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Adobe Marketo Engage Review

Adobe Marketo Engage
Our score: 9.3 User satisfaction: N/A

What is Adobe Marketo Engage?

Adobe Marketo Engage, formerly Marketo, was founded in 2006, and has emerged as one of the leading marketing automation platforms with more than 2,300 customers and over 100,000 users from all over the world. What makes Adobe Marketo Engage a very popular option for many B2B players is its ability to simplify the marketing process and streamline many marketing-related tasks to improve efficiencies and garner more revenue for its users.

On top of its simplicity and ease of use, Adobe Marketo Engage is also built to be flexible and sophisticated, enabling users to do just about everything and achieve huge results. It is a comprehensive platform that can easily grow with your enterprise. More than just marketing automation, Adobe Marketo Engage can be instrumental in other areas such as customer engagement marketing and marketing management. It also offers real-time personalization, allowing users to add their own touch to the system and make it more suitable to their requirements and preferences.

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Overview of Adobe Marketo Engage Benefits

Adobe Marketo Engage comes with a visual drag and drop interface which is very easy to use and does not require users to possess HTML skills to create professional email templates. On top of that, email marketing is relatively easy to do, as users can send emails based on actions, timing, or a series of steps that are pre-defined.

Emails sent via Adobe Marketo Engage can be installed with social components via the “Forward to Friend” functionality. Email testing is also offered, which is great if you want to try out various content or if you need to dynamically change the content to make it fit specific situations.

Creating landing pages with Adobe Marketo Engage is a breeze, thanks to its drag and drop interface and its massive collection of pre-designed templates. Data capture forms can help users to aggressively profile potential contacts, which can result to more lead data over time. Landing pages can also be converted into Facebook pages, which can be tweaked and customized using Adobe Marketo Engage’s dynamic content capabilities. 

Adobe Marketo Engage provides native integrations with leading CRM platforms, including Salesforce and Microsoft Dynamics, which help sync both marketing team and sales team for better collaboration and awareness.

Lead management is also a strong suit for Adobe Marketo Engage, which offers users the capability to gather strong leads based on pre-determined parameters and criteria such as demographics, input from sales reports, product scores, and prospect behavior.

From a social marketing standpoint, Adobe Marketo Engage is a very powerful platform that can be applied in three different areas: social sharing, social engagement, and social promotion. Reporting and analytics are very much standard but delivers all the figures you need to know. You can gather reports based on various customizable metrics such as email and landing page performance, lead performance, and campaign performance among others.

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Overview of Adobe Marketo Engage Features

  • API Calls (Daily)
  • Lead and Account Database
  • Native CRM Integration (SFDC, MSD, and Veeva)
  • Audience Segmentation and Targetting
  • Advanced Dynamic Content
  • Advanced Personalization
  • Custom User Roles & Permissions​
  • Campaign & Journey Automation​
  • Intelligent Cross-channel Nurturing​
  • Scoring, Routing, and Alerts​
  • Email Marketing
  • Social Marketing​
  • Landing Pages and Forms
  • Search Engine Optimization
  • Paid Media Targeting
  • Campaign Reporting and Insights
  • Secure Domains
  • Custom Data Objects and Fields​
  • Event and Webinar Marketing
  • Interactive Webinars
  • Marketing Calendar
  • Attribution and ROI Dashboards
  • Predictive Content
  • Dynamic Chat
  • Target Account Management​
  • Predictive Audiences
  • Advanced Journey Analytics
  • Sandbox
  • Workspaces and Partitions
  • Marketo Measure

Adobe Marketo Engage Position In Our Categories

Since businesses have distinct business-related demands, it is prudent they steer clear of picking an all-in-one, “perfect” business program. Regardless, it is difficult to try to discover such a software solution even among popular software products. The better thing to do should be to write down the several important functions which need careful thought including major features, costing, skill levels of the users, organizational size, etc. Thereafter, you must perform your research to a full extent. Browse over these Adobe Marketo Engage evaluations and check out the other software options in your list in detail. Such all-encompassing product investigation ensures you take out unfit apps and pay for the one that provides all the features your company requires to be successful.

Position of Adobe Marketo Engage in our main categories:

TOP 5

Adobe Marketo Engage is one of the top 5 Marketing Software products

Each company has different wants and needs a system that can be personalized for their size, kind of workers and customers, and the specific industry they are in. For these reasons, no platform can offer perfect functionality out-of-the-box. When you search a software app, first be sure what you want it for. Read some Adobe Marketo Engage Marketing Software reviews and ask yourself do you want basic tools or do you want advanced features? Are there any industry-specific features that you are searching for? Obtain the answers to these queries to assist your search. There are multiple factors that you need to reflect on and these include your finances, specific business requirements, your organization size, integration needs etc. Take your time, use a few free trials, and finally select the platform that presents all that you want to boost your firm efficiency and productivity.

