Frugalpreneur: Building a Business on a Bootstrapped Budget

Sarah St John
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Frugalpreneur: Building a Business on a Bootstrapped Budget

Welcome to the ultimate podcast for exploring *how to make money online*, *build a business on a budget*, and *leverage the best tools and resources* available in the digital marketplace! This show is your guide to understanding a variety of *online income streams*, including *affiliate marketing*, *eCommerce*, *freelancing*, *digital products*, and *passive income generation*. If you’re looking to start a side hustle, grow an entrepreneurial idea, or learn *proven strategies to boost your revenue*, you’re in the right place. Each episode, we’ll dive into powerful *money-making techniques* that can help you *build an online business* from scratch or enhance an existing one. I share the *top digital tools and software* I use and recommend to help you save time, boost productivity, and achieve your business goals on a budget. We’ll cover everything from *email marketing platforms* and *content creation software* to *SEO tools*, *website builders*, and *social media management apps*. Whether you’re focused on *growing your audience*, *increasing conversions*, or creating *engaging content*, these recommendations are selected to support you at every stage of your business journey. We don’t just talk tools; I’ll also feature inspiring *entrepreneur interviews* with experts and successful founders who have scaled their businesses online. Through their insights, you’ll hear firsthand about the challenges they’ve overcome, the growth strategies they’ve implemented, and their best advice on achieving *business success in the digital world*. Expect deep dives into *real-world business tactics*, *scaling strategies*, and *creative ways to drive revenue*. These conversations offer invaluable perspectives on what it takes to thrive as an entrepreneur, especially when working with limited resources. In addition to practical tips, I’ll answer listener questions about *building an online brand*, *choosing the right tools for your business*, *maximizing income streams*, and more. Your feedback shapes each episode, making this podcast a collaborative space where we learn and grow together. So, whether you’re interested in making your first dollar online or scaling a profitable online business, join us each week for strategies, tips, and tools to help you succeed and turn your digital business dreams into a reality!

  1. Use the Free Version of Software and Apps When Bootstrapping Your Business (with Elise Enriquez)

    4 DAYS AGO

    Use the Free Version of Software and Apps When Bootstrapping Your Business (with Elise Enriquez)

    This episode of the Frugalpreneur podcast features insights from Elise, a seasoned coach who emphasizes the importance of bootstrapping in business, particularly in low-overhead industries like coaching. Elise shares his journey from a communications major to a successful productivity coach, highlighting how he creatively utilized technology and DIY methods to keep costs low while effectively managing his business. He stresses that starting with inexpensive tools can lead to significant productivity gains and encourages entrepreneurs to maximize free versions of apps before investing in more advanced options. Throughout the conversation, Elise underscores the value of understanding one's productivity style and the need to prioritize tasks efficiently, particularly during challenging times. Listeners will find actionable advice on leveraging technology and developing a strong foundation for their entrepreneurial journeys. The episode showcases Elise's transformative journey through the entrepreneurial landscape, marked by a series of strategic pivots that reflect his evolving passions and goals. Starting as a communications major and transitioning into corporate roles at Microsoft, Elise's story is one of self-discovery and embracing the entrepreneurial spirit. His experience in the corporate world, particularly in online advertising, provided him with insights into process optimization that would later inform his coaching philosophy. The shift to real estate was a significant turning point, introducing him to the coaching industry and revealing the constraints of conventional sales coaching. This exploration ultimately led him to focus on productivity coaching, where he empowers entrepreneurs to escape the hamster wheel of endless tasks and embrace meaningful productivity. Throughout the discussion, Elise articulates the critical role of technology in entrepreneurship, advocating for a practical and frugal approach to tool selection. By sharing his experiences with low-cost apps, particularly a $30 per year to-do list application, he illustrates how entrepreneurs can maintain control over their businesses without overwhelming expenses. This perspective is particularly relevant for those starting out or looking to minimize overhead costs while maximizing efficiency. Elise emphasizes the importance of starting with what one has at hand, thereby fostering a culture of creativity and resourcefulness among entrepreneurs. His approach demystifies the tech landscape, encouraging listeners to focus on functionality rather than the allure of high-priced solutions. Moreover, Elise's reflections on the emotional and psychological facets of entrepreneurship resonate deeply with many listeners. He emphasizes that entrepreneurs are human beings navigating personal and professional challenges simultaneously, highlighting the importance of prioritizing tasks during difficult times. His advice to consolidate tasks into a single, manageable system is a practical takeaway that can significantly enhance productivity and clarity. As the episode concludes, Elise introduces a productivity assessment tool, designed to help individuals identify their unique productivity styles, further illustrating his commitment to empowering entrepreneurs. This episode not only provides valuable insights and strategies for bootstrapping but also fosters a sense of community and support among entrepreneurs seeking to navigate their journeys with confidence and intention. Takeaways: Bootstrapping a business successfully often involves starting with low-cost, essential tools and apps. Investing in expertise from others can greatly benefit your business growth and efficiency. Prioritizing tasks requires clarity; gather all tasks into one organized system to be effective. Understanding your productivity personality can significantly enhance how you manage your time. Don't...

