Focus On Brand

Focus Lab
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Focus On Brand

A podcast from the teams at Focus Lab and Odi, global B2B brand agencies building brands that lead and inspire. focuslab.agency | odibrand.agency

  1. The Debrief: An Open-Minded Rebrand with MessageGears

    03/12/2024

    The Debrief: An Open-Minded Rebrand with MessageGears

    In our latest episode of The Debrief, we're sitting down with MessageGears VP of Marketing, Will Devlin. After 10 years with the same logo, the MessageGears team's rebrand mantra was "anywhere but here" — and their rebrand project benefited greatly from that mindset. Will and Bill touch on so many important topics such as: The inflection point for the MessageGears rebrand The challenge of the unknown when entering a brand project The benefits of setting expectations when committing to something new The importance of a strong strategy in a rebrand And so much more! You won't want to miss this episode. Will and his team were a highlight of our year and being able to debrief with him was the cherry on top! P.S. Don't forget to like + subscribe. --- Episode Resources: MessageGears / Focus Lab Case Study Sydney Sloan/Salesloft Debrief Episode More info on Conquer Your Rebrand --- Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves. --- FOLLOW US: ►Podcast: https://anchor.fm/focuslab ►Instagram: @focuslabllc ►LinkedIn: / focus-lab-llc ►Dribbble: https://dribbble.com/focuslab ►Web: https://focuslab.agency Looking for a brand agency? We would love to hear from you. Email us: [email protected]

    37 min
  2. The Debrief: A Data-Driven Rebrand with Cadmium

    05/11/2024

    The Debrief: A Data-Driven Rebrand with Cadmium

    In our latest episode of The Debrief, we're sitting down with Cadmium's marketing director, Jessie Reyes—and she brings as much data as she does passion to this conversation. Jessie and Bill touch on so many important topics such as: 👉 The lead-driven reasoning behind Cadmiums rebrand 👉 The benefits of working with an "A" Team agency 👉 The importance of leadership championing a rebrand 👉 How brand architecture played a role in the rebrand ROI 👉 And so much more! For all of our marketing subscribers, this is a can't miss episode. Jessie shoots it straight and gives invaluable advice for anyone entering into their own rebrand project. --- Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves. --- FOLLOW US: ►Podcast: https://anchor.fm/focuslab ►Instagram: @focuslabllc ►LinkedIn: https://www.linkedin.com/company/focus-lab-llc ►Dribbble: https://dribbble.com/focuslab ►Web: https://focuslab.agency Looking for a brand agency? We would love to hear from you. Email us: [email protected]

    42 min
  3. The Debrief: Digging into Irwin's Brand Refresh

    01/10/2024

    The Debrief: Digging into Irwin's Brand Refresh

    In this episode of The Debrief, we're sitting down with Irwin's VP of Marketing, Melissa Homère, and digging into their team's experience working alongside Focus Lab to level up their existing brand. Irwin had an innovative product and a respected brand, but recognized that they were in need of a refresh to get organized, strategic, and elevated. In our conversation, we touch on everything from: 👉 Verbalizing the importance of a rebrand to the larger team 👉 The importance of strategy in their rebrand effort 👉 Quantifying the ROI of the rebrand after just a few months And so much more! Additional Resources: Focus Lab > Irwin Case Study Irwin Article: Boldly Forward, Introducing Our New Brand Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves. --- FOLLOW US: ►Podcast: https://anchor.fm/focuslab ►Instagram: @focuslabllc ►LinkedIn: https://www.linkedin.com/company/focus-lab-llc ►Dribbble: https://dribbble.com/focuslab ►Web: https://focuslab.agency Looking for a brand agency? We would love to hear from you. Email us: [email protected]