How Much Does Adobe Marketo Engage Cost?

Adobe Marketo Engage Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

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What are Adobe Marketo Engage pricing details?

Adobe Marketo Engage Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

Adobe Marketo Engage offers four types of service packages–Growth, Select, Prime, and Ultimate–each priced on a by-quote basis. Please contact the vendor directly for more details on their pricing plans.

User Satisfaction

Positive Social Media Mentions 0
Negative Social Media Mentions 0

We are aware that when you decide to get a Marketing Software it’s vital not only to see how experts evaluate it in their reviews, but also to check if the real clients and enterprises that use this software are actually satisfied with the product. Because of that need we’ve created our behavior-based Customer Satisfaction Algorithm™ that aggregates customer reviews, comments and Adobe Marketo Engage reviews across a vast range of social media sites. The data is then featured in a simple to understand format showing how many clients had positive and negative experience with Adobe Marketo Engage. With that information at your disposal you should be prepared to make an informed buying decision that you won’t regret.

Video

Technical details

Devices Supported

  • Windows
  • iPhone/iPad
  • Mac
  • Web-based

Deployment

  • Cloud Hosted

Language Support

  • English
  • Chinese
  • German
  • Hindi
  • Japanese
  • Spanish
  • French
  • Italian
  • Dutch
  • Portugese
  • Polish
  • Turkish
  • Swedish
  • Arabic

Pricing Model

  • Quote-based

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business
  • Freelancers

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

What integrations are available for Adobe Marketo Engage?

Adobe Marketo Engage supports the following systems and business applications:

  • Salesforce
  • Microsoft Dynamics
  • Netsuite
  • Oracle
  • SugarCRM
  • Seamless Connections
  • Wordpress
  • LinkedIn
  • Facebook
  • Citrix GoTo Webinar
  • Magento
  • Eventbrite
  • NetSuite
  • SOAP API
  • Google AdWords
  • FunnelEnvy
  • Wistia
  • atEvent
  • Cvent
  • Hootsuite
  • ON24
  • Volusion
  • Lifecycle Marketing
  • LiveEngage
  • Zoho CRM
  • Yesware
  • Madison Logic
  • Oktopost
  • Base CRM
  • Acxiom AOS
  • Scribe
  • TIBCO ActiveMatrix
  • Bedrock Data
  • Riva CRM
  • Azuqua
  • Unbounce
  • Magic Logix
  • Invenio Solutions
  • ReadyTalk
  • Empathy Logic
  • Kurogo Publisher
  • Concur Travel
  • Reach
  • InsideView
  • TapTarget
  • SlideShare
  • Extole
  • BrightTalk
  • Pipeliner CRM
  • Get Satisfaction
  • Kapost
  • Vidyard
  • Sprinklr
  • Gainsight
  • Box
  • GoChime
  • IOVOX
  • GaggleAMP

Adobe Marketo Engage User Reviews

Adobe Marketo Engage average rating:

Average score
4.1/5 (14 user reviews)
4/5

Overall impression

5/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

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The most favorable review

Rashawn

PROS: Marketo boasts of robust features to make for a powerful marketing campaign: lead management and smooth integration with other top-tier CRM platforms. On top of this, Marketo has a very straightforward interface, basically requiring you just drag and drop.

CONS: Editing emails can still be made easier and allow more room for configuration.

Reviewed 3 years ago

Read full review >

The least favorable review

Leanne

PROS: Marketo is the ultimate marketing solution for businesses looking to scale up their presence in the market. It's unbelievably easy to use. There are ready templates for you to use when creating your email campaigns, slashing the need for HTML knowledge. It loads relatively swiftly

CONS: Personalizing segments is quite a challenge as compared to Marketo's other competitors in the market.

Reviewed 5 years ago

Read full review >

More reviews from 14 actual users:

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Latest
  • Latest
  • Most useful
  • Most positive
  • Most negative

Tremendously helpful

Read full review >
Liliana
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

3/5

Ease of Use

Published on: 03.12.2021 Company Size: Industry: Airlines/Aviation

PROS: It accelerates lead generation without compromising the accuracy of its finds and blasts emails speedily. These are important to factor in when building marketing campaigns.

CONS: I don't have any negative feedback for Marketo.

What do you think about this review?

