Tourism New Zealand

Congratulations to Kinross who took out the 2024 Qualmark New Zealand Wine Tourism Award! 🍇 🍷 The award recognises the significant role that wine tourism plays in New Zealand’s visitor economy and gives special attention to vineyards that offer excellent and sustainable tourism experiences, celebrating people and place. To improve their visitor experience Kinross worked with cultural advisors to create tailored experiences for different markets, they have a 2030 carbon zero goal, provide comprehensive disabled access across all their venues and free lunches to their staff. Find out more about how Kinross provides an exceptional experience here: https://lnkd.in/gk7CzBQ7 Image credit: Kinross

We’re helping international audiences understand our unique culture in a fun A-NZ on how to live like a local in New Zealand. The series encourages potential visitors to deepen their emotional connection with the people, explore our places and engage with the culture of Aotearoa to entice them to choose New Zealand as their next holiday destination. Exploring the beauty of our glaciers is a perfect winter activity. What is your favourite thing to in New Zealand during winter? Find out more here: https://lnkd.in/gnrrJE4r

  Tourism New Zealand has launched a new campaign shining a light on Aotearoa New Zealand’s unique stargazing experiences and world class cuisine to entice potential visitors year-round. The activity supports TNZ’s new strategy to grow year-round tourism and encourage off-peak visitation. Underneath a billion stars at Kura Tawhiti, the foothills of the Southern Alps, the campaign content features a pop-up restaurant called Pou-o-Kai where media, tastemakers and social media advocates from TNZ’s key markets gathered to experience some of New Zealand’s best cuisine, in a friendly nod to Michelin since New Zealand doesn't have a Guide. The activity includes stargazing and cuisine experiences from across the country as well as a comprehensive suite of trade training resources focused on growing off-peak visitation for travel agents, and content on TNZ’s social media and newzealand.com which potential travellers use to plan their trip. Find out more: https://lnkd.in/gdaMVGyS A big thanks to ChristchurchNZ, Te Ngāi Tūāhuriri and Ben Bayly!

Aotearoa New Zealand is well known for our stunning scenery and epic tourism experiences, but international manuhiri (visitors) are also very keen to sample our culinary delights. TNZ’s consumer research shows trying local cuisine is the number one activity for over 85% of potential visitors in all our key markets. With hundreds of eateries, breweries and wineries to choose from, visitors are spoilt for choice to satisfy their cravings. TNZ will continue to highlight our delicious offerings to show potential visitors what they can look forward to as part of their kiwi experience. Find out more here: https://lnkd.in/gFXAFYKH Photo credit: Hunting Lodge Winery and Restaurant, Auckland - Miles Holden

Research tells us that the more interactions manuhiri (visitors) have with Tiaki – Care for New Zealand messaging, the more likely they are to travel responsibly around our home 🚗🗑️🤝🌱🌩️ So, it’s great to see the new Tiaki displays at Christchurch International Airport Limited. The installation is part of a wider collaboration between Ngāi Tūāhuriri, ChristchurchNZ and Christchurch International Airport that welcomes international manuhiri with a local creation story, tells the story of Canterbury, shares Tiaki values, and showcases the diverse experiences of the region. If you’d like to support by displaying Tiaki at your business, find out how here: https://lnkd.in/e2kfNBU5

The 100% Pure New Zealand campaign is 25 today! 🎉 Thank you to the New Zealand tourism industry for supporting this campaign over the years and welcoming international manuhiri to our shores with manaakitanga. It is your commitment to delivering world-class experiences that has meant that 100% Pure New Zealand has stood the test of time. Find out more about the campaign over the 25 years here: https://lnkd.in/gvNAWeU7

From fun on the slopes, to learning about our unique culture through the night sky, warming up with some delicious kai (food) or soaking in a hot tub, there’s something for every visitor in winter. We’re showcasing all that Aotearoa New Zealand has to offer across our seasons in our refreshed 100% Pure New Zealand IF YOU SEEK campaign. What is your favourite winter activity in Aotearoa New Zealand? Find out more here: https://lnkd.in/g6489u8V

That’s a wrap on Kiwi Link India 2024! Over two days the 40-member delegation from New Zealand reconnected with close to 200 Indian travel sellers in Mumbai. Visitors from India will support our new strategy to grow year-round tourism, with over 70% of holiday visitors from India arriving during New Zealand’s off-peak seasons (March-November) in 2023.  Over 85% of all holiday arrivals from India book through a travel agent, so working closely with the travel trade in India, through events like Kiwi Link, will help to grow arrivals from India.   Thank you to the sellers, buyers, airline representatives and other industry representatives who made the event a success. Find out more about the event here: https://lnkd.in/gc-v7SFG

There’s more to find in Aotearoa New Zealand, if you seek. Our new 100% Pure New Zealand IF YOU SEEK film encourages visitors to embrace the exceptional experiences Aotearoa New Zealand offers across all our seasons 🍁 ❄ 🌸 ☀ Find out more here: https://lnkd.in/g6489u8V

To support our new focus on growing year-round tourism, Tourism New Zealand has refreshed it’s 100% Pure New Zealand global brand campaign IF YOU SEEK.     This campaign will play a key part in showcasing New Zealand as a year-round destination, while being grounded in what makes us a special place to visit: our warm welcome, unique culture, stunning landscapes, and our world-class foodie experiences.    Find out more here: https://lnkd.in/g6489u8V