The Bold Group

With National Day wrapped up, we’ve been exploring something new. Bold comms created this first draft of an AI-developed film not just a technical experiment but a step toward rethinking how creativity and technology can work together. It’s not about cutting corners. It’s about making space for bigger, bolder ideas while letting AI handle the heavy lifting. This is just the first draft, but it’s got us excited for what’s next. #aitechnology #aivisualization

احتفلنا بتراثنا ومستقبلنا مع "سير" في اليوم الوطني السعودي! فخورون بأن نكون جزءاً من هذه الرحلة. 🇸🇦 !We celebrated our heritage and future with Ceer on the Saudi National Day Excited on what's to come and glad to be part of this innovative journey 🙌 A huge thank you goes out to the incredible team that made this happen Saud AlSaadoun - General Manager Rayan Almughrabi - Account Manager Mohammad Baalbaki - Executive Creative Director Aljoharah Alrasheed - Sr. Creative Director Marwa Sogati - Associate Creative Director Hicham Hajj - Head of Art Production House: Captains Film Producer: Alain Nakhle #اليوم_الوطني_السعودي_94 #نسير_ونحقق #SaudiNationalDay

ما الوطَن سوى حكاية تلاحم أفراده، من أصغرِهم عمراً حتى أكبرِهم قدرًا وسناً ليعلو شأنه ويبلغ بانجازاته عنان السماء. #حنا_ذرى_وطنا ألهمتنا إياها أرض السودة التي تلاحمت حجارة جبالها أمام أعيننا لنروي حكاية هذا الفيلم، ففيها رأينا أصغر الحجارة تتلاحم جنبًا إلى جنب لتعلو وتصل شموخاً لا يباريه شموخ. 🇸🇦 Soudah Development Creating this film was a journey full of heart, passion, and a shared love for our homeland. Every moment, scene, came to life because of this incredible team Christine Helal - Account Director Mohammad Baalbaki - Executive Creative Director Aljoharah Alrasheed - Sr. Creative Director Fahad Alhmoud - Associate Creative Director Hicham Hajj - Head of Art  Amro Al Assi - Sr. Graphic Designer Khalid Al Hussain - Sr. Graphic Designer Mahmoud Fekry - Sr. Animator   Ahad Ghali - Arabic Copywriter Production house - Made In Saudi Films Director - Chndy

متحمسين للشخصيات الجديدة اللي بتطلع ذالسنة 😄 🇸🇦 دامت لنا عز وفخر ودمنا لها سند وظهر #94saudinationalday

‎بطموح لا محدود وهمة لا تعرف المستحيل، نكمل مسيرة مجد من جيل إلى جيل، وفي كل خطوة #نسير_ونحقق رؤية وطن ‎#نحلم_ونحقق94 With boundless ambition and determination, we are advancing our journey of glory to achieve Saudi Arabia's vision across generations #SaudiNationalDay94

#حنا_ذرى_وطنا، نرى في أرض السودة ولُحمة جبالها الشاهقة، إلهامًا للُحمتنا الوطنية ووفاء أبناء هذه المملكة في كلِّ محفَلٍ ومحمَلْ. #اليوم_الوطني_السعودي_94

"Our culture is at the heart of this evolution, with individuals from diverse backgrounds coming together to build a thriving culture that fosters creativity and innovation. With women representing half of our society and playing a vital role in the creative economy, the discussion should now focus on the collective achievements we are witnessing across the industry." writes Abeer Alessa, Co-founder and CEO, The Bold Group. #WomeninAdvertising #SaudiFocus

Dearest readers, and soon enough, listeners, I spy with my little eye the list of speakers for the Women To Watch event—and let me tell you, it’s full of surprises! Whispers on the street are saying this lineup is going to get the audience on their toes. Get ready to hear from some of the most inspiring voices out there: 🎤 Abeer Alessa - Co-Founder / CEO, The Bold Group 🎤 Anfal AlDuhilan - Senior Marketing Manager, PepsiCo 🎤 Claudinia Harper, MA, MCIPD, ODCP - Director of People, TBWA 🎤 Asiya Ali - MD - Founder, MKV Digital 🎤 Amal Dokhan - Managing Partner MENA, 500 Global 🎤 Ohoud AlArifi - KSA Marketing Lead, Snap 🎤 Sally Adib - Associate Director, Dentsu International, Saudi Arabia 🎤 Enas Rashwan - Founder & CEO, Saudi and Cairo Ad School 🎤 Saleh Lzeik - Marcom Consultant, SAL 🎤 Reem Alattas, PhD د. ريم العطاس - Director, Value Advisory, SAP and DataNaut at NASA Don’t miss out—register now from the link below and be part of the action! https://lnkd.in/eztrWr85 🗓️ 4th September, Wednesday 🕐 1 PM - 8 PM 📍 Jax District, Diriyah, Riyadh #WomentoWatchKSA

"Our culture is at the heart of this evolution, with individuals from diverse backgrounds coming together to build a thriving culture that fosters creativity and innovation." - Abeer Alessa, CEO/Co-founder of The Bold Group In her latest feature for Campaign Middle East, Abeer Alessa explores how collaboration is shaping the future of Saudi advertising. Learn more here: https://lnkd.in/dbT-_chd -

Exciting times ahead! We’re thrilled to welcome Saud Saadoun as the new Bold Comms General Manager.