Omnicom Sweden

Taking time for physical exercise is essential for maintaining mental well-being. Just a short pause for movement can make a huge difference in our day-to-day stability and overall happiness. That’s why we at Omnicom actively encourage our team to go outside for a run, take a walk, or engage in any activity that gets us moving. Physical and mental health go hand in hand, and we believe that supporting our team in taking care of both is the key to a positive work environment. 🏃♀️➡️🏃♀️➡️

According to data from Ahrefs and Bonzer, Apoteket AB is ranked as the second-best company for SEO growth in Sweden in 2024. This achievement reflects the hard work and dedication of Apoteket, supported by our TRANSACT Sweden team. Together, we have focused on optimizing their online presence to connect with even more customers. We’re amazed by this milestone and look forward to continuing our collaboration to build on this success! #SEOGrowth #DigitalSuccess #SEOSweden #ProudAchievement

This week, Tomas Lilja focuses on Habits, Routines, and Rituals and explains why brands should focus on rituals.   Habits are automatic, routines are practical, but rituals carry emotional weight. For brands, becoming part of consumers' rituals—those meaningful, repeated actions—can foster deeper connections and brand loyalty. Examples like OLW Sverige AB, which successfully became part of the “Fredagsmys” (Friday cozy) tradition, or #Oreo’s iconic “twist, lick, dunk” ritual are powerful brand rituals that competitors can hardly replicate, regardless of product quality. By embedding themselves into these routines, brands can boost repeat purchases, enhance customer lifetime value (LTV), and expand market share.   Marketers Can Tap Into Consumer Rituals for Brand-Building According to Harnessing the Power of Rituals: Where Marketing Meets Meaning, a white paper by WARC, nearly three-quarters (72%) of consumers incorporate brands into their rituals, with 39% feeling more positively toward those brands as a result. This research surveyed 4,000 consumers across Germany, France, the UK, and the US.   Today is Friday, so after your “Fredgasmys”, you can read the full article on WARC. https://lnkd.in/dEVp4zP7

Yesterday, many of us joined IAB Sverige's Programmatic event. For those not in the business, programmatic advertising is the automated process of buying and selling digital ad space. It uses data to target the right audiences at the right time, making ads more effective and cost-efficient and connecting brands with people in smarter, faster ways. IAB Sverige, together with industry leaders like Omnicom, helps develop and define the standards and role of programmatic in our industry. In the US, according to EMARKETER, programmatic accounts for over 9 in 10 ad display dollars, with an estimated investment of $156 billion. It’s a segment that continues to grow every year and one that everyone should be aware of. Thank you, IAB Sverige, for the ongoing collaboration! #Programmatic #IABSweden #DigitalInnovation #Teamwork #IndustryLeadership OMD Sweden #PHDSweden

We love treating our team to a delicious and healthy breakfast, creating a time for us all to come together, share ideas, and connect with each other. It's one of those moments that fuels both our bodies and our creativity!

Elevate your website's performance and conversions with heatmaps and scroll maps. Join us at the VWO Seminar on October 29th at 16:00, where Evelina Jörhov, Head of CRO & Analytics at TRANSACT Sweden, will share expert insights on optimizing website performance. Learn how to use heatmaps and scroll maps to: - Understand user behaviour - Strategically place content - Improve navigation. Evelina will showcase real-life examples of how these tools have driven meaningful changes, improved user experience, and boosted conversions. Register in the link below: https://lnkd.in/dUPe3jBD

3 Wins at the Svenska Designpriset! 🎉 Congratulations to DRUM SWE and SPP for winning Gold in the new AI Graphic category of the year! The Dream Capsule/Drömfångaren is an innovative AI-powered solution that seamlessly combines brand building with lead generation. Well done to the entire team!!

Yesterday, IHM Business School welcomed us with open arms! We truly value our strong relationship with them, where for years we've had the pleasure of hosting their students for internships—and even hiring many of them. It's the perfect partnership: we guide and introduce these young students to the professional world, while they bring fresh perspectives and enthusiasm to our team! Together, we grow and shape our industry. 🧑🎓 Here are three IHM working with us! Natallia Balakhonava, Christian Larsson and Sara Stolpe 🤩

We are incredibly proud of our accomplishments in the first half of the year! Omnicom Media Group was recognized as the #1 global media group for new business in H1 2024 by COMvergence, securing 35% of $16.4 billion in media business, with major wins from Volkswagen Group, HP, and many others. What stands out even more is our industry-leading 89% client retention rate, highlighting the deep trust our clients place in us and the importance of strong, continuously evolving relationships. 💯 Thank you to all our clients for their continued trust and partnership and to our team for their hard work! Read below the full post from our Global CEO, Florian Adamski. OMD Sweden, #PHDSweden, TRANSACT Sweden, #HeartsSweden, DRUM SWE, Annalect Nordics - AI Powered Consultancy

Yesterday, we celebrated 3 years of Amazon Ads in Sweden! 👏 It’s incredible to see how much has changed since Amazon’s launch here. In just three years, Amazon has transformed the way we shop, offering convenience and a vast range of products delivered straight to our homes. From supporting local businesses to connecting Swedish shoppers with global brands, Amazon has established its role as a key player in Sweden’s e-commerce landscape. According to a recent Similarweb report from October, Amazon is now the most visited online shop in the country. There are plenty of reasons to celebrate! Thank you, Kristoffer Johansson, Fredrik Svegl, Charlotte Korsman, Devin Bittner, Johan Hedren, and Hugo Forsberg, for inviting us to a spontaneous Tuesday after-work event! #AmazonSweden #Ecommerce #3YearsOfAmazon #SwedishRetail #Innovation