    11 min
  2. Bootstrapping a Movie Recommendation App (with Kyle Cords)

    20 DEC

    Bootstrapping a Movie Recommendation App (with Kyle Cords)

    Kyle Cords, founder of Omlist, shares his journey of creating a unique movie recommendation app designed to save users time by providing personalized suggestions based on their preferences. Transitioning from a TV writer in Hollywood, Kyle recognized the fragility of the entertainment ecosystem during the pandemic and decided to bootstrap his own business. He emphasizes the importance of thorough research and learning from both successes and failures, noting that his biggest setback was trying to build the app using a no-code solution, which ultimately led to a major restart. Despite these challenges, Kyle has successfully launched Omlist, attracting new users daily and gaining valuable insights into the app development process. He encourages aspiring entrepreneurs to maintain balance, prioritize their health, and stay committed to their vision, as every bootstrapping journey is unique yet shared among many. The journey of bootstrapping a business is fraught with challenges and triumphs, and Kyle Cords' story exemplifies this reality. As the founder of Omlist, a decentralized movie recommendation app, Cords reflects on the pivotal moment that led him to leave his successful career as a TV writer in Hollywood. The onset of the COVID-19 pandemic unveiled the vulnerabilities of the entertainment industry, prompting him to embark on a new path where he could channel his creativity into a venture that resonates with his passions. Omlist was born out of a desire to change the way movie recommendations are made, shifting away from generic averages to a more personalized approach that aligns with individual tastes. This focus on user experience is a central theme throughout his journey, emphasizing the app's unique feature that evolves user profiles through interactive engagement, ultimately leading to curated film suggestions that feel tailored to each user. Cords shares the painstaking process of building Omlist from the ground up, highlighting the significance of thorough research and strategic decision-making. He candidly discusses his initial reliance on no-code solutions, which ultimately backfired, resulting in lost time and resources. This experience served as a crucial lesson, reinforcing the idea that aspiring app creators must start with solid technical foundations to ensure scalability and functionality. Cords' approach to marketing and user acquisition is equally insightful, as he underscores the importance of establishing a distribution system early on and finding initial customers to validate the product. His narrative captures the essence of entrepreneurship as a blend of creativity, technical know-how, and strategic marketing, offering listeners a comprehensive understanding of what it takes to bootstrap a successful app in today's competitive landscape. As the episode unfolds, Cords also delves into the personal aspects of entrepreneurship, discussing the emotional resilience required to navigate the highs and lows. He emphasizes the importance of maintaining balance, urging entrepreneurs to prioritize their health and well-being amid the pressures of building a business. Cords’ perspective encourages listeners to view their entrepreneurial journey as a marathon rather than a sprint, advocating for sustainable practices that lead to long-term success. With practical tips on financial planning, research, and self-care, he equips aspiring entrepreneurs with the tools they need to forge their own paths. Ultimately, Cords’ story is both a cautionary tale and an inspirational account, reminding us that while the road to success is often winding, the pursuit of a passion can lead to profound fulfillment and achievement. Takeaways: Bootstrapping requires careful financial management; having savings before starting your business is crucial. Researching existing products and learning from others can help avoid unnecessary mistakes. Launching an...

