AI acceptance and attitudes: people's perception of healthcare and commercial AI applications

J Jönsson - 2021 - diva-portal.org
J Jönsson
2021diva-portal.org
The relevance of AI is ever increasing. The goal of the wide implementation is usually either
to boost task efficiency or for public comfort. To fuel this progression, more personal data is
being used and Artificial intelligence inhabits the role of the human expert, in many different
applications. This study investigated the attitudes and rates of acceptance to said AI
applications and if they differed in relation to each other. Additionally, this study explored if
general positive and negative attitude towards AI influence AI acceptance. Applications …
Abstract
The relevance of AI is ever increasing. The goal of the wide implementation is usually either to boost task efficiency or for public comfort. To fuel this progression, more personal data is being used and Artificial intelligence inhabits the role of the human expert, in many different applications. This study investigated the attitudes and rates of acceptance to said AI applications and if they differed in relation to each other. Additionally, this study explored if general positive and negative attitude towards AI influence AI acceptance. Applications studied came from two different domains, E-commerce/Marketing and Healthcare. It was found that acceptance levels did in fact not significantly differ between the two domains. However, a significant positive correlation was found between positive attitude and acceptance rates, while an inverse significant correlation was found between negative attitude and acceptance rates.
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