Great Poor

Topnotch digital marketing solution

Read full review >
Demetrius
5/5

Overall impression

5/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 19.09.2021 Company Size: More than 100 Employees Industry: N/A

PROS: Marketo is brimming with quality features while ensuring these can be easily leveraged even by newbie marketers who are without an inkling of digital processes. Marketo has superb command in analytics, assessing who your priority-leads are. For nearly a decade, I have been benefiting from Marketo's insights and continue to discover ways of optimizing the system. Now business is running better than ever.

CONS: If anything, it would be Marketo's old layout design. It would be awesome it could tweak it up a bit and add some modern vibes.

What do you think about this review?

Great Poor
Show More User Reviews (14)

Promises success

Read full review >
Israel
4/5

Overall impression

3/5

Customer Support

3/5

Value for Money

4/5

Ease of Use

Published on: 09.09.2021 Company Size: 11-50 Employees Industry: N/A

PROS: Marketo expanded our digital footprint to an extent we did not imagine possible. We owe this to optimized ad spending, improved consumer engagement, tailored messages, and measuring and optimizing ROI.

CONS: I had a deep learning curve before getting a hang of it and actually rolling out a campaign. I felt an actual instructor would be much more helpful than a set of video tutorials.

What do you think about this review?

Great Poor

Feature-rich and user-friendly; perfect for our needs

Read full review >
Rashawn
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 13.08.2021 Company Size: More than 100 Employees Industry: Telecommunications

PROS: Marketo boasts of robust features to make for a powerful marketing campaign: lead management and smooth integration with other top-tier CRM platforms. On top of this, Marketo has a very straightforward interface, basically requiring you just drag and drop.

CONS: Editing emails can still be made easier and allow more room for configuration.

What do you think about this review?

Great Poor

One-stop-shop marketing solution

Read full review >
Grant
4/5

Overall impression

3/5

Customer Support

3/5

Value for Money

3/5

Ease of Use

Published on: 20.07.2021 Company Size: 51-100 Employees Industry: N/A

PROS: Marketo's biggest edge against its competitors is its seamless integration with a wide array of social marketing channels like Salesforce where we have built most of our efforts. Its reporting gives a full and easy-to-grasp narrative on historical marketing efforts, equipping marketing managers to strategize better in the next run.

CONS: It's not as intuitive as other marketing platforms. This delay in fully mastering Marketo stifles us from achieving the level of productivity we have been promised.

What do you think about this review?

Great Poor

A remarkable solution that made marketing easy and enjoyable

Read full review >
Christopher
5/5

Overall impression

4/5

Customer Support

5/5

Value for Money

4/5

Ease of Use

Published on: 06.06.2021 Company Size: 51-100 Employees Industry: N/A

PROS: Marketo is fully equipped with features that can help you throughout your marketing journey, from contact management to analyzing leads garnered.

CONS: We feel like we still learn something new about Marketo every day. And this shouldn't be the case because we've been using it for a few months now and it would be rather inconvenient if you have to redo your campaign just because of overlooking a step which turned out to be important.

What do you think about this review?

Great Poor

Must-have for CRM and marketing to a wide audience

Read full review >
Gerard
4/5

Overall impression

3/5

Customer Support

3/5

Value for Money

4/5

Ease of Use

Published on: 21.05.2021 Company Size: Industry: N/A

PROS: Marketo sends marketing emails to fast and on a massive scale while ensuring the messages reach their specific target audience. In addition, it integrates rather smoothly with leading CRM platforms such as Salesforce.

CONS: The platform is not that exhaustive when it comes to reporting. I think a big part of this is owed to that the platform is old, which also gives way for occasional bugs and lags. On top of all this, customer service offers minimal assistance to fix these issues.

What do you think about this review?

Great Poor

Highly effective CRM tool

Read full review >
Tomasa
4/5

Overall impression

4/5

Customer Support

3/5

Value for Money

4/5

Ease of Use

Published on: 30.04.2021 Company Size: 1-10 Employees Industry: Luxury Goods & Jewelry

PROS: Marketo earned my approval as early as at the setup stage where I was impressed with its comprehensive training guide on navigating around and optimizing the platform. Practically, Marketo allows you to engineer your marketing campaign in ways that are limitless. It is extremely user-friendly that you can execute even complex campaigns with ease.

CONS: Marketo's price point may not fit into small-scale businesses unless that business is strategizing on being gung-ho on marketing efforts.

What do you think about this review?

Great Poor

Fully exhaustive marketing solution

Read full review >
Osborne
4/5

Overall impression

3/5

Customer Support

3/5

Value for Money

4/5

Ease of Use

Published on: 09.04.2021 Company Size: 1-10 Employees Industry: N/A

PROS: Marketo is a time-saver as it lays down everything you need in creating a marketing campaign. You don't have to start from scratch and create them manually as Marketo automates the process up to the end of the marketing process.

