The Square

The communication landscape is set to evolve further in 2025, building on the transformative trends of 2024, such as the rise of AI, shifts in media consumption, and the growing diversity of formats. Brands will need to embrace transmedia strategies, blending channels like video, influencer collaborations, and internal communications to deliver cohesive and impactful messaging. Key areas like sustainability, ethics, and personalization will also take center stage. As audiences demand more accountability, transparency, and tailored content, brands must communicate thoughtfully and strategically. Rosa María Madero Ruz, Laura Gonzalez de Artaza, Mariola Montoya and Alba González Aranda from our team have highlighted the upcoming topics for 2025 for those who wish to lead and inspire in this dynamic era. Check it out. #Communication #PR #Digital #Media #Trends

🎧 Last Friday, The Square was at Expresso Podfest by Toyota Motor Corporation - an incredible event celebrating the success of Expresso Podcasts, which reached an impressive milestone of over 15 million downloads in 2024. The event was not just a celebration but also a forward-looking moment to explore what’s ahead for 2025. Our favorite podcasts remain at the heart of our storytelling, featuring standout episodes that delve into topics such as Europe's military strategies, reflections on global democracy, and the latest in innovation. We also had the privilege of an exclusive preview of exciting new podcasts launching soon, further cementing Expresso’s commitment to delivering top-quality content while embracing innovation to connect with audiences in fresh, engaging ways. Here’s to an even more remarkable 2025 in the world of podcasts! #PodfestByToyota #ExpressoPodcasts #Innovation #Storytelling #Communication #PR

Age is just a number! At KLx, technology knows no boundaries - whether you're 20 or 60, everyone can keep pace with digital advances. Learning transcends age; it's about how we choose to live, evolve, and embrace curiosity to discover, understand, and create. Continuous training is key, empowering us to adapt to ever-changing realities while keeping our passion alive. More than mastering a trending tool or language, a true tech spirit thrives on resilience, adaptability, and an eagerness to grow. Discover more at https://lnkd.in/dkqk2NMb #Tech #Training #Learning #Programming

🦇In the world of public relations, much like in the shadows of Gotham, success often comes from working behind the scenes. As PR professionals, our role is not to take the spotlight but to craft strategies, adapt, and ensure our clients shine brightest. Drawing inspiration from The Batman, João Gonçalo Camilo reminds us that our job is both rewarding and ever-evolving with two pillars standing out for 2025: data and empathy. Metrics have become crucial for proving ROI, especially in organic media efforts. At the same time, the human touch — personalizing messages and fostering trust — remains irreplaceable. And with increasing scrutiny from audiences, robust crisis management has never been more vital. For brands, investing in PR isn’t optional anymore. In a crowded digital world, those who tell stories with purpose and precision will thrive. As your trusted Alfred, we’re here to ensure you stay in the spotlight — where you belong. #PR #CrisisManagement #Empathy #Storytelling

If there was a crystal ball, Diogo Guerreiro Fabiana, from IDEA Spaces, envisions a 2025 where AI frees up time for creativity, empathy thrives in business, and innovation drives the future of education and mental health. 🔮 In his interview with The Next Big Idea, Diogo highlights how AI will automate routine tasks, allowing for more meaningful work and stronger human connections. He also predicts rebranding for companies like Meta and X platform, he sees huge potential in mental health startups using AI and he believes that the future job market will focus on roles that combine tech and empathy. Diogo’s vision for 2025 is one where technology and empathy work hand in hand to shape a better, more innovative future. We can't wait to be part of that! 🚀 #Trends #HappyNewYear #Innovation #Business

As we close 2024, we reflect on an incredible year of collaboration and achievements. From exciting projects to meaningful partnerships, each moment has brought us closer to our shared goals. A heartfelt thank you to everyone who has been part of this journey—we couldn’t have done it without you. To our clients, partners, and team: the future is built together. Here’s to an even brighter 2025! #TheSquare #Innovation #NewEconomy #2025

The fintech revolution is accelerating, and 2025 promises to be a landmark year! 🚀 Game-changing technologies like AI and Open Finance, coupled with regulatory frameworks like MiCA (Markets in Crypto Assets), are rewriting the rules of financial services. We’re on the cusp of unprecedented security, efficiency, and hyper-personalized experiences for consumers and businesses alike. As Maxence Cornet, CTO of Rauva, shares, the company is ahead of the curve—leveraging AI for tailored insights, fraud prevention, and operational efficiency. With Open Banking integration, users can manage all their accounts on one seamless platform, while instant SEPA transfers deliver speed and security like never before. Read the full article at https://lnkd.in/d2d_EgpC #Fintech #Innovation #Trends2025 #OpenFinance

With the future of work rapidly advancing, three trends to keep in mind for 2025 will guide talent management: adaptability, flexibility, and continuous learning. Manuel Luiz from Boston Consulting Group (BCG) highlights the need for businesses to align with professionals' priorities, such as job security, work-life balance, and growth opportunities, while embracing remote and flexible work to attract top talent. To stay ahead, companies must invest in reskilling, especially as AI and other technologies reshape industries. By fostering continuous learning and leveraging tools like Generative AI, organizations can ensure their teams remain competitive in the digital age. We can’t wait to see what 2025 holds! 🚀 #RH #Work #AI #Trends2025

Here's to shared moments, warm memories, and bright futures. Happy Holiday Season from The Square team! ✨ #PR #Communications #HappyHolidays

Yesterday, Mariola Montoya was at Universidad Rey Juan Carlos to inspire future journalists with her passion for public relations, by sharing insights on the key role PR plays in connecting brands and audiences. 🙌 Encouraging students to embrace the challenges and opportunities in the media world, Mariola shared her excitement about being part of The Square. It was a memorable session, paving the way for the next generation of media professionals. Until next time! 👋 #PR #Communications #Spain