    9 min
  3. Podcasting Meets Newsletters: A Winning Strategy for Creators

    17 NOV

    Podcasting Meets Newsletters: A Winning Strategy for Creators

    Arielle Nissenblatt, founder of the Earbuds Podcast Collective, shares her extensive experience in the podcasting and newsletter space, shedding light on the intersection of these two mediums. Starting her journey in 2017 with a podcast recommendation newsletter, Arielle initially aimed to help others discover quality content without the intention of becoming a podcaster herself. However, as her passion for podcasts grew, she evolved her platform to include her own podcasting endeavors, creating a dynamic ecosystem where her newsletter and podcasts support each other. This episode explores the strategies Arielle employs to build and maintain her audience, emphasizing the significance of capturing email addresses as a way to foster direct communication with listeners. Arielle dives into the nuts and bolts of content creation, discussing how to craft newsletters that not only promote podcast episodes but also provide unique insights and valuable takeaways for subscribers. She stresses that newsletters should not simply repeat podcast content but should serve as distinct entities that enrich the listener's experience. By incorporating listener feedback, relevant quotes, and engaging visuals, creators can create compelling narratives that resonate with their audience. This focus on quality content is crucial for building a dedicated community that actively engages with both the newsletter and the podcast. Towards the end of the episode, Arielle shares her thoughts on monetization strategies for newsletters, drawing on her own experiences with early sponsorships and innovative collaborations. She encourages creators to seek partnerships that align with their content and audience, suggesting that the value of a sponsorship can extend beyond monetary compensation. By exploring various newsletter platforms and their features, Arielle provides guidance on selecting the right tools to maximize engagement and growth. The episode concludes with actionable insights that empower podcasters and newsletter creators to enhance their strategies, build their audience, and ultimately thrive in the content landscape. Takeaways: A newsletter can effectively serve as a lead magnet for your podcast's audience. Engaging newsletters should provide unique content beyond just promoting new podcast episodes. Capturing email addresses is crucial for maintaining direct communication with podcast listeners. Quality content is essential; both your podcast and newsletter should stand on their own. Using platforms like Beehive or Substack can enhance community engagement in newsletters. Monetization opportunities exist even for small newsletters if the content aligns well with sponsors. Follow the Frugalpreneur: https://www.frugal.show/ Sponsor Frugalpreneur: https://www.frugal.show/p/sponsor-the-show/ Leave a Message for the Show https://podinbox.com/frugalpreneur Grab Your Free E-Books: https://www.ampmypod.com/freebook Join the Free Community: https://www.skool.com/ampmypod Get Your Podcast Audited: a href="https://www.ampmypod.com/audit" rel="noopener noreferrer"...

    28 min
  4. AI-Powered Podcasting: How to Streamline Your Workflow (with Nick Nahlbach)

    10 OCT

    AI-Powered Podcasting: How to Streamline Your Workflow (with Nick Nahlbach)

