privately Held
- Specialties
- PPC, Google Analytics, Programmatic, Paid Social, CRO, SEO, Google Marketing Platform, Consultancy, Tech, Creative, Data Science, Data Strategy, Amazon, and Influencer
Locations
Employees at Brainlabs
Updates
-
Yesterday, our very own Sue Unerman, alongside Kathryn Jacob OBE from Pearl & Dean, took to the stage at The Media Leader UK's Future of Media event in London to demystify what it means to be creative. Their talk covered some top tips on how to exercise our creativity muscles to meet the challenges of an uncertain world. If you missed the session, never fear! You can find these insights in Sue and Kathryn's new book, 'A Year of Creativity', available here: https://lnkd.in/eVkukpTQ #FOML #futureofmedia #creativity #marketingstrategy
-
Chalice AI’s new curation tech is redefining programmatic advertising, helping buyers access quality media on the open web. 🌐 Our VP of Programmatic in North America, Anjlee Majmudar, shared her thoughts on this innovative tool that merges real-time bidding with granular, page-level data to create dynamic, scalable media lists that adapt to advertisers’ needs. You can read the full article in ADWEEK here 👉 https://lnkd.in/eTNRS-5b
-
In this latest blog, our very own Channelle Mandekar taps into the conversations around Black History Month, discussing topics including the celebration of natural hair, and looking at brands who get it right. Black pride isn’t just a month. It goes beyond October and your strategies should reflect this. Discover how to create meaningful content and integrate black culture into your campaigns year-round.
TikTok Strategist | 150 Million Views for Clients🚀| I Help Brands Build Their Community Organically on TikTok 📈
Is your brand getting Black History Month right? Every October, we see brands scrambling to celebrate Black culture, but many miss the mark. How can you avoid bandwagon marketing and create relevant content? In this article, I share personal experiences and insights, and tap into the conversations people are currently having around Black History Month. Read the full article below and discover how your brand can champion black pride all year round. #blackhistorymonth #blackpride #influencermarketing
-
Google’s AI Overview is now driving more traffic to publishers and ads are live in AI-generated search results. 📈 Our Head of Paid Search, Andy Goodwin, spoke with ADWEEK about the potential of this new feature and what it means for marketers. Andy shared: "While we haven't tested ads in AI Overview yet, we're watching closely as this format operates under Google’s broad match and Performance Max systems, which keep CPCs similar to traditional search ads." 🔗 Read the full article here: https://lnkd.in/gyVi8tgk
-
Brainlabs reposted this
Measurement in B2B can be incredibly complex. Here are three tips to keep top of mind when running a B2B campaign, from our expert panel at #CannesLions: 1. Target the right audience 🎯 2. Put the right content in front of your audience 📖 3. Measure 📏 Sunil Naryani, Chief Product Officer, Media, dentsu APAC; Divya Gururaj, Global Chief Client Officer, Brainlabs and Gina Kleiner, Director of Product Marketing, LinkedIn: https://lnkd.in/dbsa2bRU
-
It’s official. Advertisers can now pay to show up in TikTok search results. 🔍 Our NAMER Senior Director for Paid Social, Jonathan Molina, shared his insights with Digiday on the introduction of Search Ads Campaigns on TikTok and how brands might navigate this new opportunity. Read the full article here 👉 https://lnkd.in/ePJ-hyut
-
Brainlabs reposted this
📣📣📣 Huge news: Sparro by Brainlabs has been shortlisted for Microsoft Advertising Performance Partner of the Year for APAC! 📣📣📣 Heading into the peak retail period, brands need to prove ROI, maximise efficiency and get out-of-the-box thinking to stand out from the noise. This shortlist placement reflects our work in pushing for better performance through better data, more channel diversification, and smarter budget allocation. 📈 A huge congratulations to our whole team, and our sincere thanks to our clients who trust us every day. ❤️
-
The weather is getting colder...so it's time to start thinking about Black Friday! Check out our paid search preparation checklist below, to make sure you aren't left behind this holiday season 🛒 Ready to elevate your strategy and maximize your Black Friday success? Let's chat about how we can help you achieve your goals! #BlackFriday #PaidSearch #Ecommerce
-
Is your marketing team ready for the holidays? Peak season is upon us, and brands must do more to stand out. 🎄 Annalie Coia talks us through 5 key strategies for brand success. By focusing on creativity, cultural relevance, and joyful experiences, brands can connect with their audience and stay ahead of the competition throughout peak season. Find out how to up your marketing game. Read the full article below ⤵ #influencermarketing #brandstrategy #peakseason2024
With the holidays around the corner (93 sleeps until Christmas 👀) brands must be prepared. Brainlabs’ five essential strategies ensure peak season success, by focusing on the right influencer marketing, cultural reactions, and TikTok tools. Find out how to refine your approach and maximize ROI, even if you’ve left it to the last minute. 👇 👇 👇
Are your marketing strategies cut out for peak season 2024?
Annalie Coia on LinkedIn