Special New Zealand

Welcome one, welcome all. If you’re a marketer or communicator, join us to launch The Inclusive Code: a series of tools co-created with the same communities they’re designed to empower. Our first chapter unpacks disability, and how our work can better reflect and rep this community.   Auckland: 4pm, Thursday 26th September. Wellington: 4pm, Wed 16th October. RSVP by emailing [email protected] for Auckland or [email protected] for Wellington   Thank you to our partners and co-authors who have made this work possible   All is for All & New Territory   Fonoti Pati Umaga QSM, Grace Stratton, Karen Pointon QSM, Hope Cotton, Shane McInroe, Sean Prenter, Thomas Chin Image Description: a three frame gif, with imagery that shows co-authors working together, one uses sign language, other frames show group members laughing together, and working collaboratively in a discussion, with interpreters utilised.

Amazing to see our work for The Warehouse published on Dieline this morning. It is the go-to global packaging design platform where designers and industry professionals can be inspired by the latest creative and effective work that’s made a difference. Today is a Good One.

The 2024 Best Awards finalists have been announced and we’re chuffed to have 11 finalists in the mix, across 10 various categories, the true Special way.    Packaging Brand Identity Design Communication Packaging Social Good Graphic Colour Award Typography Craft / with Monolith Motion Design & Animation / with Assembly Editorial & Books / with Monolith Workplace Environments / with Stack Interiors   Congratulations to Special Wellington and Special Australia for their finalists, our clients and our creative partners, Alistair McCready (Monolith), Assembly, STACK Interiors. And thank you to Designers Institute of New Zealand and the various design juries for your good work.

  Tourism New Zealand has launched a new campaign shining a light on Aotearoa New Zealand’s unique stargazing experiences and world class cuisine to entice potential visitors year-round. The activity supports TNZ’s new strategy to grow year-round tourism and encourage off-peak visitation. Underneath a billion stars at Kura Tawhiti, the foothills of the Southern Alps, the campaign content features a pop-up restaurant called Pou-o-Kai where media, tastemakers and social media advocates from TNZ’s key markets gathered to experience some of New Zealand’s best cuisine, in a friendly nod to Michelin since New Zealand doesn't have a Guide. The activity includes stargazing and cuisine experiences from across the country as well as a comprehensive suite of trade training resources focused on growing off-peak visitation for travel agents, and content on TNZ’s social media and newzealand.com which potential travellers use to plan their trip. Find out more: https://lnkd.in/gdaMVGyS A big thanks to ChristchurchNZ, Te Ngāi Tūāhuriri and Ben Bayly!

On the brighter side of the news following SJs retirement, we have taken out the New Zealand Agency of the Year title in Campaign Brief’s ‘THE WORK 2024’. Special led the New Zealand agency pack with 27 Acceptances.   Great to follow on from being named ‘Agency of the Year’ at both the NZ & APAC Effies, and ‘Global Creative Agency of the Year’ by Campaign UK - for the second year in a row. Thanks for all of the hard work everyone. Enjoy some of our award winning creative including - Uber Eats ‘Cliché Codes’, Contact Energy ‘Good Plans’, Trade Me ‘In with the New’, Contact Energy ‘Flatties’, KFC ‘Gravy Train’, Better Packaging Co ‘Plastic Pile of Sh!t’, Every Kiwi Vote Counts ‘Australia Decides’, Tourism New Zealand ‘The Beautiful Game’, Cert NZ ‘Exposed’ and KFC ‘The Boneless Collection’.

WE’RE SEARCHING FOR A FREELANCE BUSINESS DIRECTOR    Want to join our team? We’re after a freelance business director to support our Auckland office, and why wouldn't you want to join?!   👉 We work with some of New Zealand’s most ambitious clients.   👉 We’ve built a reputation for bold, creative, and disruptive work that has seen us recognised as Global Creative Agency of the Year for the last two consecutive years.   👉 We believe in fun, fame, and fortune. Work should fulfil you personally AND professionally, and we’ve built a brilliant team culture with people who enjoy coming to work (almost) every day.   If you’re a business director and want to join one of the top agencies around on a freelance contract, get in touch with: Callum Walker: [email protected]

WE’RE SEARCHING FOR A COMMUNITY MANAGER Want to join our team? We’re after a Community Manager for our Auckland office, and why wouldn't you want to join?! 👉 We work with some of New Zealand’s most ambitious clients. 👉 We’ve built a reputation for bold, creative, and disruptive work that has seen us recognised as Global Creative Agency of the Year for the last two consecutive years. 👉 We believe in fun, fame, and fortune. Work should fulfill you personally AND professionally, and we’ve built a brilliant team culture with people who enjoy coming to work (almost) every day. If you’re a Community Manager and want to join one of the top agencies around, get in touch with Callum: [email protected]

We've worked with our friends at Kiwibank to launch the inaugural Kiwibank State of Savings Index to document Kiwi attitudes to savings, and our ability to cover expenses. It revealed that a third of New Zealanders would struggle to cover an unexpected bill of $500 without borrowing, selling something or putting it on a credit card. That's why Kiwibank has invested so heavily in tools, resources and products to help encourage better savings behaviour - such as 'Good Tracker' and the launch of 'Thrive HQ'. The story picked up blanket coverage, have a read of the article below to find out more 👇 https://lnkd.in/gh3GUuMf

The campaign that refuses to die. We’re truly proud to be one of 15 entries awarded metal in the Effectiveness category at Cannes, going up against the best of the best. Special New Zealand, Partners Life

 Some exciting shortlist news from the South of France. Our Special New Zealand and Special Australia collaboration ‘Cliché Codes’ for Uber Eats has been shortlisted for a ‘Social and Influencer ’ Cannes Lion. And ‘Last Performance’ for Partner’s Life has been shortlisted for ‘Creative Effectiveness’ Cannes Lion.   An incredible effort from our team and client partners for making it this far. And all of our fingers are crossed for these turning into metal.