The Square

This week, Beta-i • collaborative innovation, the Portuguese collaborative innovation consultant, received a strategic investment of €4M by the tech-focused multinational FCamara Consulting & Training. This investment will allow both companies to take the next steps for internationalization. 🌍🚀 As part of FCamara’s ecosystem, Beta-i has introduced venture building, digital transformation, and emerging technologies to the game, guaranteeing even more impactful and collaborative services. Congratulations to both organizations for proving that the path to groundbreaking innovation isn’t just open - it’s collaborative. Read ECO's full article at https://lnkd.in/dRN_6FfD #Innovation #Colaboration #Investment

📆 2025 is here, bringing a fresh year filled with opportunities to explore thousands of innovative ideas. ✍️ Grab your agenda and mark your calendar for these must-attend innovation events in Spain. #Events #PR #Communication

How many connections can an idea spark? 💡 With €10,000 on the table, 351 Portuguese Startup Association and Critical Software are making it happen through the Portugal Community Fund. This initiative is empowering local communities across Portugal to organize events, conduct research, and promote inclusion, all while strengthening the national entrepreneurial ecosystem. Congratulations on fostering a more connected, innovative, and inclusive future for entrepreneurs everywhere! 🚀 #Entrepreneurship #Startups #Portugal

Success in PR isn’t determined by the changing calendar - but by the strength of the team behind it. In an industry where collaboration is key, every successful campaign or story is the result of a team working in harmony. It’s about having the right people anticipating needs, adapting to challenges, and bringing innovative ideas. Mariana Branco believes that fostering a culture where team members feel valued and empowered creates an environment where creativity thrives, and success follows. Leadership plays a crucial role, not just in guiding, but in enabling teams to shine. This year, focus on strengthening your team. After all, in PR, the people behind the scenes make all the difference. Read the full article 👇 #PR #Communication #Team #Leadership

🚗 Passing the driving test on the first attempt is a major challenge. Mettis AI takes the experience to the next level with artificial intelligence and adaptive learning. Explore the five key benefits this innovative solution brings to the road to safer and more efficient driving at https://lnkd.in/dW3uPUqb #PR #AI #Driving #AdaptiveLearning

Last Friday, we celebrated The Square's very own version of New Year. ⭐️ We are incredibly happy and grateful to our team and partners, some of whom have been with us since the very beginning. Thanks to their trust and collaboration, we’ve grown every year since day one, and this year, we returned to double-digit growth in both markets: Portugal and Spain 🇵🇹 🇪🇸. This progress fills us with pride as it reflects in the team’s development and rapid career advancements. At the same time, it heightens our responsibilities to our partners and clients, who continue to trust our services and rely on The Square as their communications partner. Their feedback has been our guiding light, and we are honored to have achieved a 9.3/10 Net Promoter Score last year. Merging the best of Portuguese and Spanish cultures, the day was a vibrant mix of setting ambitious goals for the months ahead and engaging in team-building activities that strengthened our bonds. These moments inspired us to reimagine the future of communication together. Here’s to making 2025 extraordinary! 🚀 #Restart #NewYear #Communication #PR #PRRestart #NewYear

🚀 Can Europe lead global tech innovation? Filipa Pinto de Carvalho from RedBridge Lisbon, Here Partners and AGPC, and Marcia Pereira from Bandora highlight the region’s strengths: world-class talent, thriving startups, and hubs in health, greentech, and gaming.  However, challenges remain. Diogo Teixeira from Beta-i • collaborative innovation calls for a cultural shift in risk-taking, while Thijs Povel at Dealflow.eu, and Gil Azevedo at Unicorn Factory Lisboa emphasize the need for more venture capital and unified markets.  As Miguel Ricardo from SITIO.pt notes, Europe’s research and sustainability leadership give it an edge—but unlocking its full potential demands collaboration, talent retention, and streamlined regulations.  Europe has the tools. Let’s connect to build the future of innovation together? Read the full article at https://lnkd.in/dz55RYdh #Innovation #Tech #Portugal #Startup #Scaleup

The communication landscape is set to evolve further in 2025, building on the transformative trends of 2024, such as the rise of AI, shifts in media consumption, and the growing diversity of formats. Brands will need to embrace transmedia strategies, blending channels like video, influencer collaborations, and internal communications to deliver cohesive and impactful messaging. Key areas like sustainability, ethics, and personalization will also take center stage. As audiences demand more accountability, transparency, and tailored content, brands must communicate thoughtfully and strategically. Rosa María Madero Ruz, Laura Gonzalez de Artaza, Mariola Montoya and Alba González Aranda from our team have highlighted the upcoming topics for 2025 for those who wish to lead and inspire in this dynamic era. Check it out. #Communication #PR #Digital #Media #Trends

🎧 Last Friday, The Square was at Expresso Podfest by Toyota Motor Corporation - an incredible event celebrating the success of Expresso Podcasts, which reached an impressive milestone of over 15 million downloads in 2024. The event was not just a celebration but also a forward-looking moment to explore what’s ahead for 2025. Our favorite podcasts remain at the heart of our storytelling, featuring standout episodes that delve into topics such as Europe's military strategies, reflections on global democracy, and the latest in innovation. We also had the privilege of an exclusive preview of exciting new podcasts launching soon, further cementing Expresso’s commitment to delivering top-quality content while embracing innovation to connect with audiences in fresh, engaging ways. Here’s to an even more remarkable 2025 in the world of podcasts! #PodfestByToyota #ExpressoPodcasts #Innovation #Storytelling #Communication #PR

Age is just a number! At KLx, technology knows no boundaries - whether you're 20 or 60, everyone can keep pace with digital advances. Learning transcends age; it's about how we choose to live, evolve, and embrace curiosity to discover, understand, and create. Continuous training is key, empowering us to adapt to ever-changing realities while keeping our passion alive. More than mastering a trending tool or language, a true tech spirit thrives on resilience, adaptability, and an eagerness to grow. Discover more at https://lnkd.in/dkqk2NMb #Tech #Training #Learning #Programming