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Apesar da ameaça iminente de encerramento das atividades nos EUA, e-commerce do aplicativo de vídeos registrou aumento de 165% nos dias de promoção
A Black Friday conquista consumidores em todo o mundo por ser marcada por grandes promoções no setor do varejo. A data refere-se à sexta-feira que ocorre após o Dia de Ação de Graças, um dos principais feriados dos Estados Unidos e que sempre cai numa quinta-feira.
No Brasil, a tradição americana entrou no calendário do comércio nacional em 2010 e, desde então, mobiliza consumidores caçadores de descontos no comércio tradicional e on-line.
