ADA’s CEO, Srinivas Gattamneni, was recently featured on the AI Rising Podcast, where he explored the impact of AI on marketing and commerce across Asia. From the rise of hyperautomation in ecommerce to the critical importance of data readiness, Srini shared several key insights: 1. Data Readiness is Key: Siloed data hinders intelligent AI systems. The next wave of investment will be in data cloud platforms to drive future AI ROI. 2. Measuring AI ROI: While many are still experimenting with AI, the demand for measurable ROI is inevitable and crucial for future success. 3. AI Adoption Through Existing Platforms: AI will be integrated within existing marketing, commerce, and enterprise tools rather than standalone solutions. ADA’s AI CoPilots embody this hybrid approach, embedding AI deeply within services. 4. Evolving Leadership Roles: The multifunctional nature of AI will likely lead to changing dynamics between CMOs and CIOs, requiring enterprises to adapt strategically. Give it a listen 🎧 : https://2ly.link/1zVG9
ADA
Business Consulting and Services
We power global marketing and commerce digital transformation with Data and AI led impact
About us
ADA offers a comprehensive suite of services that empower enterprises and brands to bolster data transformation, digital marketing and sales transformation across Asia. The company has a multi-faceted, data-driven approach that encompasses: 1. Data Transformation Services: Drawing expertise from data analytics, data engineering, and Customer Data Platform (CDP) services, ADA helps brands make data-informed decisions, optimize data infrastructure, and manage customer data effectively for personalized and efficient marketing efforts. 2. Marketing Solutions: This entails performance marketing, enabling clients to efficiently target consumers on platforms like social media, native ads, display ads, and search marketing. Additionally, ADA offers creative solutions tailored to boost user engagement and conversion rates. The segment also involves marketing technology transformation which includes consultation on the implementation of managed services. These services equip brands to deliver outstanding customer experiences using advanced technology platforms. 3. Ecommerce Solutions: ADA assists brands with comprehensive store management, ensuring smooth operations on various platforms such as marketplaces, social channels, third-party messaging channels, and proprietary websites. 4. Customer Engagement Solutions: Enterprises leverage these solutions to improve customer support. It facilitates real-time communication with consumers through channels like SMS, WhatsApp, and other popular messaging applications. ADA maintains a robust presence in Asia with 12 offices spread across the region and employs approximately 1,400 professionals. The company's dual headquarters are located in Singapore and Malaysia. Notably, ADA's shareholders include industry giants like Softbank, Axiata, and Sumitomo Corporation.
- Website
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http://www.ada-asia.com
External link for ADA
- Industry
- Business Consulting and Services
- Company size
- 1,001-5,000 employees
- Headquarters
- Singapore
- Type
- Privately Held
- Founded
- 2018
- Specialties
- Media Planning, Data driven creatives, Digital Media, Data Management Platfrom, Digital Marketing, Performance Marketing, Content at Scale, Marketing Technology, Data Analytics, Data Engineering, CDP, Ecommerce, Conversational AI, and Branded Commerce
Locations
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Primary
Get directions
8 Eu Tong Sen Street, #24-89, The Central, 059818
Singapore, SG
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Get directions
9 Jalan Stesen Sentral 5
Kuala Lumpur, Federal Territory of Kuala Lumpur 50470, MY
Employees at ADA
Updates
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Thailand, ready to level up your CDP with AI? Join the webinar by Treasure Data! Curious about how AI can supercharge your CDP (Customer Data Platform)? Learn the ins and outs of integrating AI into your data platform, hear from industry experts, and get your questions answered live. Here’s what you'll discover: - Understand the fundamentals of CDP - Discover how AI can elevate your CDP to unlock deeper customer insights - Gain insights from real-world case studies of AI-powered CDP success - Learn best practices and strategies for optimising your CDP Date: 10 September 2024 Time: 2PM (GMT+7) Language: Thai/English Don't miss this opportunity to transform your data strategy, register today: https://bit.ly/4cLQuZP #ADA #DataAI #Softbank #CustomerDataPlatform #DataTransformation
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Latest from the world of Business Messaging! Meta just unveiled game-changing WhatsApp for Business features at the WhatsApp Business Summit in Indonesia, setting a new vision for business-customer connections. We were there, front and center, and we’re ready to bring these innovations to life on ADA’s Business Messaging platform. Ramesh Kumareson, our Regional Product Head of Business Messaging and a speaker at the summit, said it best: "We’re excited to implement these strategies on ADA’s Business Messaging platform to help our clients achieve their business goals more efficiently." Let’s connect to explore how we can elevate your WhatsApp game: https://bit.ly/3Tzwbbs #ADA #DataAI #MetaPartners #WhatsAppBusiness #CustomerEngagement
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Leading the digital transformation in Bangladesh! We recently hosted "WhatsApp, Generative AI & Beyond" event in Dhaka, bringing together marketing leaders from top industries to explore cutting-edge strategies in WhatsApp Business Messaging and Generative AI. Our CoPilot for Conversational AI took centre stage, highlighting how human-like, AI-driven conversational solutions can aid in business growth. If you too want to see our AI CoPilots in action, book a demo today: https://bit.ly/4a3wbpc #ADA #DataAI #ADACoPilots #ConversationalAI #ADAEvents
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Meet us at the WhatsApp Business Summit in Indonesia where our WhatsApp wiz, Ramesh Kumareson, Regional Product Head of Business Messaging, will be sharing insights on how ADA is redefining customer engagement with Conversational AI, particularly within Indonesia's retail industry. If you were among the lucky ones to snag the invite, we'll see you there! #ADA #DataAI #ADAEvents #MetaPartners #WhatsAppBusiness #CustomerEngagement
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We’re excited to share that ADA is now an official TikTok Shop Partner in Korea! With a proven track record in driving conversions and fostering successful brand partnerships, we’re ready to help Korean businesses shine on TikTok Shop From setting up your shop to daily operations, we’ve got you covered. Ready to make an impact on TikTok? Let’s connect: https://bit.ly/3Tzwbbs #ADA #DataAI #Ecommerce #ADAPartnership #TikTokShopPartner
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ADA was invited as the only TikTok Shop Partner to demonstrate a TikTok livestream at the TikTok Mega Sales Malaysia 2024. It was a blast engaging with the audience and showcasing the magic of live commerce. Huge shoutout to TikTok for this amazing opportunity. We can't wait for more exciting collaborations in the future! #ADA #DataAI #Ecommerce #ADAEvents #TikTokMegaSales #TikTokLivestream
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Our data analytics solutions helped a leading ecommerce brande streamline operations and boost efficiency. Discover the impact of data-driven strategies in our latest case study: https://bit.ly/4fHVrFM #ADA #DataAI #ADACaseStudy
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Proud to win Silver for Workforce Flexibility at the HR Excellence Awards 2024 in Indonesia! We're grateful our team's ability to adapt and thrive in a dynamic work environment was recognised. Flexibility is part of our secret sauce to success. Here's to more wins in the future! #ADA #DataAI #ADAAwards #HRExcellenceAwards
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We hosted a session last week with Sumitomo Mitsui Banking Corporation – SMBC Group, MSIG Malaysia, and Amazon Web Services (AWS), diving into how CFOs can use data and AI to shake up the financial industry. From democratising data to crafting AI-driven financial solutions, we showed how different tools and strategies can reshape the industry and fuel future growth. CFOs, are you ready to transform your business with data and AI? Get in touch: https://bit.ly/3Tzwbbs #ADA #DataAI #ADAEvents #FinancialTransformation