    Join Sarah St John and Nick Nahlbach as they dive into the transformative role of AI in the podcasting world, highlighting how tools like ChatGPT and Perplexity AI can significantly enhance content creation for podcasters. Nick shares his journey of exploring AI tools before the rise of ChatGPT, revealing how he and his partner recognized the potential for these technologies to streamline podcasting processes. They discuss the importance of combining different AI tools to maximize efficiency, as well as the critical need for podcasters to infuse their unique voice and experiences into AI-generated content. As they explore various AI platforms, including Gemini and Minvo, they emphasize that while AI can automate many tasks, the human element remains essential for creating genuine connections with audiences. Tune in for insights on leveraging AI to improve your podcasting workflow without compromising the personal touch that keeps listeners engaged. Nick Nalbach joins Sarah St. John to unpack the revolutionary impact of artificial intelligence on the podcasting world. With AI rapidly advancing, Nick shares his personal journey of integrating AI tools into his workflow, which began before the emergence of ChatGPT. He recalls the excitement of discovering various AI platforms, which helped him streamline his processes and enhance productivity. The conversation emphasizes the necessity for podcasters to embrace these innovations, particularly as AI tools like ChatGPT and Perplexity AI offer substantial value in content creation and research. Nick highlights the advantages of AI in generating script outlines, show notes, and even complete episodes, effectively reducing the time spent on mundane tasks and allowing podcasters to invest more energy in the creative aspects of their shows. Throughout the episode, Nick elaborates on how AI can complement the podcasting experience without overshadowing the human touch that is vital for audience connection. He shares strategies for effectively prompting AI tools, emphasizing that detailed instructions lead to better outputs. The discussion shifts to the importance of combining various AI platforms to create a tailored toolkit that meets individual podcasting needs. Sarah and Nick explore the implications of AI tools in the broader context of content creation, examining how these technologies can democratize access to high-quality production resources. The episode closes with Nick's insights on the future of AI in podcasting, positing that while AI will continue to evolve, the demand for genuine human connection will remain a cornerstone of successful podcasting. Takeaways: AI tools can significantly streamline podcast production, but human creativity remains essential for unique content. Combining multiple AI tools like ChatGPT and Perplexity can enhance the efficiency of content creation. Building custom GPTs for specific tasks can automate repetitive processes and save time. AI-generated podcasts can provide factual information, but emotional connection with listeners is crucial. Using detailed prompts when interacting with AI improves the quality of the generated content. The future of podcasting may involve AI, but human input will always be necessary. Companies mentioned in this episode: Appsumo Nextgenpodcaster Gemini Perplexity AI Artemo Dan Henry Buzzsprout Spotify for Podcasters Descript Minvo Opus Clip Make.com NextGen Podcaster Follow the Frugalpreneur: a href="https://www.frugal.show/" rel="noopener noreferrer"...

    52 min
  5. Surviving Survivor® and Making 6 Figures off a $9/mo Membership Program (with Liz Wilcox)

    23 SEPT

    Surviving Survivor® and Making 6 Figures off a $9/mo Membership Program (with Liz Wilcox)

    ℹ️ Introduction Welcome to another insightful episode of *Frugalpreneur* with your host, Sarah St. John. Today, we're excited to have Liz Wilcox back with us. Liz, known for her prowess in email marketing and her dramatic survival on *Survivor*, where she placed 4th, brings a unique blend of reality TV insights and business acumen. We dive into her strategic, albeit challenging, journey on *Survivor*, including her famous meltdown over an Applebee's reward, and how she's leveraged that experience to forge ahead in her entrepreneurial ventures. Discover how Liz has built a successful low-cost membership business, the significance of thoughtful pricing strategies, and the crucial role of adaptability and collaboration in both survival and business. Plus, hear Liz's invaluable tips on leveraging email marketing and sustaining a large-scale membership. Whether you're an aspiring entrepreneur or a *Survivor* fan, this episode is packed with lessons, laughs, and practical advice. Stay tuned as we explore Liz Wilcox's incredible story and strategies for turning challenges into triumphs. List 7 key themes 1. Survivor Strategy and Challenges 2. Infamous Applebee's Meltdown Incident 3. Public Reaction and Cosplay 4. Coping and Moving Forward 5. Email Marketing and Business Model 6. Membership Pricing and Strategy 7. Reflection and Personal Insights 📚 Timestamped overview 00:00 I got 4th place on Survivor. 04:54 No one voted until final fire decision. 06:23 No regrets, wished practiced more fire challenges. 11:19 Survivor lessons turned Applebee's incident into publicity. 14:31 Maria cannot win survivor challenge; puzzle crucial. 16:02 Success comes from working smarter, not harder. 19:50 Seeking smarter work solutions with a membership. 24:36 Unique approach to email marketing services startup. 26:45 Prefer podcasts, improve product, achieved 4,000 members. 30:18 Fiji trip, lost weight, sales dropped, divided attention. 33:07 Marketing is repetition; consider client work alternatives. 36:38 Seeking predictable income through $9 memberships. 41:32 Ask: Is it easy? Is it fun? 42:21 Make it easy and fun to proceed. ❇️ Key topics and bullets Comprehensive Sequence of Topics Covered in "Frugalpreneur" with Liz Wilcox 1. Introduction and Guest Background - Host & Guest: - Sarah St. John introduces herself and Liz Wilcox. - Guest Experience: - Liz's email marketing expertise. - Her background on *Survivor*. - Meeting Point: - Previous meeting at PodFest in Orlando. 2. Liz's Survivor Experience - Challenges Faced: - Physical issue with wrists popping out of sockets. - Intentional avoidance of fire-making practice. - Strategic Mistakes: - Recognizes the error in not practicing fire-making. - Would approach it differently if given another chance. - Infamous Meltdown Incident: - Emotional reaction to missing Applebee's reward. - Quick recovery and apology. - Public Perception: - Infamous meltdown leading to cosplay at Dragon Con. - Engagement on social media related to Applebee's. - Benefits from initial publicity and reaction. - Emotional Resilience: - Moving past setbacks in games and business. - Advice for overcoming losses productively. 3. Interpersonal Relations on Survivor - Helping Others: - Assisting Kenzie in a challenge. - Self-awareness of strengths and weaknesses. - Misrepresentation on TV: - Reality TV's edited portrayal versus actual relationships. - Show filming logistics and bathroom breaks (code word: "Coconut Grove"). 4. Business Insights -...