    29 min
  4. The Debrief: Brand Architecture + Zapier Acquisition with NoCodeOps

    10/09/2024

    The Debrief: Brand Architecture + Zapier Acquisition with NoCodeOps

    In this episode of The Debrief, we are sitting down with our pal Philip Lakin, former CEO and co-founder of NoCodeOps. What do we mean by former, you ask? Well, a few weeks back our friends at NoCodeOps were acquired by "their favorite player in the space" — Zapier. Focus Lab CEO, Bill Kenney, sits down with Phil to relive their rebrand experience with us from two years ago and discuss how the brand has helped get them to where they are today. They touch on topics such as: 👉 The strategy behind making tough brand architecture decisions 👉 The success behind a community-based approach as a SaaS company 👉 How the brand investment helped with the Zapier acquisition And so much more! --- NoCodeOps / Zapier Acquisition Press Release: https://www.nocodeops.com/zapier NoCodeOps Case Study: https://focuslab.agency/work/nocodeops

    39 min

  5. 20/08/2024

    In Conversation: Category Design, Brand Narratives, and Beyond with John Rougeux

    Join us in our latest episode of In Conversation as we chat with John Rougeux — founder of Flag & Frontier, a company that specializes in narrative design and execution. In this episode, John and host Bill Kenney break down various category design strategies, discuss how to find c-suite alignment without taking away autonomy from the larger team, dig into what the right mindset is to have when approaching a big brand change, and so much more. Whether you're a business owner, marketer, or creative we think you'll find some valuable insights from John! --- Learn more about Flag & Frontier: 👉 https://www.flagandfrontier.com/ Subscribe to John's newsletter, The Narrative Field Guide: 👉 https://www.narrativefieldguide.com/subscribe

    39 min
  6. In Conversation: B2B Brand Marketing with Palmer Houchins - G2's Head of Marketing

    24/07/2024

    In Conversation: B2B Brand Marketing with Palmer Houchins - G2's Head of Marketing

    Calling all B2B marketing professionals out there — our latest episode of In Conversation is not one you'll want to skip. Today we're sitting down with Palmer Houchins, currently Head of Marketing at G2 (maybe you'v heard of it). In our latest episode, Palmer and Bill dive into Palmer's early days at MailChimp, the tricky science of measuring brand ROI, the future of B2B marketing, and so much more! A huge thank you to Palmer for joining us on the podcast and for sharing so many nuggets of wisdom. Resources: 2030 B2B Trends Report from the LinkedIn B2B Institute Exit Five B2B Marketing Community Palmer's LinkedIn Post on B2B Branding

    39 min
  7. The Debrief: PolyAI

    09/07/2024

    The Debrief: PolyAI

    As an AI company who was building their premium product well before the big AI boom, PolyAI recognized that their previous brand did not represent the level of power and maturity they had achieved — it was time to level up. It was a pleasure to have Kylie Whitehead, Senior Director of Marketing and Brand at PolyAI, sit down with Focus Lab CEO Bill Kenney to reflect on their rebrand project with our team. Tune is as they discuss PolyAI's choice to reposition their company prior to finding a rebrand partner, the major benefits of transparency in a rebrand project, the importance of getting your C-suite on board, and so much more. Click here to view more of our work with PolyAI.

    47 min
  8. The Debrief: Illoominus

    26/06/2024

    The Debrief: Illoominus

    Rewind to 2022 when we were still gearing up for Odi, our sister agency purpose-built for startups. In order to drum up some excitement, we ran a giveaway — a free brand project for one lucky (soon-to-be) client. The winner of that giveaway was no other than Noelle London, founder and CEO of Illoominus, a company focused on simplifying HR tech stacks in order to transform organizations into people-first workplaces. Tune in to our latest episode as Noelle and Bill sit down to discuss how it felt to be the first ever Odi project, how the B2B landscape is becoming more humanized, and Noelle's approach to making brand decisions that would grow with her business goals. View the full Illoominus case study Learn more about what Noelle + team are doing at Illoominus

    44 min
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About

A podcast from the teams at Focus Lab and Odi, global B2B brand agencies building brands that lead and inspire. focuslab.agency | odibrand.agency

Information

  • Creator
    Focus Lab
  • Years Active
    2021 - 2024
  • Episodes
    95
  • Rating
    Clean
  • Copyright
    © Focus Lab
  • Show Website
    Focus On Brand

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