AMOUAGE

AMOUAGE reveals The Essences with the Perfumers’ Batch An olfactory expression of the value of time. Crafted through a revolutionary process: a six-month long ageing of double-infusion with Sandalwood and artisanal oakwood barrels. Three highly concentrated perfumes containing 30% pure perfume oils that push the boundaries of composition into uncharted territories and redefine the art of perfumery. Reasons by Bertrand Duchaufour: With tremendous complexity and gravitas, Reasons conveys the idea that although the past may be gone, its effects live on forever.    Lustre by Julien RASQUINET & Paul Guerlain: Reflecting, emanating and adoring light, Lustre is an unashamedly poetic olfactory expression of the desire to make the present last until the end of time.  Outlands by Cécile Zarokian Parfumeur: As indescribable as it is familiar, Outlands makes use of extraordinary contrasts between light and shade to capture the ever-shifting inevitability of the future. Compounded in Muscat by the four perfumers themselves, the Perfumers’ Batch is now available on www.amouage.com Visuals Creative direction: louise mertens Line production: Laura Posson Light & photo assistant: Hugo José, Gonçalo Fabião Set design: Tiago Venda, Laura Posson, Luis Stone #TheEssences #AmouageEssences #AmouageReasons #AmouageLustre #AmouageOutlands

AMOUAGE introduces THE ESSENCES - now available on www.amouage.com The moment has arrived. After months of patient waiting, allowing time to work its incomparable magic on the unique double-infusion process, the Amouage Essences are being presented to an expectant audience. Reasons – composed by Bertrand Duchaufour, a far-reaching meditation on the inescapable power of the past. Top notes: Cardamom, Hazelnut, Cinnamon, Schinus Molle. Heart notes: Patchouli, Pine, Amber, Cypriol, Davana. Base notes: Benzoin, Cistus, Sandalwood, Cedarwood, Vetiver, Myrrh, Oakmoss, Musks, Palo Santo. Lustre – composed by Julien Rasquinet and Paul Guerlain, an olfactory exploration of the ever-fleeting, never-ending paradox of the present. Top notes: Cardamom, Orris. Heart notes: Patchouli, Sandalwood, Cedarwood. Base notes: Benzoin, Labdanum, Vanilla, Cypriol, Styrax, Tonka Bean, Myrrh. Outlands – composed by Cecile Zarokian, an invitation to the mysterious, enigmatic yet entirely inevitable territory of the future. Top notes: Cardamom, Bergamot, Lemon, Sichuan Pepper, Elemi, Frankincense. Heart notes: Patchouli, Rose, Orange Blossom, Cumin, Geranium, Davana, Saffron, Anise, Coriander. Base notes: Benzoin, Labdanum, Amber, Ambergris, Frankincense, Opoponax, Vanilla, Birch, Musks, Oud. The Amouage Essences – three extraordinary expressions of the value of time. Visual: Creative Direction: @louisemertens Line Production: Laura Posson @remod_laura Assistant light & photo: Hugo José @goncaloofabiao Set design: Tiago Venda @remod_laura @luis_stone #Amouage #TheEssences #AmouageEssences

28 Weeks After the Start of Infusion An innovative substance housed in an equally innovative creation – the first new bottle formed by the House in more than 15 years. A five-part mould permitting a complex design: the shield echoes the heritage of Oman; the colour of the varnish evokes shifting sands; the aluminium front plate reflects the tireless drive towards the future. The perfect receptacle for an olfactory expression of timelessness. #Amouage #TheEssences Coming Fall 2024 #AmouageEssences

57 Weeks Before Infusion From paper to metal. Dynamic swirls and curves. The skill required to engrave his design onto a thin sliver of aluminium is extraordinary. Yet to him, with his decades of experience, the feat is as natural as breathing. And it is entirely achieved by hand. A time-stamped medallion for a creative endeavour in which time is the primary focus. Placed at the base of each bottle – like a watch-face. Keeping time. #Amouage #TheEssences Coming Fall 2024 #AmouageEssences

