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We've wrapped up the discussions from the final week of #AOPTechTalk in a free report to make sure you get all the insights you need! Download the report to get detailed write-ups of the conversations across the two days, and to find exclusive insights from our expert partners: https://lnkd.in/ePhrX-Bu To give you an idea of what you'll find in the report, take a peek at our key takeaways from Wednesday's discussions on 'From audiences to outcomes: Mastering data in digital publishing' - sponsored by Brand Metrics: ⚡ Publishers have access to rich insight through their first-party data. We need to disrupt the traditional digital publishing model and create new opportunities to monetise this data and deliver value for partners. ⚡ Don’t be afraid to challenge briefs from agencies. The overarching objectives of the campaign can sometimes be badly translated into media metrics, so ask questions to help shape a media campaign that will deliver for all partners. ⚡ Invest in the tech; invest in the people. When you make the internal decision to invest in your data capabilities, make sure you do it right. And that means also giving the tools and training to your team to make use of the new insight capabilities that you have, as well as investing in your tech stack. ⚡ Depth without scale or scale without depth is meaningless. You need to bring data out of your silos to activate data effectively and to translate it into actionable, meaningful insights. ⚡ Transparency is essential; we can’t ask advertisers to move from one black-box into another; being clear about your partners, methodologies, and how you collect data is key to building trust. ⚡ We’re all chasing that email address. But while logged-in data is fantastic, there’s so much more to first-party data – every interaction someone has on your site is a valuable piece of data that should go into building your strategies. ⚡ At the end of the day, don’t forget KISS – Keep it simple, stupid. Download the free report here to find out more: https://lnkd.in/ePhrX-Bu Thank you to all our speakers who shared their expertise with us on Wednesday: Demi Abiola, Konfluence Sean Adams, Brand Metrics Phil Robinson, Bloomberg Media Victoria Trevillion, Gumtree Group Dane Taylor, Key Media Camilla Child, Telegraph Media Group Holdings Limited Charlie Celino, News UK Kiessé Lamour, VML Thank you again to our partners at Brand Metrics for sponsoring the discussion.