A new paper co-written by a University of Illinois Urbana-Champaign scholar who studies how authenticity and aesthetics intersect with branding found that interracial couples featured in advertisements enhanced brand outcomes ...
Economics & Business
Sep 16, 2024
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2
Soap operas are known for outrageous schemes and scandalous affairs, but an NYU researcher finds that they can also serve as effective interventions for preventing intergroup violence in conflict-ridden areas by shaping social ...
Social Sciences
Sep 15, 2024
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26
Aquatic plants in lakes and rivers are important refuges for animals, bring oxygen into the water and remove nutrients. However, they are not universally popular: some people find them a nuisance when swimming or doing water ...
Plants & Animals
Sep 10, 2024
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41
Scroll through your Facebook feed, and you'll get pelted by advertisements begging for a click. Like any other type of post, these ads allow you to react. Often, you'll notice that one or more of your friends has already ...
Economics & Business
Aug 28, 2024
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1
When a company's "big boss" pays a visit to observe and connect with workers on the front lines, heightened motivation—and not necessarily the idea that they're being watched—can lead to increased productivity, a Cornell-led ...
Economics & Business
Aug 9, 2024
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2
Researchers from The University of Western Australia, in collaboration with Chinese scientists, have uncovered a fascinating aspect of plant-microbe interactions, revealing how a specific leaf fungus enhances rice disease ...
Cell & Microbiology
Aug 6, 2024
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11
As global temperatures continue to rise, India is grappling with increasingly severe heat waves. As early as April, many Indian cities, including New Delhi, the capital, have experienced record temperatures above 115 degrees ...
Earth Sciences
Aug 1, 2024
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67
Blue and great tits recall what they have eaten in the past, where they found the food and when they found it, a new study shows. In the first experiment of its kind to involve wild animals, blue and great tits demonstrated ...
Plants & Animals
Jul 3, 2024
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22
Damaged grape berries combined with vinegar flies are a recipe for promoting sour rot, a disease that lowers vineyard yields and wine quality, according to a Cornell study reporting on field experiments in New York state.
Ecology
May 30, 2024
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4
Moisés A. Bernal, assistant professor in the Department of Biological Sciences at Auburn University, is collaborating with researchers Kathleen Lotterhos (Northeast University), Megan Phifer-Rixey (Drexel University), and ...
Education
May 30, 2024
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