AMOUAGE Appoints Global Head of Brand Amouage is further supporting its international explosive growth with the appointment of Johanna Ratti to the newly created role of Global Head of Brand. A former Bulgari Parfums senior executive, Johanna Ratti brings a wealth of expertise to the brand as Amouage enters its next phase of development . In her new role, Johanna Ratti will report to Renaud Salmon, Chief Creative Officer at Amouage. She will be responsible for overseeing product development, image and content creation as well as the preservation and celebration of Amouage’s craft and heritage. Together, they will collaborate closely to further elevate Amouage’s brand identity and continue crafting exceptional perfume creations that resonate with connoisseurs worldwide. “We are delighted to welcome Johanna to Amouage”, said Renaud Salmon. “Her appointment marks a significant step forward for Amouage as we continue to expand our global presence and reinforce our position as a leader in the High Perfumery market. Johanna’s passion for the art of perfumery and exceptional leadership skills make her the ideal person to lead our brand expansion on its exciting journey ahead.” Johanna expressed her enthusiasm about joining Amouage, stating, “Amouage has always been synonymous with creativity, craftsmanship, and luxury. I am excited to be part of a house with such a rich heritage and to contribute to its ongoing success by further elevating its global presence.” Johanna Ratti will assume her role immediately from the Muscat Headquarters and Manufacture, ensuring that every aspect of Amouage’s brand strategy aligns with the company’s dedication to excellence and artistry. #Amouage #Luxury #HighPerfumery

AMOUAGE debuts its first large scale physical partnership with Selfridges Oxford Street, revealing a one-of-a-kind ephemeral destination featuring a curated edit of its most iconic high perfumery creations, at the heart of the Beauty Hall of the London luxury department store. A milestone moment in the international development of Amouage, the space invites clients to experience the House’s creative universe and unique take on physical retail as well as feel the quality and unique attributes of perfumes that set Amouage apart.  The installation features a stunning interplay of rammed earth textures, fresh clay finish, metallic accents and crimson sand dominate the installation, with a radiant Sun setting in its centre – showing once again, how deep Omani heritage through contemporary design can transform retail experience and elevate High Perfumery, telling the story of four decades of excellence. The Amouage at Selfridges space is available for clients to experience until September 4th. Production and installation: Harlequin Creative: Héroïne Photography: daniela luquini Amouage distribution partner in the UK: Kenneth Green Associates Claude J. CHAIZE Alicia Hemmings #Amouage #Selfridges #London #UK #OxfordStreet

Live as of tomorrow: AMOUAGE at Selfridges London. Stay tuned. Héroïne | Harlequin | Kenneth Green Associates Alicia Hemmings | Claude J. CHAIZE

A botanical art sculpture embodying the fragrance of AMOUAGE's Guidance 46 Exceptional Extrait in the Lithuanian Crème de la Crème Haute Parfumerie . Weightless orchids and luminous gerberas compliment the rich pink palette of this perfume bottle, embarking observers on a sensatory journey of a loud whisper. An exotic bloom in the boutique of Gedimino in #Vilnius that reveals the mysteries at the heart of the Guidance story. Flower arrangement by Spaces Spaces Spaces Boutique in Gedimino pr. Vilnius, Lithuania #Luxury #Perfume #Oman

The Guidance summer takeover continues around the world arriving to Harvey Nichols in Dubai. Amouage opens its window into the world of Guidance at Harvey Nichols in the Mall of The Emirates. The installation represents the durability of rammed earth and the lightness of ruby sands that portray the Omani desert, resemble the juxtaposition of intensity and airiness of this fragrance. #Amouage #UAE #Dubai #MallofEmirates #HarveyNichols

A week after The Grove in Los Angeles, Amouage takes over Harrods in London While the streets of The Grove in Los Angeles are buzzing with the news of the new ephemeral AMOUAGE boutique, the artisans of the House crossed oceans to execute a full takeover of the most iconic department store in the world - Harrods. The iconic silhouettes of Amouage emerge from glowing ruby sands and come alive through unique window installations located at the main entrance to the haven of high luxury as well as an ultimate takeover of the central dais of the #Perfumery Hall - art accessions that seek to immerse clients in the message of High Perfumery and the love of our home. Deep crimson, vermilion and maroon rammed earth finish transcend space and create the atmosphere of a sizzling Omani desert, while portraying the cosmos of the #Guidance line - the best-selling icon of the House with a premiere of its newest addition, Guidance 46 Exceptional Extrait, created by Quentin Bisch. (Givaudan) The Amouage Harrods takeover is available to witness until August 18th. #Amouage #UK #London #Harrods