Você enfrentou contratempos nas comunicações corporativas. Como você pode transformá-los em oportunidades de crescimento?

Chris, you are right, and this was a great perspective from you. I also think that failure is embracing calculated risk taking. I remember when I was in Korea working with GM Daewoo and I wanted to set up a social digital team. They were so worried about failing it inhibited strategy and creativity. I told them that “failure is not trying something new,” and assured them that I would be in lock step supporting this new endeavor. I told them that we would fail and we would make mistakes but what was important is learning from them. I am proud to say that this team is award winning today, recognized as one of the industry’s best social digital teams. Like you said, failure is progress.

Whether it's a failed product launch or an unexpected crisis that affects reputation, corporate communications professionals will face a setback in their career. Cliche as it is, every mistake is a learning opportunity to grow from, and failure usually comes from lack of preparation. Did you thoroughly research the market for a new product. Do you have the right relationships in place with media and influencers? Did you review and update your crisis plan? Questions like this are obvious in hindsight but often overlooked in the frenetic pace of communications. While sometimes humbling, "post-mortem" analysis after a failure is one of the most important ways to grow as a professional.

Setbacks in corporate communications can be a great chance to grow. First, embrace the failure and learn from it. Listen to feedback to understand what went wrong, and adapt quickly to fix it. If you don't jump in the sea, you won't learn how to swim. Therefore, TRY, TRY AGAIN! Collaborating with your team helps solve issues, and each challenge builds your resilience. Finally, take time to reflect so you can keep improving. These steps turn setbacks into growth opportunities.

When a communication plan falls short, it can be difficult to accept. However, failure is an integral part of the communication and marketing process (with the caveat that you aren't doing great harm to the brand) Failure provides an opportunity to analyze what went wrong and why. Gather feedback and conduct a team debrief. This reflection can uncover gaps in your understanding of the target audience or weaknesses in your messaging strategy. It's key to fail fast and iterate even faster. This build resilience for you and your key stakeholders. By taking these steps, you can transform setbacks into valuable insights, paving the way for innovation and improvement in your communication tactics and campaigns.

You have to get used to failing. As communicators, we're failing more than we're succeeding. That doesn't mean our campaigns fail, it simply means we're provided opportunities to adjust our initiatives to achieve maximum success. I learned a long time ago - no plan survives initial contact. We're not fortune tellers, we're strategic communicators. We craft plans and expect to have to adjust as we move forward. Embracing the idea that we're going to see things that aren't working, and looking at those as opportunities to hone your plan, is what makes a communicator successful. Nobody gets everything right and the best practitioners expect to get it wrong, but they're ready to make the necessary adjustments.

Setbacks in corporate communications can be valuable learning experiences. Use them to assess what went wrong and identify areas for improvement. By analyzing feedback and data, you can adjust strategies to be more effective in the future. These challenges offer an opportunity to build resilience, enhance problem-solving skills, and innovate your communication approaches. Addressing setbacks openly can also help build trust with stakeholders, showing that you're committed to transparency and continuous improvement. Ultimately, turning setbacks into growth moments strengthens your ability to navigate future challenges more confidently.

Failure can humanize your brand. Failing to communication is alike loosing super power. When you fail, make it right if you can. But when you can’t, acknowledge the human aspects of disappointment and talk openly about how you will do better going forward. Live your values to regain the right & correct pitching of the failure.

Whenever we encounter failures, the best way to reflect is by embracing them & accepting what went wrong instead of reacting or being in denial. Failures always help in the journey of growth if we take out the learnings to optimize our goals.

Quando algo sai do controle, transforme o erro em uma oportunidade de aprender e refinar estratégias. Reavaliar o contexto, ajustar o tom e ser transparente com os stakeholders são passos necessários para reconquistar a confiança. Cada desafio pode revelar novas perspectivas, e ao focar em soluções, conseguimos contornar a situação.

Failure is harsh word for "progress." If you and your team are learning and improving, and making sure you are listening to different perspectives as you formulate strategies for how comms can support the business, then you are progressing. But guess what... things will go wrong. You can try to use your experience and the POVs of others to help look around corners, but you can't predict the future in the "earned" world and you can only control what you can control. So absolutely embrace "failure as progress," adapt as you go, learn to be resilient and get better for the next time. There are no steps backward if you learn from the experience. And every step forward is progress that puts you closer to your goals.

Communication setbacks are inevitable. It's important to listen to feedback, including your own, and actively engage with your audience to identify and address core issues that can be obvious with time and the right context.

Resilience sets great communicators apart. Whether overcoming objections when a story pitch gets rejected or navigating tough feedback from an executive, resilience is crucial. When the perfect message doesn’t land, listening becomes your superpower - it helps uncover the concerns and adapt effectively. Data also strengthens resilience, making your case more compelling and often transforming a "no" into a reconsidered "yes." Sometimes, it’s about finding a new way - another story angle, different timing, or a unique format. The ability to adapt and keep pushing forward is what makes all the difference.

Henry Ford once said, "Anyone who stops learning is old, whether at twenty or eighty. Anyone who keeps learning stays young." Communications changes so rapidly that we have to continue to find ways to learn, both proactively and from the programs (and failures) we endure along the way. Simply put, success isn't about what you know, but about your willingness to keep learning. The most successful people are lifelong learners, always curious and open to new ideas. Failures provide a perfect way for us to learn in real time, and from real-life examples. That ability to look in the mirror, analyze the situation, and use that to improve your skills and expertise is what drives success.