The Smart Communications Podcast

Big Duck
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The Smart Communications Podcast

The Smart Communications Podcast helps busy nonprofit leaders build their communications skills and develop their organization’s voice. Every episode shares insights and practical tips to help you leverage strategic communications to advance your nonprofit’s mission.

  1. 6 DAYS AGO

    Episode 177: How can you engage your community with campaigns?

    Farra Trompeter, co-director, talks with Nicholas Bruneau, communications consultant and author of Engage with Impact. Together, they explore how nonprofits can use the AGILE framework to create effective campaigns, deepen community engagement, and drive real-world change. They share actionable tips for nonprofits to foster collaboration, and turn social media followers into active partners.

    20 min

  2. 11/12/2024

    Episode 176: How do you plan and communicate about leaving an organization?

    Is succession and continuity planning a standard practice in your organization? Farra Trompeter, co-director, joins Sarah Durham, founder of Big Duck, to explore why it’s smart for executive directors and senior leaders to plan their eventual departures. They discuss the key factors that influence decisions to leave, strategies for communicating exit plans effectively, and how to approach thoughtful, phased succession planning that ensures organizational stability.

    23 min

  3. 26/11/2024

    Episode 175: Should the media be an audience for your brand?

    Media coverage can expand a nonprofit’s reach, but with limited resources, it can be hard to know where to invest. In this conversation, Ally Dommu, director of service development, and Michelle Behar, senior strategist, explore practical tips for nonprofits to evaluate if media outreach is worth the investment and share strategies on building relationships with journalists, measuring impact, and more.

    22 min

  4. 13/11/2024

    Episode 174: How can nonprofit leaders build strong organizations?

    Farra Trompeter, co-director, is joined by David Rhode to discuss his book, Passion Isn't Enough: A Practical Guide for Nonprofit Leaders. They explore strategies and actionable steps that executive directors, CEOs, senior staff, and board members can take to strengthen and grow their organizations.

    16 min

  5. 30/10/2024

    Episode 173: How can you use AI for strategic communications?

    How is artificial intelligence reshaping the nonprofit landscape? Alexandra M. Merceron, executive vice president at RUBENSTEIN, joins Farra Trompeter, co-director, to explore the impact of artificial intelligence on nonprofits. They discuss emerging themes, risks, ethical concerns, how to navigate AI’s challenges, available safeguards, and three key implications AI has on nonprofit communications.

    22 min

  6. 16/10/2024

    Episode 172: What is the role of fundraisers in creating social change?

    What lessons do fundraisers need to learn and unlearn? Farra Trompeter, co-director, is joined by Mari Eva Mendes, chief development officer at LEAP and founder and principal of MEM Consulting, to discuss the role of fundraisers and the need to challenge problematic practices. They also explore how to partner with donors to honor their investments and ensure that their resources are contributing to systemic change.

    20 min

  7. 02/10/2024

    Episode 171: How can you start treating donors as partners?

    Fundraising can involve communicating to people with wealth or power with uneven dynamics. Farra Trompeter, co-director, is joined by Emily Bishop Runeari, founder of EBR Consulting, about how to shift conversations with donors to a more partnership-oriented approach, and ways you can educate groups of prospects and donors.

    15 min

  8. 19/09/2024

    Episode 170: How can you conduct marketing and fundraising ethically?

    Doing fundraising and communications work more mindfully requires us to move at a slower pace, ask multiple people for feedback, and truly listen to what's being shared. Farra Trompeter, Co-Director, is joined by Karen Lundgard, Interim Chief Executive Officer for Girl Scouts of Greater New York, Lindsey Cosgrove, Chief of Staff at Greenwich House, and Sasha Prado, CFRE, Senior Manager of Major Gifts at Robin Hood, to chat about their work with Girl Scouts of Greater New York's Troop 6000. They share tools and processes to address problematic language and images in marketing and fundraising contexts.

    34 min
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The Smart Communications Podcast helps busy nonprofit leaders build their communications skills and develop their organization’s voice. Every episode shares insights and practical tips to help you leverage strategic communications to advance your nonprofit’s mission.

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