How DAAP works — and how it’s different

Trusted by leading life science, pharma and med device brands

Pharma marketing impact comes from anticipating future treatment needs, then delivering targeted, relevant, and timely brand information to engage patients and physicians. That’s the power of DAAP – the Dynamic Audience Activation Platform from OptimizeRx. 

Using our patented, predictive artificial intelligence and robust real-world data, DAAP enables a true next-best-action approach: finding patients at or before brand eligibility to create dynamic NPI lists and Micro-Neighborhood® patient audiences, then directing media to the channels those individuals actually prefer. That means each brand message reaches patients and physicians when they are poised to act on it – driving brand conversion and commercial results. 

"Predictive targeting streamlines spending while delivering high performance and maximum market penetration"

 

An Overview of the DAAP Flow

 

Infused with our clinical and channel expertise, DAAP institutionalizes and standardizes next-best-action marketing into seamless, platform-driven omnichannel execution. Here’s how it works. 

Curate Audience

Our clinical consultants turn your brand eligibility criteria into a target audience profile, based on the patient journey and key care milestones. Then, our data scientists build a brand-specific, predictive AI model that generates dynamic, weekly audiences of patients at or approaching the target window, as well as their treating HCPs. 

Deploy Messages

DAAP’s AI engine directs brand marketing to prioritized HCP and patient audiences, so information reaches them when it most closely aligns with their needs – and is therefore most actionable. In addition, DAAP continually processes media engagement data, to focus impressions on the preferred channel for each HCP and patient. 

Report and Optimize

Audience data generated from the campaign is used to enhance and refine your audience list and omnichannel distribution strategy. Updated NPI lists and campaign impact are reported weekly with opportunity for any necessary calibration. 

Features for exponentially more effective programs

What Are Your Top Needs?
Let’s Start There.

We’re here to help you capitalize on the latest marketing science. Our patient-centric, patented solutions dynamically segment, prioritize, and engage HCP and consumer audiences, delivering superior performance and script lift. 

Medical device and medtech brands need to maximize budget efficiency. We drive cost-effective HCP engagement and patient acquisition by finding your ideal audience, then increasing the relevance and actionability of your brand communications. 

Bring your brand strategies to life – and deliver incredible results for your clients. We make it easier for our agency partners to incorporate more precise audience targeting and omnichannel delivery into their marketing campaigns. 

Increase the effectiveness of your life science customers' brand marketing with custom-built, scalable, and clinically-specific consumer segments. Our privacy-safe technology delivers superior ad performance – and the competitive edge to grow advertising dollars.

Proven, real-world results and higher ROI

DrivingScript-Lift-Engaging-HCPs-Multi-Pts-EHR

Driving Script Lift by Engaging HCPs at Multiple Points in the EHR Workflow

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Improving Oncology Outcomes by Using Artificial Intelligence to Help HCP's Identify More Brand-Eligible Patients


15:1
average program ROI
25%

average script lift

30-50%

growth in new NPI identification