Raydar

A massive Raydar welcome to these fresh recruits, who we’ve managed to nab from all corners of the globe.   We have UK-born Account Manager Michaella, Senior Copywriter Kate who's been writing her way around the world, and Mid-Weight Designer Grace – all the way from… Christchurch!   These talented ladies are already making their presence known, Michaella with her fabulous colour-coded to-do lists, Kate with her piles of Post-it note ideas, and Grace with her mad skillz on the Mac and the pool table.   It’s a treat to have you all with us.

“TtsssssoooCH!” That’s the refreshing sound of us cracking open a can of Pepsi – ‘cos we’ve got something to celebrate. It’s not every day you get to play a part in rebranding one of the world’s most iconic brands. We literally painted the town – scratch that, the whole country – blue, to launch Pepsi’s biggest brand refresh in 14+ years. And even though it’s apparently rude to boast, bugger it, we’re super chuffed. Cheers to the Pepsi team for trusting us with your baby. We’re Thirsty for More!

“Holy dazzling light Batman, could it be…? Yes, it’s the Bird Signal!”. Which can only mean one thing – the hunt is on for the hidden Bluebird Golden Birds. Find them and the $$ are all yours. We were certainly excited to light up Auckland’s downtown with this not-so-subtle clue – making sure NZ’s funnest promo kicks off with a bang. Or, more to the point, a 50 foot glowing penguin. Join in on the shenanigans over on the Bluebird IG - @bluebird_nz. Happy munching (and winning) NZ!

Can’t keep quiet? Always a story to tell? Then come play with us, and bring all your best words along with you. Heck, bring all those crazy ideas too.    To make it happen, say hi at [email protected]

Surprisingly, it’s December again. While some lay awake at night, wondering how to make this time of year special for loved ones, Raydar’s fast asleep – comforted by the fact our clever design department had the festive foresight to arrange another Christmas win. So, how do you bring more unbridled joy than the humble rope swing? Or more Raydar spirit than a crafted kite collection? Design Director Mark Cooper had the answer. Well, more specifically, the sauce. This year, a few lucky clients received a gift previously thought impossible: Raydar’s secret sauce – bottled and branded. Of course, the creativity, tenacity, and integrity was replaced with all-natural and organic ingredients, but the result was the same: a signature flavour only Raydar can bring to the table. The perfect accompaniment to Kiwi summer, this gift dishes out hits of Raydar spice, even while we’re OOO for the holidays – keeping us top-of-mind and tip-of-tongue all summer long. Big thanks to Apostle Hot Sauce for providing the goods, as well as our suppliers 5 Digital and Torque Digital for helping make it all happen. The festivities wouldn’t be as fiery without you.

From working the aisles to working your PR feed; we leveraged our regular media placements to steal a moment with the wider ad industry.  Why?  It’s about time we officially introduced ourselves.  Not just as Raydar, but as New Zealand’s leading shopper agency.  So, hey 👋   That’s enough of the spotlight (for now). See you back in your subconscious!

Have fun. Earn money. Gain experience 🤝 Sound too good to be true? Nah – it’s just our latest recruitment drive.   We’re on the hunt for experts in brand embodiment, based in AKL, WLG or CHCH. More specifically, energetic ambassadors who can work as a team to bring product experiences to life.   Reporting to a team of masters in the experiential game, you’re guaranteed to have fun. We got you.   Hours are totally flexible – pick and choose your jobs as they’re listed. (We’re looking at you, students 👀)   Interested? Of course you are. Email [email protected] to introduce yourself.   Chat soon. - Raydar Experiential

It’s about time we gave a spotlight to our fresh Experiential team, Abbie, Phoebe, and Miłka. Abbie packed a full suitcase of event and Marketing experience from Scotland to unleash onto the NZ public. Not before a decade in Melbourne, cramming in some management expertise, that is. Why she chose Raydar? Dogs (mainly). A dog-friendly office meant dog-friendly people – who could also do some pretty awesome work. While born and bred in NZ, Phoebe hates Hokey Pokey ice-cream and lived in London for two years, working as a Nanny and workplace coordinator. We’ll forgive her though, as her energy and experience in event management brings another level to our team. (Plus, she has a tattoo of a marmite jar.) Milka, our latest addition, completes the trio with years of ad and activation experience. Originally from Poland—then almost becoming an Aussie—Milka’s spent the past year on our shores working in PR before becoming Raydar-official. Not just a hard worker but a weapon behind the potter’s wheel, we can’t wait to see her creativity manifest in-house. Already collaborating as though they’re telepathically connected, we’re confident we’ve got our hands on some hot property.