We teamed up with E.L.F. BEAUTY on #DupeThat! This #OOH campaign in NYC’s World Trade Center celebrates the impact e.l.f. is making for people, product and the planet. Highlights from e.l.f.’s FY2024 Impact Report: • Donating at least 2% of previous-year profits to drive positive change • 78% women, 44% diverse board • More than $180M in equity granted to 500+ team members • Double-certified by PETA and Leaping Bunny as cruelty-free Proud to help spread the magic. The more unicorns, the better! 🦄 #PoweredbyOOH #Deliveredbybillups
billups
Advertising Services
New York, NY 27,996 followers
Reinventing out-of-home planning and placement for the performance age.
About us
billups is reinventing out-of-home planning and placement for the performance age. Blending art and science, billups leads the industry with patented scientific targeting, accurate out-of-home measurement and an AI-powered recommendation engine. billups supports advertisers, agencies and media owners through services and platform technology that make out-of-home as automated and attributable as the most effective digital ads. With offices across the US, Canada, Europe, Middle East, Southeast Asia, and Australia, billups is the largest privately held technology and managed services company in North America to inspire advertisers and agencies to build and measure intelligent campaigns by connecting brands to their audiences.
- Website
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http://www.billups.com
External link for billups
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2003
- Specialties
- Out-of-Home, Outdoor Advertising, Advertising, OOH, DOOH, pDOOH, Managed Services , Media Planning, Media Buying, Advertising Technology, Marketing Technology, Programmatic, Geospatial Systems, Location Intelligence, Measurement, Reporting, Analytics, Campaign Automation, B2B software, and Software
Locations
Employees at billups
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Ryan Chisholm
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David Krupp
Global CEO | Billups | Strategic Planning, Outdoor Advertising | Advisor
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Claudia Valderrama
Global CXO, CFO, Stakeholder with Deep Operational Focus | Finance & Operations Leadership & Transformation | Organizational Strategy, Efficiency &…
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Anjanette Garrett
Accounts Payable Specialist at Billups
Updates
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Have you committed a skin sin lately? Don't worry! e.l.f. SKIN has launched its boldest #OOH campaign yet, offering a path to redemption for common skincare transgressions, like picking at a pimple or falling asleep with makeup on. Check out the eye-catching, hand-painted #mural showcasing e.l.f. SKIN, where premium skincare meets accessible prices. With clean, cruelty-free, and vegan formulas, e.l.f. SKIN has everything you need for your skincare routine. Thank you E.L.F. BEAUTY, we’re honored to be part of this campaign—get ready for your divine #skintervention! #PoweredbyOOH #Deliveredbybillups
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We’re excited to see our very own Dr. Stephanie Gutnik moderating at Brand Innovators' Trade Marketing #BISummit in NYC! She’ll be guiding discussions with industry leaders on innovative #marketing strategies and insights. Stay tuned for the best highlights from the #Trade Marketing Summit! #Innovation #BrandMarketing
Tomorrow, at our Trade Marketing #BISummit hosted by Roku in New York, we’ll dive into the art of marketing to brand marketers! We’re thrilled to welcome Amazon Web Services (AWS)’ Paul Dooley and Calvin Klein’s Anna-Karin Loureiro to the stage with billups’ Dr. Stephanie Gutnik moderating. Together, they’ll unpack strategies, trends, and insights to help brands thrive in today’s market—this is a session you won’t want to miss! #Marketing #Innovation #MarketingInnovation #Trade #TradeMarketing #Brand #BrandMarketing #Roku #NewYork #NYCommunity
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Get ready to be blown away! #Oreo's newest, tastiest recipe is here, and it’s making waves at Louise Metro Station in #Brussels. Every time a train arrives, the #digitalscreens bring the excitement to life, revealing the richer, more chocolatey #OREO you’ll love. Big thanks to Mondelēz International Publicis Groupe Belgium JCDecaux Belgium & Luxembourg SUPERHEROES for partnering with us to make this sweet experience happen! More cacao, more wow! #OREO #PoweredbyOOH #Deliveredbybillups
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#2025 is on the horizon, and we’re more energized than ever! Recently, our global leadership team gathered in #Amsterdam to connect, collaborate and set a bold vision for the future. From #innovation to #growth, we’re united and ready to drive forward into 2025. Take a look at how our Global Leadership Offsite has fueled our momentum as we gear up to make 2025 our best year yet! #Innovation #2025Vision #GlobalTeam #outdooradvertising #oohmedia
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Proud to be part of the journey toward a more sustainable future in #OOH. It’s all about transparency and working alongside great partners with a shared mission. Small changes add up, and that’s how real impact happens. Thank you Association of National Advertisers Molson Coors Beverage Company Ad Net Zero
Committing to sustainability in media does not mean your company needs to become a B Corp overnight! Being honest about the status quo of ourselves and our companies, taking time to educate and learn, collaborating with partners, and choosing small actions to implement and improve on - are all big steps to making a difference. Additionally, being sustainable doesn’t have to be expensive. It can actually save costs, which can then be used to compensate for carbon emissions 💪 Thank you Liz Kneebone Association of National Advertisers Erin Vitellaro Molson Coors Beverage Company John Osborn Ad Net Zero David Fahey Innovid billups #MastersOfMarketing #sustainability
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Meet #Chewbie, our new friend, who made a splash in the #BigApple by appearing in #TimesSquare! This lovable, blobby mascot made us #OOH and AHH with a spectacular #3Dbillboard that’s sweetly sensational! With its puffy white arms, goofy grin, and bright blue sneakers ready to roll, Chewbie brought serious sweetness to the city that never sleeps! #PoweredbyOOH #Deliveredbybillups #HiChew Morinaga America
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billups reposted this
Introducing Creative Optimization— our newest product from the billups Analytics™ suite. A tool designed to show how the information distribution on your #OOH creative impacts #attention according to the human visual processing system. Powered by our innovative #SSItechnology, it offers detailed visual analysis, highlighting the most attention-grabbing areas in bright green tones. Key features: • Attention areas: Identify which elements, such as logos or CTAs, draw the most attention in your OOH creatives. • Creative decisioning: Easily compare multiple creative options and validate which performs best to maximize campaign effectiveness. 👇Take a sneak peek and get in touch with us for more details https://hubs.li/Q02V4hsw0
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Introducing Creative Optimization— our newest product from the billups Analytics™ suite. A tool designed to show how the information distribution on your #OOH creative impacts #attention according to the human visual processing system. Powered by our innovative #SSItechnology, it offers detailed visual analysis, highlighting the most attention-grabbing areas in bright green tones. Key features: • Attention areas: Identify which elements, such as logos or CTAs, draw the most attention in your OOH creatives. • Creative decisioning: Easily compare multiple creative options and validate which performs best to maximize campaign effectiveness. 👇Take a sneak peek and get in touch with us for more details https://hubs.li/Q02V4hsw0
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We are honored to be among the sponsors of this year’s God's Love We Deliver Golden Heart Awards alongside our partner, Michael Kors. This inspiring event will be held on October 21st at the Cathedral of St. John the Divine. It will celebrate individuals making a difference, including Sarah Jessica Parker, recipient of the Michael Kors Award for Outstanding Philanthropy. It's a privilege to support such meaningful work, highlighting the impact of philanthropy in our communities. The evening will also feature a special performance by Sam Smith, making it an unforgettable night of generosity and celebration.
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