While mobile phones have penetrated deep into tier 2 and 3 cities in India and similar emerging economies, adoption of mobile web content and web services is likely to require the creation of large numbers of relevant applications and services with usable interfaces and interaction paradigms. This paper describes PaperWeb, our effort to enable mobile phone users to use the web for day to day transactions such as paying bills, buying tickets, or fixing appointments, using familiar objects such as paper artifacts. We discuss (i) the creation of useful PaperWeb interactions -- without programming -- by moderately tech-savvy users, and (ii) the use of these interactions by tech-naive users, and briefly describe the underlying technology. We conclude the paper with a discussion of current status and next steps.