CONS: I'm looking for more room to personalize the campaigns so it can better serve my needs. I have elevated this feedback to its technical support and they had promised to resolve how to incorporate them into next upgrades.

What do you think about this review?

Great Poor

Would have been perfect were it not for customer care and reporting

Read full review >
Jermain
4/5

Overall impression

3/5

Customer Support

4/5

Value for Money

3/5

Ease of Use

Published on: 25.02.2021 Company Size: More than 100 Employees Industry: Other

PROS: It requires quite a while to learn, exactly why they require their initial training. But after that, using it becomes a breeze.

CONS: We've had a terrible customer service experience with Marketo. We had to endure two support teams that were equally lacking the technical knowledge to address our concerns, even as they promised they could do so. What's worse is we had to reiterate our concerns because for some reason the previous representative failed to document our complaints! That phase was a total nightmare and if that happens again, we will strongly consider cutting off Marketo.

What do you think about this review?

Great Poor

A comprehensive marketing tool, effortless to use

Read full review >
Leanne
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 21.02.2020 Company Size: More than 100 Employees Industry: Telecommunications

PROS: Marketo is the ultimate marketing solution for businesses looking to scale up their presence in the market. It's unbelievably easy to use. There are ready templates for you to use when creating your email campaigns, slashing the need for HTML knowledge. It loads relatively swiftly

CONS: Personalizing segments is quite a challenge as compared to Marketo's other competitors in the market.

What do you think about this review?

Great Poor

Excellent for digital marketers

Read full review >
Sasha
4/5

Overall impression

3/5

Customer Support

3/5

Value for Money

4/5

Ease of Use

Published on: 15.02.2020 Company Size: More than 100 Employees Industry: N/A

PROS: While its current package of features is already more than satisfactory, we love that Marketo constantly upgrades its system for the better. The platform is very customer-centric as it holds a major workshop once a year to enable users to maximize the functionalities of Marketo.

CONS: We often encounter bugs and we think it requires some basic knowledge on digital marketing for users to easily get by with the tool.

What do you think about this review?

Great Poor

Makers of Marketo are a brilliant bunch.

Read full review >
Chaz
4/5

Overall impression

3/5

Customer Support

4/5

Value for Money

3/5

Ease of Use

Published on: 11.02.2020 Company Size: 51-100 Employees Industry: N/A

PROS: Marketo has superb automation capabilities that satisfy our business down to minutest detail. We love that we can filter contacts based on demographic info. It captures large sets of data and effectively capitalizes on them. The interface is very easy to use. It doesn't take long before everyone in the team can maneuver within it adeptly.

CONS: It has great room for improvement in providing more relevant info on reporting as well as making visualization of reports easier to understand.

What do you think about this review?

Great Poor

Instrumental in our marketing effort

Read full review >
Marina
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 02.02.2020 Company Size: Industry: Food & Beverages

PROS: Ultimately, Marketo helped us cherry-pick the most potential leads and focus our efforts on them to achieve putting most of them onboard our expanding network of clients.

CONS: Customer support service can respond more promptly than it currently does. It weighs down on operations when we have an issue hanging to be resolved.

What do you think about this review?

Great Poor
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Adobe Marketo Engage user reviews

Tremendously helpful

Read full review >
Liliana
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

3/5

Ease of Use

Published on: 03.12.2021 Company Size: Industry: Airlines/Aviation

Topnotch digital marketing solution

Read full review >
Demetrius
5/5

Overall impression

5/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 19.09.2021 Company Size: More than 100 Employees Industry: N/A

Promises success

Read full review >
Israel
4/5

Overall impression

3/5

Customer Support

3/5

Value for Money

4/5

Ease of Use

Published on: 09.09.2021 Company Size: 11-50 Employees Industry: N/A

Feature-rich and user-friendly; perfect for our needs

Read full review >
Rashawn
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 13.08.2021 Company Size: More than 100 Employees Industry: Telecommunications

One-stop-shop marketing solution

Read full review >
Grant
4/5

Overall impression

3/5

Customer Support

3/5

Value for Money

3/5

Ease of Use

Published on: 20.07.2021 Company Size: 51-100 Employees Industry: N/A
Nestor Gilbert

By Nestor Gilbert

Nestor Gilbert is a senior B2B and SaaS analyst and a core contributor at FinancesOnline for over 5 years. With his experience in software development and extensive knowledge of SaaS management, he writes mostly about emerging B2B technologies and their impact on the current business landscape. However, he also provides in-depth reviews on a wide range of software solutions to help businesses find suitable options for them. Through his work, he aims to help companies develop a more tech-forward approach to their operations and overcome their SaaS-related challenges.

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