The digital advertising industry has a growing emissions problem, but technology could be the key to solving it. In this insightful article, Marcela Oguntoye, Commercial Operations Director at SeenThis, explains how innovative tech solutions can minimize the carbon footprint of digital ads and drive us toward a more sustainable future. "No silver bullet will make our industry more sustainable overnight. Rather, it will be a combination of approaches and collective action across the industry that can mitigate its impact," said Marcela. Read her full insights here: https://lnkd.in/djpVtZ4s
SeenThis
Teknik, information och internet
Stockholm, Stockholm County 6 174 följare
Our streaming technology speeds up and evolves the digital media landscape to set a new standard for content delivery
Om oss
Our groundbreaking streaming technology speeds up and evolves the digital media landscape to set a new standard for content delivery on the Internet. Maximized Performance. Minimized Emissions.
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http://www.seenthis.co
Extern länk för SeenThis
- Bransch
- Teknik, information och internet
- Företagsstorlek
- 51–200 anställda
- Huvudkontor
- Stockholm, Stockholm County
- Typ
- Privatägt företag
- Grundat
- 2017
- Specialistområden
- digital marketing, ad tech, adaptive streaming, innovative ad formats, creative tech, tech, marketing tech, mar tech, sustainability och reducing data transfer
Adresser
Anställda på SeenThis
Uppdateringar
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Exciting News! We are thrilled to announce that SeenThis, in collaboration with Pinterest and Mediahub Worldwide, has been selected as a finalist for the Digiday Technology Awards in the 'Best Sustainable Platform' category. This is an honor to be recognized, and we look forward to the winners' announcement in September. #DigidayAwards #Sustainability #Innovation #SeenThis #Pinterest #MediaHub
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The digital landscape is evolving rapidly, with video at the forefront of this transformation. But what’s next for video in an era of constant innovation? In our latest article, we explore this new era of video and how it’s reshaping content creation, consumption, and distribution. Our CCO, Thomas Houge, explains why so many agencies and their brands are turning to SeenThis to stay ahead of the curve. Read the full article in MarTech360 here: https://lnkd.in/d-rMfTED
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Unilever Achieves Impressive Results While Minimizing Carbon Footprint with SeenThis As internet usage continues to rise in the Philippines, advertisers increasingly turn to digital platforms to reach their audiences. However, while many rely on digital advertising to share their stories, they also face growing pressure to reduce their environmental impact — creating a challenge for Unilever’s beauty brand, Dove. To address this, Dove and Unilever, in partnership with their media agency Mindshare, utilized SeenThis’ proprietary technology to launch a campaign in the Philippines with incredible results: ◾ +245% CTR uplift ◾ +8% viewability increase ◾ -78% data reduction ◾ -47% carbon emissions avoided from creative delivery This campaign delivered carbon-efficient digital advertising without compromising performance!
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Introducing Adaptive Image Stream by SeenThis! Deliver lightning-fast load times for your quality creatives, no matter their size. Adaptive Image Stream seamlessly combines speed and performance, ensuring your high-quality ads appear instantly, capturing audience attention without delay. Now available in our Creative Platform, the newly upgraded Image Stream lets you drag, drop, edit, and activate your ad creatives with ease. According to a Lumene Attention Study, SeenThis drives 1.7x more attentive seconds compared to conventional tech. 👉 Learn more here: https://lnkd.in/d_ZXptAM
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SeenThis and GroupM avoid over 230 tonnes of Carbon emissions in first year of global partnership. GroupM, WPP’s media investment group, announced that it has now fully integrated SeenThis’ adaptive streaming technology into its carbon calculator tool. “In 2023 we set out in partnership with SeenThis to minimize emissions using data from our partners. One year on, we are achieving what we said we would do, building on our global framework for media decarbonization. The success of this partnership marks an important step in our commitment to decarbonize our media supply chain, and the more advertisers opt into SeenThis, the more they can drive positive results across both emissions and performance,” said Kieley Taylor, Global Head of Partnerships at GroupM. “Our partnership is one of the first examples of a vendor providing an immediate turn-key solution to enable GroupM to deliver CO2e reductions while enhancing the user experience. We’re thrilled that GroupM is focused on the combination of minimizing emissions while maximizing performance, and is embracing the use of SeenThis data to share this insight with their advertisers to encourage lower carbon cost of business outcomes,” said Thomas Bowens, Global Agency Director at SeenThis. Read the full press release here: https://lnkd.in/dqT33xt7
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Advertising shapes our world, and its impact extends to the environment. The good news is that small changes in how and what we advertise can have a massive impact! In this article, Simon Johansson, Sustainability Lead at SeenThis, shares his thoughts on micro-changes with macro-impact. He walks through practical and actionable ways to make advertising less wasteful, leveraging the immense power of advertising to potentially shift the sustainability narrative entirely. Read the full article in AdExchanger: https://lnkd.in/d-SnMHPV
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Yesterday, SeenThis presented at the Female Leaders' Club during the final day of MAD//FEST to discuss the important topic of 'Leap to Lead Sustainably.' Led by Julia Linehan from The Digital Voice™, Marcela Oguntoye, Commercial Operations Director at SeenThis, together with Rachel Powney from Multilocal, discussed the impact of emissions associated with online advertising and how leaders from brands, publishing, and agencies can take significant steps toward a more sustainable future. #Leadership #Sustainability #MADFest
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Don’t miss this interesting talk between Ed Steer and Thomas Houge, CCO at SeenThis, discussing the launch of our latest product, Storylines, the power of vertical video in content consumption, and some 2025 predictions.
CEO at Sphere Digital Recruitment - voted the UK’s no.1 business leader, best company to work for and best recruitment company @ Best Companies 2022. Host Life in Digital Podcast
Cannes Captures x SeenThis 🌊 Is horizontal video dying? I had the pleasure of sitting down with Thomas Houge, CCO at SeenThis to talk about all things prepping for Cannes, 2025 predictions and the power of vertical video when it comes to content consumption. Tune in now! 👇🏽 The Digital Voice™ #CTV #Video #Content #Cannes
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IPG Mediabrands launches Climate Action Marketplace, a groundbreaking initiative in partnership with SeenThis and PubMatic that enables clients to minimize their carbon footprint without compromising ad performance. "Ad performance is our core business, while sustainability is 'the cherry on top' that happens as part of the process. A solution isn’t sustainable from a business standpoint if it doesn’t also add to media performance," said Susan Kravitz, Head of Commercial Partnerships, Americas at SeenThis Read more about this partnership in AdExchanger here: https://lnkd.in/dsz3dEdJ
IPG Has A New Sustainable Ad Marketplace That It Says Doesn’t Sacrifice Performance | AdExchanger
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