Accelerate growth with a Leader. Gain Theory is recognized as a Leader in The Forrester Wave™: Marketing Measurement and Optimization, Q3 2023. https://lnkd.in/eJnE9WGN
Gain Theory
Servicios de publicidad
A global marketing effectiveness and foresight consultancy
Sobre nosotros
Gain Theory is a global marketing effectiveness and foresight consultancy with expertise in data, advanced analytics, and technology. We exist to accelerate growth for ambitious brands by empowering smarter, data-informed marketing investment. Our experts fuse hindsight, insight, and foresight to improve investment decisions and activate growth at speed. Gain Theory is a recognized Leader in The Forrester Wave™: Marketing Measurement and Optimization, Q3 2023. Available in 58 markets, our award-winning solutions and highly specialized vertical expertise support clients via five measurement and optimization pillars: Marketing Effectiveness Index: The MEI diagnostic tool that pinpoints the barriers to and opportunities for growth – a great place to start your journey with us. Data excellence: When it comes to data, we’re focused on quality because your most important investment decisions need to be informed by the best possible data. Sources of growth: Understanding where growth has come from in the past, is coming from today, and will come from in the future is vitally important as it enables you to target your investment more effectively. Levers of growth: When you know where your growth will come from, you then need to know how you can accelerate it using MMM, attribution, unified measurement, and test and learn. Foresight: Much of the data that marketers rely on to make decisions is inherently backward looking. We can help you to plan more accurately for what might happen in the future.
- Sitio web
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http://www.gaintheory.com
Enlace externo para Gain Theory
- Sector
- Servicios de publicidad
- Tamaño de la empresa
- De 201 a 500 empleados
- Sede
- New York
- Tipo
- Empresa pública
- Fundación
- 2015
- Especialidades
- Organizational Transformation, Marketing Effectiveness, Data, Predictive Analytics, Advanced Analytics, Business Insights y Demand Generation
Ubicaciones
Empleados en Gain Theory
Actualizaciones
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If you missed the panel at the Association of National Advertisers Measurement and Analytics conference this month, where Gain Theory shared insights into creative measurement, then check out this piece, where Senior Partner James Dodge delves into why there is a need for a new approach to measuring creative effectiveness. James covers: ⚡ Media optimisation 📊 The benefits of a data-driven approach 🔍 How insights should complement, and not replace, the creative process Check the link in our comments to read more!
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By leveraging Sensor™ to analyse and optimise marketing investments at a highly granular level, Gain Theory helped a global beverage company eliminate wasteful spending, renegotiate media fees, and maximise the impact of high-performing campaigns, resulting in $24.3m in incremental profit. Use the link in the comments below to read the full case study.
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Yesterday some of our EMEA colleagues took part in the AFK | Working With Disability Charitable Beach Volleyball tournament!🏐 Proceeds from the event, will support children and young people with disabilities and autism to live more independent, fulfilling lives. It was a thrilling day of team building for a great cause 🏆 To learn more about the AFK charity or if you want to donate, please visit their website: https://lnkd.in/eirnuw9t
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Last week, we partnered with the AANA - Australian Association of National Advertisers in Sydney for its CMO Connect dinner. Our panelists, Rose Herceg from WPP and Roger Dunn from Diageo, joined Gain Theory's Global Growth Officer, Karen Kaufman, to discuss the importance of a comprehensive marketing effectiveness program. The main points from the discussion were: 1. Companies whose teams trust in data, analytics, and insights consistently show stronger revenue growth. 2. Companies experiencing strong revenue growth are more likely to be assessed and incentivized based on their use of data to inform decisions. 3. Strong revenue growth is closely tied to companies prioritizing reliable metrics and frameworks for evaluating the impact of their creative work. A big thank you to the senior marketing professionals who joined us for dinner. It was a night of engaging and insightful discussion. To learn more about the topics discussed, get in touch with Gain Theory's Director, Justin Nel!
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A huge thank you to the Association of National Advertisers for inviting Gain Theory’s Shawn O'Neal and Olivia Hawkins to speak alongside Aaron Frye, Executive Creative Director of VML NA and Jacob Bradbury, VP of Marketing & CRM Analytics at lululemon, on the topic of using Gen AI to optimize creative measurement. During the session, our panellists had a healthy debate on: 🎨 The principles of creative measurement 📈 The potential of GenAI to help measure the impact of creative on business growth 💡 Whether organizations can build data-driven creative enhancements without hindering creative brilliance If you would like to find out more about the insights discussed, please get in touch!
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We are pleased to share that in partnership with the AANA - Australian Association of National Advertisers, Gain Theory will be hosting the next CMO Connect Dinner 'Stop searching for a silver bullet: Embrace a holistic approach to marketing effectiveness.' Join us on Thursday 19 September to network with senior brand marketers and hear Karen Kaufman, Global Chief Growth Officer at Gain Theory, Roger Dunn, Global Retail Media Lead at Diageo and Rose Herceg, President at WPP, discuss how a holistic approach to marketing effectiveness can drive sustainable business growth. If you are interested in attending, please reach out to Justin Nel for further details.
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Our team is excited to meet you at the Association of National Advertisers Measurement & Analytics Conference this week! Stop by our booth to grab some of Chicago's finest popcorn, charge your phone at our complimentary charging stand, and pick up a copy of our latest research on delivering best-in-class marketing effectiveness that drives growth!
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Gain Theory is on the search for a Principal Analyst to join the team based at our London office. The role involves supporting client projects and working with data, which includes tasks such as data extraction and manipulation, data analysis and validation, working on batch files and programming. This is a great opportunity to join a WPP company that is a leader in marketing effectiveness. Please find the link to the role in the comments.
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Thank you to IAB Australia for hosting Gain Theory's Justin Nel today at the #MeasureUp conference. If you'd like to know more about building a strong effectiveness culture underpinned by the values, beliefs, and behaviours that drive data-driven decision-making throughout your organisation, get in touch!
Thanks to Justin Nel who started the IAB Australia measure up conference today with brand new Australian research from Gain Theory. Measurement is not enough, it takes time, commitment, expertise and creating organisational culture is key to accelerating growth for brands. Check out the following link to see what's coming up next at measure up: https://lnkd.in/gs-CksW3