Mynewsdesk

Your freshly curated marketing and PR news: 👉 OpenAI has recently unveiled #SearchGPT, a prototype search engine that some say could rival #Google, potentially revolutionizing the search landscape. 👉 Elon Musk continues to make headlines. 📰 One of his recent lawsuits has resulted in the shutdown of a nonprofit coalition of advertisers led by the World Federation of Advertisers. 📣 👉 In other news, Marketing Week's "Language of Effectiveness 2024" report surveyed over 1,200 marketers, revealing fresh insights into brand strategies, and highlighting a trend of prioritizing new customer acquisition over retention. 🎯 Catch this and more in the September issue of our popular newsletter, Headlines! Sneak peek on our blog 👉 https://lnkd.in/dDV9nbCR Haven't subscribed yet? Join the list here 👉 https://lnkd.in/dxaxBtRS

Think back on the press releases you've sent out over the years. 📰 In your experience, what was the key factor behind the successful ones that led to media coverage or other valuable visibility? 📣 ✍ Was it crafting an irresistible headline? 🙋♀️ Pinpointing the right journalists (or your PR software did)? 🗞 The big news value? 📩 Or how you pitched it—whether through email, phone, or other methods? We’d love to hear your thoughts 😊 Please comment, or vote in the poll below. 👇 #PR #Communication #Marketing #Mynewsdesk

Who’s talking about your brand today? 📰 🤳 In a world with millions of channels, sources, and platforms, the opportunities for visibility are endless. 💻 But how do you keep track of it all? Media monitoring 👀 helps you stay on top of the conversations that matter most. It allows you to efficiently follow blogs, communities, newspapers, social media channels, and more—without overwhelming effort. It’s often more affordable than hiring an agency to do a media analysis—and with an AI-powered tool, you won’t miss a thing! 👁 Curious about media monitoring? This blog post is your guide. ✍ Learn what it is, how it works, and how it can benefit your brand, save you time (and, honestly, make your life easier). Blog: https://lnkd.in/gS9EFT8F #MediaMonitoring #MediaCoverage #Marketing #PR #Communication

Happy faces (a bit tired, but smiling wide 😀), steaming hot coffee ☕, and a table brimming with delicious breakfast treats – that’s how we do Thursdays at Mynewsdesk. 🥞 Our beloved breakfast tradition is a reminder of how much #WeCare about our well-being and work-life harmony. Who’s behind our fantastic breakfasts? It’s none other than our eminent Office Managers, led by Therese Ros Detterfelt. #LifeAtMynewsdesk Martin Fritsch Linda Stüve Rebecka Frank Keke Fredrik Rahnasto Emma Olsson Sabah Mourad Viktoria Lindhé Jesper Ericsson

A transparent toilet 🚽 in the middle of the city? A successful PR campaign on data privacy 🔒 This summer, Londoners were greeted by an unexpected sight: a transparent truck 🚚 parked in the street—with a man sitting on a see-through toilet. This wasn’t a prank, but a clever guerrilla marketing campaign by cybersecurity company Surfshark, asking: “How much are you willing to share?” The message was clear. In a world where many of us overshare online, the campaign challenged us to protect our digital lives with the same care we do offline. It sure captivated passersby—and global media. 📰 TechRadar wrote "There's a transparent toilet ad outside my office—and a VPN firm made it!" Famous Campaigns wrote: "Why Surfshark hit the streets with a transparent toilet truck" And Cybernews wrote: "VPN brand brings transparent toilet to the streets of London" What do you think? Tag someone who could use this as campaign inspiration 💕 👇 #PR #GuerrillaMarketing #Marketing #Mynewsdesk Image credit: Surfshark

Planning to send out a press release? 📃 We've got you covered with a free press release template—ready for download 🎁👇 Template: https://lnkd.in/dDrcNbZP This is one of our most popular templates, designed to help you create a well-structured, impactful release. What’s inside: ✔ Step-by-step guidance to write an engaging press release ✔ Essential elements every press release needs ✔ Bonus tips to make your release stand out Good luck! 📣 #PR #Pressrelease #Marketing #Communication

Back to work and ready to drive marketing and PR results? 🚀 Make the most of your remaining 2024 budget by being resourceful. 💡 When aiming for media attention, sometimes less is more. Here are 3 quick tips to get you started—we’ve got your back 👊 Psst. Free Mynewsdesk trial: https://lnkd.in/gZFsbtX4 #PR #Marketing #Communication #Budget #Tips

Get to know Martin Fritsch 👋 🗨️ You’re a Talent Acquisition Specialist. What do you do all day? “I take care of our future talents after they’ve applied for a job at Mynewsdesk, ensuring they have a seamless recruitment experience with their hiring managers and my talent acquisition team. I also actively search for new talent and ensure we represent our employer brand as accurately as possible.” 🗨️ You joined the “People Team” last year. How have you developed in your role since then? “Having a sales background has made it easier for me to grow into the role of a talent acquisition specialist, which was a completely new field for me. Since I started, I have developed my skills in my daily tasks, like sharpening my sourcing skills, being an advisor in the recruitment process, and implementing new strategies and tools like AI.” 🗨️ What’s the best part about Mynewsdesk and our culture? “The best part is working in a culture where I can tackle challenges and solve problems my own way. Because we mostly work independently, we have excellent communication between colleagues. We don’t just do our thing but we sit down together to inform, improve, and develop new strategies based on our learnings from past decisions and experiences.” #lifeatmynewsdesk

Are you not on the list yet? 📃 Get up to speed with the PR and marketing industry in minutes by subscribing to our popular monthly newsletter, ✉️ Headlines ✉️, featuring handpicked PR and marketing news curated for curious communication pros like you. The perfect quick read during your coffee break. ☕ Sneak peek at the August issue is now available here: https://lnkd.in/dGPwCBcC, covering the hot topic of AI-generated ads and the new destination campaign for Oslo. Plus: 🎧 Recommendations for inspirational podcasts, videos, and reads ✍️ Expert tips & tricks to enhance your skills Read the latest issue and join the list here: https://lnkd.in/dGPwCBcC

We have an August treat for you: Unlock one of our most popular, exclusive webinars, now available for you to watch online: PR Insights with Hertz! 🎥 Listen to Cecilia Saberi, Head of Communication at Hertz, as she shares her top tactics for driving audience engagement through PR. ✍️ In this 30-min webinar, perfect for your lunch break, Cecilia reveals: ✔️ How Hertz successfully utilizes PR to drive audience engagement ✔️ Insider tips for executing creative PR projects internally (on a budget) ✔️ How to balance everyday PR with long-term goals Watch it now 👉 https://hubs.ly/Q02FNm9g0 Take this unique opportunity to gain insights into Hertz’s winning PR activities. 🎉 #Hertz #PR #Communications #Marketing #Mynewsdesk #Webinar