Scroll Media

Great summary of gamings biggest myths and the realities of gaming as a advertising channel. I always find it interesting to note how deeply embedded some of the myths tend to be and enjoy working with brands that can unlock huge opportunity by challenging their preconceptions. https://lnkd.in/gffW3-XK

Exciting to see Scroll Gaming nominated as a finalist for, "Digital Product or Service of the Year" for the 2024 IAB New Zealand Awards. We'll be up against some pretty big competition in GroupM Australia & New Zealand, New Zealand Media & Entertainment (NZME), Stuff, TVNZ and Warner Bros. Discovery but looking forward to the awards night so we can all celebrate innovation together. Big thank you to the agencies and partners who took the plunge and realised the benefits of gaming channels and strategies and of course to our gaming partners iion, Player Media and Gameloft who ensure we have best in class from strategy through to execution allowing us to deliver every element of the gaming environments from Rewarded Video and mini-games through to streamers, builds and licensing. It's been a big year and there is even more to come in the gaming space but it will be fun to kick back, reflect and enjoy for a night with the industry. Scroll Media Jane Ormsby Adam De Roma Costa Panagos Priscila Prenholato Tessa Mahoney

Congrats to the Autotrader team on launching the ATL campaign! The site refresh looks fantastic and reflects the ambition to be the number one site for Automotive. It's great to see the growth in capabilities and audience. We've got some very happy advertisers and looking forward to more coming on the journey. Well done Richie East, Ross Logue, James Roberts and everyone involved. #automotive #advertising Scroll Media

Every once in a while we come across an adtech partner that instantly 'wows' with what they are doing. After seeing Nativo Inc in action this is definitely the feeling the team at Scroll Media had and we're looking forward to rolling out new capability to the ANZ market. Nativo is everything that native advertising always promised to be with content that looks incredible and more importantly, looks like it belongs in the environment. Taking it that extra step so the content also opens in a matching environment brings a premium experience that has been the missing link. Want to see how cool it is? Check out how great this press release can look on Business Insider, Newsweek and Time Magazine (links below) Click on the content and look how everything automatically populates with the right fonts, styling and layout for the environment it's in. And that's just three of the thousands of sites available across every contextual category you could need. https://lnkd.in/gy2-XD9S https://lnkd.in/gqkya_XR https://lnkd.in/gXQTGKmk https://lnkd.in/g8hwDv6k

I know I've been harping on about it for a couple of years now but if you don't have an advertising strategy either implemented or being implemented for Gaming channels you really are going to be left behind. I've spent a lot of time recently working with brands and agencies on how to unlock this audience and I'm always open to reach-outs to support, bounce ideas or share learnings! https://lnkd.in/g7haXXzg

Seeing more and more brands looking wider than Youtube and realising the benefits of a diversified video strategy. Proud to be partnering with Dailymotion to bring high attention, high performance formats and a huge network of NZ and AU eyeballs. I've been absolutely impressed with not just the creativity and flexibility in formats but the also the targeting, insights and innovation. https://lnkd.in/gnVa-iRU

I love working with a partner like Concrete Playground that's always pushing the bounds of site functionality and seamless ad experiences. Congrats Alex Light and team. Looking forward to many more successful campaigns. https://lnkd.in/grX_se98