Behind the Numbers: an EMARKETER Podcast

eMarketer
  • 4.6 (121)
  • MARKETING
  • UPDATED DAILY
Behind the Numbers: an EMARKETER Podcast

EMARKETER’s Behind the Numbers daily podcast helps marketers, retailers, and advertisers better understand the ever-changing world of digital media. Our analysts discuss a wide variety of thought-provoking topics, from AI’s impact on everything, to the shapeshifting universe of social media, to consumers’ shopping habits, and much more. Tune in to new episodes published Monday through Friday wherever you listen to podcasts.

  1. 13 HR. AGO

    The Weekly Listen: Why Folks Think Meta’s Orion Smart Glasses Are the Future of Computing, Amazon Gets Into Live News, and More | Oct 4, 2024

    On today's podcast episode, we discuss why a surprising amount of people think Meta's Orion smart glasses are the future of computing, whether people will turn to Amazon for live news, what's happening to the middle of the market, why screensaver ads can have a significant impact, who was the richest American in history, and more. Tune in to the discussion with host Marcus Johnson, director of reports editing Rahul Chadha, and analysts Bill Fisher and Max Willens.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us:[email protected] For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]  For a transcript of this episode click here:  https://www.emarketer.com/content/   © 2024 EMARKETER TikTok for Business is a global platform designed to give brands and marketers the solutions to be creative storytellers and meaningfully engage with the TikTok community. With solutions that can deliver seamlessly across every marketing touchpoint, TikTok for Business offers brands an opportunity for rich storytelling through a portfolio of full-screen video formats that appear natively within the user experience. Visit tiktok.com/business for more information.

    36 min

  2. 1 DAY AGO

    The Daily: What Could Happen Now That California Just Vetoed a Huge AI Safety Law and What’s Next for OpenAI? | Oct 3, 2024

    On today’s podcast episode, we discuss the impact of California not signing a controversial AI bill into law, what to watch for next in terms of state or federal AI rules, and how OpenAI is evolving after some high profile departures and a pivot towards a for-profit business model. Join host Marcus Johnson, along with analysts Jacob Bourne and Grace Harmon, for the conversation.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us:[email protected] For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]  For a transcript of this episode click here:      © 2024 EMARKETER   TikTok for Business is a global platform designed to give brands and marketers the solutions to be creative storytellers and meaningfully engage with the TikTok community. With solutions that can deliver seamlessly across every marketing touchpoint, TikTok for Business offers brands an opportunity for rich storytelling through a portfolio of full-screen video formats that appear natively within the user experience. Visit tiktok.com/business for more information.

    22 min

  3. 2 DAYS AGO

    Reimagining Retail: How Retailers Are Using GenAI and When They Should Absolutely Not Use It | Oct 2, 2024

    On today's podcast episode, we discuss the implementation challenges of GenAI, how smaller retailers should be playing with it, and when you should not use GenAI. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Blake Droesch and Carina Perkins.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us:[email protected] For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-reimagining-retail-how-retailers-using-genai-they-should-absolutely-not-use   © 2024 EMARKETER TikTok for Business is a global platform designed to give brands and marketers the solutions to be creative storytellers and meaningfully engage with the TikTok community. With solutions that can deliver seamlessly across every marketing touchpoint, TikTok for Business offers brands an opportunity for rich storytelling through a portfolio of full-screen video formats that appear natively within the user experience. Visit tiktok.com/business for more information.

    22 min

  4. 3 DAYS AGO

    The Daily: How News Consumption Habits Are Changing—Will WhatsApp Emerge As a Hub, How Many People Use TikTok for News, and More | Oct 1, 2024

    On today’s podcast episode, we discuss if folks will start consuming news on WhatsApp, how people get their news on digital channels, and some interesting generational gaps that exist regarding social media news consumption. Join host Marcus Johnson, along with director of reports editing Rahul Chadha and vice president of media, content, and strategy Henry Powderly for the conversation.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us:[email protected] For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-daily-how-news-consumption-habits-changing-whatsapp-emerge-how-many-use-tiktok-news   © 2024 EMARKETER   TikTok for Business is a global platform designed to give brands and marketers the solutions to be creative storytellers and meaningfully engage with the TikTok community. With solutions that can deliver seamlessly across every marketing touchpoint, TikTok for Business offers brands an opportunity for rich storytelling through a portfolio of full-screen video formats that appear natively within the user experience. Visit tiktok.com/business for more information.

    21 min

  5. 4 DAYS AGO

    Around the World: What Ads Have Been Banned in Different Countries and How Much Do Advertising Bans Work? | Sep 30, 2024

    On today’s podcast episode, host Bill Fisher, forecasting writer Ethan Cramer-Flood, and analysts Matteo Ceurvels and Man-Chung Cheung discuss why there are so many different types of advertising bans in different countries, if they work, and the economic costs.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us:[email protected] For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-around-world-what-ads-have-been-banned-different-countries-how-much-do-advertising-bans-work   © 2024 EMARKETER

    30 min

  6. SEP 27

    The Weekly Listen: Brand Logos You Can Feel, Can Amazon’s New “Shark-Tank”-Style Show Catch On, and More | Sep 27, 2024

    On today's podcast episode, we discuss how haptic logos could change the game, if retailer game shows might catch on, whether J. Crew's print catalog reboot is a good idea, Peloton's next move, what folks are actually doing when "working" from home, and more. Tune in to the discussion with host Marcus Johnson, our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Sarah Marzano.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us:[email protected] For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]  For a transcript of this episode click here:  https://www.emarketer.com/content/   © 2024 EMARKETER

    39 min

  7. SEP 26

    The Daily: AI Models That Can “Reason”, The Push to Invent a New AI Device, and The Possibility of “Safe SuperIntelligence” | Sep 26, 2024

    On today’s podcast episode, we discuss what to make of former Apple Chief Design Officer Jony Ive working on a new AI device, what an AI model with “reasoning abilities” can actually do, and whether Ilya Sutskever’s new AI startup can create safe superintelligence. Join host Marcus Johnson, along with analysts Jacob Bourne and Grace Harmon, for the conversation.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us:[email protected] For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]  For a transcript of this episode click here:  https://www.emarketer.com/content/   © 2024 EMARKETER

    25 min

  8. SEP 25

    Reimagining Retail: The Unofficial Most Interesting Retailers List (September) | Sep 25, 2024

    On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of September. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Arielle Feger and Sara Lebow will defend their list against analysts Zak Stambor and Rachel Wolff, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us:[email protected] For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected]  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-reimagining-retail-unofficial-most-interesting-retailers-list-september   © 2024 EMARKETER

    28 min
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4.6
out of 5
121 Ratings

About

EMARKETER’s Behind the Numbers daily podcast helps marketers, retailers, and advertisers better understand the ever-changing world of digital media. Our analysts discuss a wide variety of thought-provoking topics, from AI’s impact on everything, to the shapeshifting universe of social media, to consumers’ shopping habits, and much more. Tune in to new episodes published Monday through Friday wherever you listen to podcasts.

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