Host-Read Ads (Audio)

TWiT Tech Podcasts: Audio
  • 0.0 (0)
  • MARKETING
  • UPDATED WEEKLY
Host-Read Ads (Audio)

Navigating the podcast sales process can be cumbersome because every podcaster has their own unique approach. Join Lisa Laporte, the CEO of TWiT.tv, each Friday to learn about the different types of podcast advertising, how they work, and what you need to consider when buying podcasts. If you are new to the podcasting space or a brand wanting to advertise in podcasts, then subscribe to learn more. New episodes periodically.

  1. 17 OCT

    Stepping Into 2025 Upfronts - How We Help Brands Reach Tech Decision-Makers in 2025

    In this episode of Host-Read Ads, TWiT.tv CEO Lisa Laporte discusses the network's 2025 advertising opportunities and how brands can effectively reach TWiT's highly educated, tech-focused audience. Contact [email protected] to learn more. Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads

    4 min

  2. 8 AUG

    How to Measure a Podcast Campaign Successfully - 5 ways to gauge success levels

    Join Lisa as she breaks down the benefits of podcast ad tech tools like Spotify ad analytics and Podscribe, providing a more comprehensive view of an ad's performance. She also emphasizes the importance of diversifying your advertising channels to ensure multiple touchpoints for converting listeners into loyal customers. This episode offers practical strategies for setting realistic expectations, understanding ad impressions, and analyzing landing page visits or offer code metrics. Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads

    6 min

  3. 26 JUL

    TWiT Diversifies Its Advertising Opportunities - Reach Tech-Savvy Audiences

    Lisa Laporte highlights the TWiT.tv's diverse partnership offerings. From exclusive dynamic insertion audio ads through Libsyn Ads to direct partnerships with host-read ads and a comprehensive "goodie bag" of benefits, TWiT.tv has something for every brand looking to reach a highly engaged tech audience. Reach out to our team at [email protected] to discuss your growth goals and let them help you take your brand to the next level! Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads

    4 min

  4. 30 MAY

    Brands Should Work Directly With Us at TWiT.tv - The key advantages of direct collaboration

    Lisa outlines four compelling reasons for brands to buy direct. Learn about the importance of implementing ad tech, landing a better deal, receiving script recommendations, and securing the right customers. Find out how TWiT can help you achieve your growth goals and campaign objectives. Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads

    2 min

  5. 23 MAY

    Why You Should Include Podcast Advertising in Your Marketing Budget - Amplifying Your Marketing Message

    How these unique podcast advertisements can serve as the perfect complement to a brand's existing marketing strategies, amplifying the reach and impact of the intended message. Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads

    2 min

  6. 16 MAY

    It Takes More Than Ad Tech to Measure Podcasts - Crafting Effective Podcast Advertising Campaigns

    Lisa Laporte pulls back the curtain on why ad tech's flashy numbers and algorithms can lead brands astray if they're not paired with a deeper understanding of a podcast's unique audience and content. Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads

    3 min

  7. 2 MAY

    TWiT.tv Now Offers Host-Read DAI Ads with Libsyn Ads - Explaining TWiT's partnership with Libsyn

    In this episode, Lisa discusses the recent collaboration with Libsyn Ads. With this partnership, TWiT's eight public shows, including fan favorites like 'This Week in Tech' and 'MacBreak Weekly', have opened up a new realm of possibilities for brands to connect with the network's dedicated audience through dynamically inserted, host-read ads. Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads

    2 min

  8. 25 APR

    TWiT.tv Ads Always Exceed The Contracted 60 Second Ad Read - Five requirements to introduce brands

    Lisa explains why storytelling and personal endorsements are key, and how TWiT gives hosts the creative license to turn ad spots into in-depth introductions that listeners trust. She emphasizes the importance of relevance, personalized endorsements, and the freedom given to hosts to go beyond the typical 60-second ad slot. Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads

    2 min
See All (75)

About

Navigating the podcast sales process can be cumbersome because every podcaster has their own unique approach. Join Lisa Laporte, the CEO of TWiT.tv, each Friday to learn about the different types of podcast advertising, how they work, and what you need to consider when buying podcasts. If you are new to the podcasting space or a brand wanting to advertise in podcasts, then subscribe to learn more. New episodes periodically.

Information

  • Channel
    TWiT Tech Podcasts: Audio
  • Creator
    TWiT
  • Years Active
    2022 - 2024
  • Episodes
    75
  • Rating
    Clean
  • Copyright
    © This work is licensed under a Creative Commons License - Attribution-NonCommercial-NoDerivatives 4.0 International - http://creativecommons.org/licenses/by-nc-nd/4.0/
  • Show Website
    Host-Read Ads (Audio)

More From TWiT Tech Podcasts: Audio

To listen to explicit episodes, sign in.

Stay up to date with this show

Sign in or sign up to follow shows, save episodes and get the latest updates.
Select a country or region

Africa, Middle East, and India

Asia Pacific

Europe

Latin America and the Caribbean

The United States and Canada