    44 min
  6. Why I Host My Podcast on Captivate.fm

    12 SEPT

    Why I Host My Podcast on Captivate.fm

    Welcome back to another episode of Frugalpreneur, where we delve into the best tools and strategies for running a business on a tight budget. In this episode, we explore Captivate FM, a podcast platform designed to streamline your workflow and help you grow and monetize your show. Whether you're a podcasting novice or a seasoned pro, Captivate FM offers features that cater to all levels of experience. Captivate FM is more than just a hosting platform; it's an all-in-one podcast management tool. From unlimited podcast creation and distribution to dynamic ad tools, Captivate FM is built with creators in mind. Discover how you can monetize your podcast through exclusive content, early access episodes, audio memberships, and even listener tips. Plus, Captivate FM's integrated guest booking feature and automatic show notes generation make podcast management a breeze. For those looking to create private or internal podcasts, Captivate FM has secure, private podcasting features included in every plan. Their powerful yet user-friendly marketing tools will help you grow your audience while saving you time and money. Don't miss out on this comprehensive breakdown of Captivate FM's features and how they can elevate your podcasting game. Tune in to learn more and check the links in the show notes for additional resources. Episode Highlights: 1. Unlimited Podcast Creation and Distribution: Manage multiple shows with ease and distribute them across various platforms without limitations. 2. Monetization Options: Explore multiple revenue streams, including exclusive content, early access, audio memberships, and listener tips. 3. Dynamic Ad Tools: Utilize industry-leading ad tools to promote your own products or sell ad space to sponsors. 4. Integrated Podcast Management: Plan episodes, research topics, manage interviews, and book guests directly through Captivate FM. 5. Private Podcasting Features: Secure and private podcasting options available with every plan. 6. Marketing Tools: Powerful yet easy-to-use tools to help you grow your audience and save time. If you're a podcaster, you know that managing a show can be a complex and time-consuming endeavor. From hosting and promoting your episodes to monetizing your content, the process can often feel overwhelming. But what if there was a platform designed to simplify all these tasks while helping you grow and monetize your podcast? Enter Captivate FM. Captivate FM is a podcast platform built with creators in mind. Whether you're managing a single show or juggling multiple podcasts, Captivate FM offers unlimited podcast creation and distribution. But it doesn't stop at the basics. This platform is all about making your podcasting experience easy, professional, and profitable. One of the standout features of Captivate FM is its flexible monetization options. You can sell exclusive content, offer early access to episodes, or create profitable audio memberships. The platform also allows listeners to tip you, providing an additional revenue stream without the commitment of memberships. If you're ready to take things to the next level, Captivate's dynamic ad tools enable you to promote your own products, services, and events, or sell ad space to sponsors. But Captivate FM is more than just a hosting platform; it's an all-in-one podcast management tool. You can plan episodes, research topics, manage interviews, and even book guests directly through the platform. The fully integrated guest booking feature saves you time and effort, and Captivate FM will even generate show notes for you. For those looking to create private or internal podcasts, Captivate FM has you covered with secure, private podcasting features included in every plan. Plus, their...

