Como você desenvolve uma marca pessoal e mostra sua proposta de valor para potenciais empregadores ou clientes?

Identifying your target audience requires embracing your target audience's perspective of empathy and connection to understand them on a deeper level. Empathizing with their needs, challenges, goals, and preferences helps you establish a genuine connection and build trust. Take the time to listen, engage, and immerse yourself in their world. What are their dreams, fears, and aspirations? What keeps them up at night? When you learn about people’s experiences and emotions, you can gain profound insights into how you can genuinely support and add value to their lives. Consider their preferred communication styles: social media platforms, industry-specific forums, networking events, or conferences, and adapt your approach.

Identify the employers or clients you want to attract. Consider their needs, challenges, and preferences. Tailoring your personal brand to resonate with your target audience will increase your chances of success. Make a list of companies, follow specific hashtags to identify the companies that post content about it and follow thought leaders you'd like to work for.

When targeting a future employer/industry, it helps first identifying the core values that are meaningful to you. Use your core values to guide your decision whether you really want to work for this industry/company or not. Aligning values with your ideal job creates a fulfilling work experience. Do your research on company values and ensure they are aligned with yours for career success. Once you have targeted these companies, then you can go deep in trying to understand theirs needs, challenges, goals and aspirations.

Here's the structure for crafting your value proposition as an employee: -Start with a headline: Grab attention and summarize your unique value. Identify your target audience's problem: Understand their challenges and needs. -Highlight your unique skills and qualifications: Showcase what sets you apart. -Quantify your achievements: Provide measurable results of past accomplishments. -Express your value: Communicate the benefits and outcomes you offer. -End with a call to action: Prompt potential employers to take the next step. Using this structure, you can easily craft a compelling value proposition that showcases your strengths and attracts potential employers.

Clearly articulate the value you offer to potential employers or clients. Think about the problems you can solve, the benefits you provide, and the outcomes you can deliver. Communicate your value proposition in a concise and compelling manner. Crafting a clear and compelling value proposition as an employee can greatly enhance your chances of attracting potential employers.

Having a value proposition is all good and well but just be prepared to back up your statement. For example, if in your LinkedIn Headline you assert you improve the company's bottom line by creating "firsts," be prepared to talk about the programs, services, or products you've initiated. Practice delivering stories of such successes with confidence and comfortableness. This is what your value proposition is all about.

While being consistent across channels, consider how your audience varies per platform and the voice of the platform itself. Don't forget the research you did in the prior step around the needs and interests of your audience. Take it a step further to see what conversations they are having on each platform you choose and adjust your materials slightly to align with the platform. For instance, on LinkedIn your audience may be having conversations around the profession or industry, while on Instagram you are sharing pictures from business and personal travels. Make sure there is a common thread and that your strengths are clear on both, and paticipate on each platform in line with what is common there to have better results.

Being consistent across channels and platforms is indeed crucial. I frequently come across executive resumes or board bios that differ in their positioning quite a bit from the communicated message on LinkedIn. That can really throw-off your target audience and particularly recruiters.

Building your online presence can benefit your personal brand by increasing your reach, showcasing your expertise, and attracting opportunities. You can do any or all of the below, so find what works for you! - Establish a Professional Website - Optimize Your LinkedIn Profile - Blog or contribute to industry publications - Create professional profiles on LinkedIn, Instagram, etc. Share industry news, participate in discussions, and connect with influencers in your field. - Seek opportunities to collaborate with others in your industry. - Engage in online communities and groups related to your industry. - Take courses and display your certifications on your LinkedIn profile to showcase your commitment to growth and expertise.

To job seekers, building their personal brand seems alien. They are not content creators (well most of them aren't), but sharing valuable information with their audience marks them as givers, teachers, mentors, etc. You don't have to share two posts, articles, or videos a week if it's not your thing; but share valuable information and provide intelligent comments on said information.

This is what one of my clients is doing. He's attending conferences and networking with people in his desired industry, renewable energy. He's also building his online presence by sharing and commenting on what others write. It's not one or the other; it's building your online and offline presence.

Don't forget to regularly audit your output, depending on how often you share content. This could be weekly, monthly or quarterly. You can use the stats provided on social media platforms to assess your best-performing content and make note of patterns where there are any. Use both qualitative and quantitative data to inform your next moves. i.e. have you made meaningful connections from your content? does this correlate with high engagement rates? Over time, spotting these patterns and understanding what your audience is looking for will become easier.

The personal brand could be the perception of others. Create a survey monkey or google docs survey questions. Make a list of 20 +people to survey with mixed personalities. Reach out and ask by surveying people junior to you, senior, colleagues, family, and people you don't need or are fond of. I use the approach to ask what should I start, stop, and continue questions and add adjectives for my SWOT. What are my strength, weakness, opportunity, and threat? You will be surprised by what comes out of it. Then check what keeps up showing consistently Check adjectives Work on those blind sides. Feedback is a gift for personal branding. Top 4 golden rules for personal branding, I have used. 👇 https://youtu.be/xV6Tq3MYXp0