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Domenicali exclusive - What does F1’s future look like? Lighter cars? A return to V8s? Hydrogen engines? F1 CEO Stefano Domenicali on grand prix racing’s future in part 1 of our exclusive...
- Increase brand awareness. “We saw there was the potential for big growth in terms of global brand awareness of Lamborghini,” Domenicali offers. “In new markets, our heritage has zero value.
- Grow sales. Last year, Lamborghini’s global sales leapt up by almost 70%. Were Domenicali a less humble man he might attribute that particular success to his own radiant genius, but he’s quick to point out that a sizeable leap was inevitable following the launch of the Lamborghini Urus super-SUV.
- Continue building show-stopping engines. Manufacturers throughout the supercar sector have been moving away from normally aspirated engines and towards turbocharging – Ferrari very much among them.
- Introduce a fourth model line. If sales continue to grow as Domenicali forecasts between now and 2025, his company will then be in a position to introduce a fourth model to complement the entry-level Lamborghini Huracán supercar, the range-topping Aventador and the Urus.
Nov 9, 2017 · To capture CEO Stefano Domenicali signing a groundbreaking deal with the Massachusetts Institute of Technology. Their goal: to craft the Super Sports Car of the future. At that moment, my heart leaped and my hands shot up in excitement.
- Joshua Sweeney
Aug 25, 2020 · In an Instagram post by team member @mitjaborkert, the first Lamborghini Sian Roadster was presented to CEO Stefano Domenicali. The man responsible for the Urus , Aventador SVJ , and the Centenario now has another hypercar to his credit.
Jun 21, 2019 · Stefano Domenicali landed the pole position at Lamborghini in 2016. He recently parked for a moment to share what keeps him on track.
- Viju Mathew
Nov 22, 2019 · Stefano Domenicali, Chairman and CEO of Automobili Lamborghini commented: “Lamborghini is a very young brand, and this is why we are here today to present our newest virtual vision in the form of a real model, with a highly futuristic and cool design to be enjoyed by the young generation of racing game and super sports car enthusiasts.”
Stefano Domenicali has been President & CEO, Formula 1® since January 2021. Born in Imola in 1965, aGer studying economics and business at the University of Bologna, he indulged his passion for motorsport and joined Ferrari in Maranello in 1991.
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