    4 min
  7. Podcast Workflows with Joe Casabona (Amp My Pod Guest Expert Call)

    9 SEPT

    Podcast Workflows with Joe Casabona (Amp My Pod Guest Expert Call)

    💡 Guest bio Joe Casabona, a software engineer by training and a natural extrovert, has found his true calling in podcasting. With a mind that operates like a computer, Joe harnessed his unique skill set to carve out a niche in the podcasting world. The pivotal moment came during the pandemic when Joe, who then had one small child and a wife working long hours as a nurse, experienced a personal crisis. In November 2020, faced with dwindling podcast production and a significant loss of income, Joe had a panic attack. Motivated by this challenging period, and now a father of three, he decided to double down on his podcasting career, recognizing its vital role in his family’s livelihood. ℹ️ Introduction Welcome back to another episode of "Frugalpreneur," where we explore the art of running a business on a bootstrapped budget! In today's episode, our host Sarah St John sits down with Joe Casabona, a seasoned podcaster and software engineer who specializes in streamlined workflows for solopreneurs. We dive deep into the nuances of guest collaboration, the challenges of ensuring cross-promotion, and the importance of extracting unique stories from podcast guests. Joe shares insights on his preference for Make over Zapier for cost-effective automation, his use of Notion for organizing podcast tasks, and the advantages of Cal.com for scheduling. We also explore Joe's editing philosophy, from preproduction to post-production, and his take on effective social media promotion. Joined by audience member Lynette, who offers her own perspectives, this episode is packed with actionable advice for podcasters looking to optimize their processes and keep their content engaging. Tune in for an enlightening conversation filled with tips, tools, and techniques that could transform your podcasting journey! 📚 Timestamped overview 00:00 Background in software, extrovert, podcast income panic attack. 06:10 Found video editor, now releasing videos efficiently. 08:05 Front loading and tools help structure and edit. 11:26 Setup, conflict, resolution: addressing marketing in journalism. 14:12 Pre-call steps: Google Doc, Notion, email reminder. 19:28 Zapier's automation costs $20/month annually, $30 monthly. 21:08 Using Notion and YouTube to grow mailing list. 25:32 Automate post-event follow-up: use Airtable only. 28:42 Recommend hiring editor; Descript eases solo podcast editing. 31:32 Family compromise: we'll get a dog. 35:11 Movies require post-production; live shows require pre-production. 37:41 Adapt content to suit the intended platform. 42:23 Encouraging guests to promote podcast cross-promotion. 46:28 Focus on unique moments, not traditional interviews. 48:25 Developers interviewed; same questions repeated; interest declined. ❇️ Key topics and bullets Sequence of Topics Covered in the Episode 1. Introductions and Guest Welcome - Introduction of Joe Casabona - Noting Joe’s distinctive hats transition from fedoras to a Castro cap 2. Joe's Background and Entry into Podcasting Workflows - Software engineering background and extroverted nature - Balancing work and family life through podcast workflows - Importance of automation and delegation 3. Automations and Delegation - Extensive use of automation tools - Delegating tasks to a virtual assistant - Personal responsibility for recording and writing intros 4. Podcast Editing and Early Experience - Initial self-editing challenges - Finding and switching editors - Current editor handles both audio and video 5. Cost of Production - Average monthly cost for editing services 6. Handling Podcast Editing and Guest Collaboration - Lynette's manual podcast editing

    51 min
  8. PR, Publicity, and Media Coverage for Entrepreneurs and Podcasters (with Mickie Kennedy)

    17 AUG

    PR, Publicity, and Media Coverage for Entrepreneurs and Podcasters (with Mickie Kennedy)

