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"Closing the Loop on Social Leads"

A key part of business interaction is building and engaging with audiences over social networks. Activate a solid social strategy with this White Paper from HootSuite.

Brands need social media to effectively engage with their customer base. As a result, a key part of business interaction is building and engaging with these audiences over established social networks. The Closing the Loop on Social Leads White Paper is designed to help you tap into the vast number of social media leads awaiting you and your business. By the time you're through, you'll better understand the tactics you should use, the metrics you should measure, and how to tie each of these to top line organizational goals in order to close the loop.

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