🎄 Happy Holidays from InsightMe! 🎄 Thank you to our clients and partners for an insightful year. Looking forward to the continued journey and new opportunities in 2024. Wishing you a joyful holiday season and a successful New Year!
InsightMe.
Marknadsforskning
Stockholm, Stockholm County 102 följare
The consumer voice in the transformation of the food system
Om oss
InsightMe is a digital research platform that efficiently delivers rapid and actionable consumer insights for companies to achieve brand driven growth and find the next generation of food. Why we started The food industry is ever changing and always fiercely competitive. InsightMe believes in the power of the consumer's voice to shape successful brands and innovations. Strong consumer insights are crucial in order to stay in the game and succeed. What we do InsightMe provides a digital self service platform specifically designed for market research in the food and beverage industry. Thanks to automatized workflows, easy-to-use tools and cutting-edge research technology InsightMe can help you get in touch with your consumers faster and cheaper than ever before, whilst also providing more actionable insight. By helping companies launch brands and products that truly resonate with consumers, we're not only saving resources for the businesses but also contributing to the planet's sustainability. How we do it Use our digital research platform to discover what your target audience thinks in just three easy steps: 1. Pick your test at https://insightme.com. Choose from our predesigned surveys with the possibility to tailor it to your needs. 2. Collect Consumer Insights. Consumers from a high-quality panel will answer your survey 3. Get your results. Within days you will get your key insights and data presented on our platform
- Webbplats
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www.insightme.com
Extern länk för InsightMe.
- Bransch
- Marknadsforskning
- Företagsstorlek
- 2–10 anställda
- Huvudkontor
- Stockholm, Stockholm County
- Typ
- Privatägt företag
- Grundat
- 2021
- Specialistområden
- Consumer Insights, Market Research, Brand strategy, Product Innovation, Brand Tracking, Brand Concept och Food & Beverage
Adresser
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Primär
Få vägbeskrivning
Biblioteksgatan
Stockholm, Stockholm County 111 46, SE
Anställda på InsightMe.
Uppdateringar
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We are excited to announce 📣 our recent collaboration with Ocean Collective, where we assisted in defining the target audience and testing brand concepts for one of their innovative brands Korshags Food AB. If you're a food and beverage brand interested in conducting efficient and insightful concept tests, drop us an 💌 at [email protected].
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💡 Unlocking Future Food Trends with Frontrunner Insights At InsightMe, we understand the value of knowing your target audience inside out. That's why we've teamed up with Nicoya to conduct the 'The Food Frontrunner Report', diving deeper into the driving forces behind the food consumers of tomorrow. Ready to tap into the future of food? Contact us today at [email protected] to efficiently conduct consumer research on your target audience and supercharge your business! 🌟 https://lnkd.in/d4mkJd_V
Today, Nicoya together with InsightMe. is launching 'The Food Frontrunner Report 2023'. A report packed with insights into what drives the food consumers of tomorrow, a deep-dive into consumers' journey from omnivorous to vegetarians and vegans, and much more. Nicoya wanted to make this report as we see a need for brands and innovations to better match consumers' preferences and desires, so go onto our website and to learn more: https://lnkd.in/dWUMWw6y December 12th we'll also be hosting a webinar where the report and its findings will presented. Visit our website for more information. On the vegetarian journey from red to green, we've taken a deeper look into the group not seldom generalized as flexitarians. There three unique groups emerge: the Meat Bias, the Switchers and the Vegetarian Bias. These three groups all differ with their own distinct preferences and drivers. The Meat Bias for instance, plan their meals based on traditional dishes, but in some cases switch to meat substitutes, whereas the Switchers to larger degree would like to eat more plant-based, but are kept due to practical reasons – e.g., not convenient or tasty enough. The data was also compared with previous collected data, which showed a subtle but clear movement towards more plant-based and flexible dietary habits in general and that more people are identifying themselves as vegetarians. We also took a look into the preferences of the frontrunners in food. These frontrunners illuminate emerging trends and provide insights into the evolving preferences of the broader market allowing for proactive strategizing. Two types of frontrunners are identified; those within Food which prioritize enjoyment and are motivated by natural ingredients, and those within Health which predominantly seek a natural and functional offer. A special thanks to Sara Arvius Heidenvall, Fredrik Arvius, Maria Björklund, Melina Gustafsson and Nina Baade-Mathiesen for making this report happen!
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🎯Success begins with knowing your audience 🎯 Understanding what consumer segment will drive your future business has never been easier. InsightMe helps you effortlessly understand your consumers by using the InsightMe segmentation model developed for the Nordic food and beverage landscape. Contact us at [email protected] or visit us at insightme.com #InsightMe #ConsumerInsights #KnowYourCustomer #FoodAndBeverage#BrandPositioning
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Looking for a better way to understand your consumers? We are now live and ready to deliver actionable consumer insights for the food & beverage sector 🚀 Let's connect and shape the future of food together! 🤝🌱 Discover more at insightme.com #InsightMe #ConsumerInsights #Brands #FoodAndBeverage #FoodTech
InsightMe
insightme.com