    💡 Guest bio Mickie Kennedy stumbled into the world of PR and marketing while finishing up a poetry degree 27 years ago. After realizing that waiting tables and writing poetry was not sustainable, he transitioned into PR and founded eReleases, a PR service that helps businesses get their news to the media. His background in writing and creativity has helped him succeed in the PR world, and he continues to help businesses share their stories with the world. ℹ️ Introduction Welcome to another episode of Frugalpreneur, where we uncover cost-effective strategies for entrepreneurs and small businesses to thrive. In this episode, we have the pleasure of speaking with Mickie Kennedy, the expert behind ereleases, about the power of strategic press releases. Mickie emphasizes the importance of incorporating AI into workflow to stay competitive in the job market and shares invaluable PR tactics, including the success of curated press releases and personal storytelling. He also offers an hour-long masterclass on strategic releases and highlights the cost-effectiveness of 6 to 8 press releases compared to hiring a PR firm. Get ready to learn how to harness the impact of press releases without breaking the bank in this insightful conversation with Mickie Kennedy. 📚 Timestamped overview 00:00 Journalists write varied stories with data analysis. 04:55 Launched small business-focused PR service in 1998. 08:57 Journalists find 3rd Newswire too time-consuming. 11:06 Press releases syndication for website logo display. 13:02 Earned media drives emotional response and trust. 18:21 Incorporate personal stories into press release content. 19:57 Entrepreneurs thrive on unique selling propositions. 24:49 Request 100 responses, showcase on website. 26:15 Knowing AI is crucial for future job success. 29:03 Curated content is effective for website incorporation. 32:05 Media coverage boosted pandemic restaurant support initiative. 36:00 Positive impact of product on company's profits. 39:09 Few news outlets afford lengthy, award-winning articles. 41:40 Avoid clipping services, instead monitor using Google. 44:50 Cost-effective social media promotion and special rates. ❇️ Key topics and bullets Importance of AI in Workflow and Future Job Market - Incorporating AI into workflow to stay competitive in the future job market Strategic Press Releases - The importance of strategic press releases despite the high failure rate - A free hour-long masterclass on strategic releases at ereleases.com/plan - Utilizing top 10 or 20 lists of podcasts as a PR tactic - Predictions and curated press releases involving multiple industry perspectives - The success of a PR initiative for the dining bond during the pandemic Effective PR Strategies for Podcasts - Using ereleases for moving features over their network - Avoiding copycat press release strategies - Personal storytelling as an effective PR strategy for podcasters - Highlighting unique selling propositions for startups - Conducting surveys for statistical relevance and press release recognition Crafting Compelling Press Releases - Effective distribution strategies for press releases - Utilizing use case studies and statistics to engage journalists - Tracking media coverage through Google news and web searches - Discouraging the use of clipping services and recommending efficient tracking methods Mickie Kennedy’s Journey in PR and ereleases - How Mickey Kennedy entered the PR industry - The inception and growth of ereleases - The importance of storytelling in press releases - Recommendations on press...

    47 min
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About

Welcome to the ultimate podcast for exploring *how to make money online*, *build a business on a budget*, and *leverage the best tools and resources* available in the digital marketplace! This show is your guide to understanding a variety of *online income streams*, including *affiliate marketing*, *eCommerce*, *freelancing*, *digital products*, and *passive income generation*. If you’re looking to start a side hustle, grow an entrepreneurial idea, or learn *proven strategies to boost your revenue*, you’re in the right place. Each episode, we’ll dive into powerful *money-making techniques* that can help you *build an online business* from scratch or enhance an existing one. I share the *top digital tools and software* I use and recommend to help you save time, boost productivity, and achieve your business goals on a budget. We’ll cover everything from *email marketing platforms* and *content creation software* to *SEO tools*, *website builders*, and *social media management apps*. Whether you’re focused on *growing your audience*, *increasing conversions*, or creating *engaging content*, these recommendations are selected to support you at every stage of your business journey. We don’t just talk tools; I’ll also feature inspiring *entrepreneur interviews* with experts and successful founders who have scaled their businesses online. Through their insights, you’ll hear firsthand about the challenges they’ve overcome, the growth strategies they’ve implemented, and their best advice on achieving *business success in the digital world*. Expect deep dives into *real-world business tactics*, *scaling strategies*, and *creative ways to drive revenue*. These conversations offer invaluable perspectives on what it takes to thrive as an entrepreneur, especially when working with limited resources. In addition to practical tips, I’ll answer listener questions about *building an online brand*, *choosing the right tools for your business*, *maximizing income streams*, and more. Your feedback shapes each episode, making this podcast a collaborative space where we learn and grow together. So, whether you’re interested in making your first dollar online or scaling a profitable online business, join us each week for strategies, tips, and tools to help you succeed and turn your digital business dreams into a reality!

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