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SplitMetrics Review
What is SplitMetrics?
SplitMetrics is a web-based mobile marketing software designed specifically to help users optimize their Apple Search Ads campaigns. It is an official Apple Search Ads Partner and is deeply integrated with the platform and mobile measurement partners (MMPs). The product offers end-to-end visibility of the media buying funnel and provides easy-to-use management and automation tools. In this way, users can optimize their campaigns towards in-app events.
The product is designed specifically for growth-stage publishers, enterprise publishers, and marketing agencies. The solution provides users with real-time dynamic data from Apple Search Ads and other MMPs. These include key Apple Search Ads data on keywords, search terms, impressions, taps, and spending. On the other hand, they get access to information from MMPs, including those about app opens, revenue, registration, purchases, and subscriptions. So, users can always make data-driven decisions for mobile marketing processes.
SplitMetrics also provides a robust conversion and revenue tracking module. With this, users can easily set up any in-app action as an optimization goal in just a few clicks. Also, they can customize value calculations for custom conversions. Moreover, the platform also has top-of-class mobile marketing analytics. These include features, such as cohort analysis, data dependencies, charts, and dashboards.
Furthermore, it is fitted with management and automation modules. So, users can save time and reduce manual entry. They can achieve this by using features like SearADHQ’s keyword planner, automated bid management, and fast duplication. It also supports bulk operations and allows users to create custom automation rules.
All of these features are packed in an easy-to-use interface with automatic dashboards and chart reporting.
Show MoreOverview of SplitMetrics Benefits
Get the most accurate data in time
Take advantage of data accuracy from Apple Search Ads and MMPs integration on the SplitMetrics dashboard. See full-funnel view—filter for the relevant information you need, use reporting presets, and get the most actionable insights in time.
Increase productivity with bulk management
With SplitMetrics automation tools, users can focus on scaling their campaigns more productively. User acquisition managers can easily add new keywords, duplicate campaigns to new storefronts, and manage automation rules within a few clicks.
Get control over the automation process
Minimize manual input by setting up your custom workflow automation. Keep on top of your ad spend using automated rules and alerts, and get notifications via email. Use AI algorithms and suggested bidding for advanced optimization strategies.
Use all-in-one dashboard for insights and optimization
Get the actionable insights and speed up the optimization process with the all-in-one dashboard. React to any market changes proactively with the best in class data accuracy. Keep on track of all the essential metrics effortlessly to make the right decisions in time.
Great out-of-the-box functionality
All SplitMetrics features are intuitive and easy to use. The layout is clean and neat. Moreover, the vendor also provides the best-in-class customer service and expertise, knowledge hub, and online materials and events. So, users can get to participate in the active SplitMetrics community.
Scalable platform
The platform is flexible enough to grow together with your business needs. You can manage your Apple Search Ads on a large scale using thousands of keywords and ad groups with its bulk management feature. Moreover, the platform supports multiple ad accounts for marketing agencies, complete with easy-to-use management and automation features.
Custom integration
Thanks to Splimetrics API, users can import any event from other internal analytics platforms with custom integration capability. Thus, you can fully integrate SplitMetrics with your current digital software environment with no hassle at all.
Show MoreOverview of SplitMetrics Features
- Ad variations with custom product pages
- MMP
- Apple Search Ads Insights
- Automated CPT Bidder
- Smart suggestions
- Account audit
- Customer service + Advanced expertise
SplitMetrics Position In Our Categories
Knowing that businesses have specific business requirements, it is only reasonable they avoid getting a one-size-fits-all, ideal software. Be that as it may, it would be almost impossible to discover such application even among popular software products. The practical step to do is to spell out the numerous critical factors which need inspection including major features, budget, skill ability of staff, organizational size, etc. The second step is, you should double down on the research fully. Go over some SplitMetrics analyses and scrutinize the other software products in your list in detail. Such comprehensive research guarantees you keep away from ill-fitting software products and choose the one which offers all the function your business requires in growing the business.
Position of SplitMetrics in our main categories:
TOP
200
SplitMetrics is one of the top 200 Marketing Software products
It's important to keep in mind that hardly any app in the Mobile Marketing Software category is going to be an ideal solution that can fulfill all the requirements of different company types, sizes and industries. It may be a good idea to read a few SplitMetrics Mobile Marketing Software reviews first as some services might dominate just in a really small set of applications or be created with a very specific type of industry in mind. Others might function with an intention of being easy and intuitive and as a result lack complicated functions desired by more experienced users. There are also software that focus on a broad group of customers and give you a complex feature toolbox, but that usually comes at a more significant cost of such a software. Be certain that you're aware of your requirements so that you purchase a software that offers specifically the elements you look for.
How Much Does SplitMetrics Cost?
SplitMetrics Pricing Plans:
Free Trial
By Quote
What are SplitMetrics pricing details?
SplitMetrics Pricing Plans:
Free Trial
By Quote
SearchAdsHQ is only available via a quote-based plan. Please contact the vendor for pricing information.
User Satisfaction
Positive Social Media Mentions
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Negative Social Media Mentions
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We know that when you decide to buy a Mobile Marketing Software it’s crucial not only to find out how experts evaluate it in their reviews, but also to check if the actual people and companies that use it are indeed happy with the service. Because of that need we’ve created our behavior-based Customer Satisfaction Algorithm™ that aggregates customer reviews, comments and SplitMetrics reviews across a vast range of social media sites. The information is then displayed in a simple to understand way revealing how many customers had positive and negative experience with SplitMetrics. With that information at hand you will be equipped to make an informed buying choice that you won’t regret.
Technical details
Devices Supported
- Web-based
Deployment
- Cloud Hosted
Language Support
- English
- Russian
Pricing Model
- Quote-based
Customer Types
- Small Business
- Large Enterprises
- Medium Business
- Freelancers
What Support Does This Vendor Offer?
- phone
- live support
- training
- tickets
What integrations are available for SplitMetrics?
SearchAdsHQ is an official Apple Search Ads partner. It also integrates seamlessly with mobile measurement partners (MMPs). Thus, users get accurate real-time data on keywords, subscriptions, and app opens, among others. Also, the vendor provides users with its API. So, they can connect it with other business intelligence tools and business solutions.
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