MBM

Embracing holistic transformation boosts innovation success in organisations by 12.5 times. Integrating technology and marketing is crucial for business innovation and customer experience. Our Chief Digital Officer, Emily Isle, was honoured to join a CX panel with wonderful panellists representing public and private sector challenges: Alex Smart and Krish Goundar, chaired by Kate Romanova, to discuss regulatory priorities and consent management strategies. #CIOSummit #IDC #Brightstar #Transformation #MBM

The New Zealand Olympic team have made history with their most successful games ever. To celebrate their success, we worked with Special New Zealand and executed a campaign for High Performance Sport New Zealand. From concept to live in less than 24 hours, the campaign is currently live across Aotearoa on billboards, news site takeovers and social media.

We’ve been privileged to partner with Motion Sickness on the acclaimed “Rep Your Suburb” campaign for Whānau Ora. This initiative has won numerous awards including 5 Axis golds, including the Grand Prix and idea of the year as well as Best and NZ Effie awards, with more to be announced. Whilst awards are an amazing recognition of the mahi put in, we’re most proud of its ability to connect with Māori and Pasifika communities to combat the drop in census numbers.

We’re so proud of Tylah Palalagi, who recently participated in an inspiring panel discussion by Commercial Communications Council in partnership with the The University of Auckland’s Toroa programme. This career development initiative is dedicated to supporting first-year Māori & Pacific Business students, and Tylah was thrilled to share her insights and experiences. Tylah’s passion for helping others and her dedication to personal growth truly shone through. We couldn’t be more proud of her contributions to such a meaningful cause 👏

A massive congratulations to our team for the outstanding achievements in the Google Honours Q2 round! 🎉 One of our incredible Search team members, Elizaveta Markina has been recognised as finalist as an Agency Superstar! This is very well deserved, reflecting her exceptional performance and innovative contributions to the industry. We have also been nominated as a finalist for Agency of the Quarter👏

A huge congratulations to all Commercial Communications Council Media Award winners.    Firstly, Charlotte Lobo our inspiring individual – you are our unsung hero! You are the epitome of patience, generosity and kindness. We are in awe of how you continuously give so much of your time whilst nurturing your team and clients with grace. Thank you for the reminder on what this industry is about, doing great work, being kind and making a positive impact on the people we work with.   Another congratulations for the haul of silvers to Fire and Emergency NZ, Mazda Motors of New Zealand Limited and Griffin's Snacks Eta And to our friends in the industry PHD Aotearoa NZ, FCB Aotearoa, New Zealand Media & Entertainment (NZME) and Go Media NZ for their big awards 🏆

The comms council, media committee team hosted it's first Media Spotlight event on Wednesday. I had the pleasure of moderating a panel to discuss "creativity in media in 2024 and beyond". We discussed the broader role media agencies have to play in creativity, given the acceleration of data & technology, and shifts in media consumption. Unsurprising we concluded collaboration is king, data and technology is not the idea but the facilitator of ideas or executions, and whilst we still believe in the BIG idea we need to make room for how this comes to life across the media ecosystem.  We also had a great discussion about being brave and tasking risks however there is still no silver bullet for guaranteed success. In the mean time the tried and tested formula for reducing risk is collaboration, clarity on what success looks like and building measurement frameworks. Our brilliant panel members left to right Annemarie Browne, Emily Scovell, Gina McKinnon, Tony Bradbourne. That was a lot of fun, see you back next year Media Committee shout outs Rufus Chuter, Nigel Douglas, Simon Bird, Simon Lendrum. Not bad for a first event. Lets do it again. MBM  

This week, our Chief Digital Officer Emily Isle, joined an esteemed panel at the IAB event to discuss the critical topic of first-party data and digital privacy. It was an enlightening session with industry leaders from Google, XPON, New Zealand Media & Entertainment (NZME), Les Mills International, and Spark New Zealand. The discussion delved into the challenges and opportunities in an increasingly privacy-conscious landscape. Key takeaways included strategies for balancing audience targeting at scale while respecting user privacy, and envisioning a future where effective digital advertising and user privacy coexist harmoniously. A big thank you to the IAB and all the participants for such a valuable and thought-provoking conversation! 🌟

We are so grateful for our 19 finalists in this year's Commercial Communications Council Beacon awards, including our own Annabelle Wilkinson, Charlotte Lobo and Deborah Brown up for Inspiring Individual of the year 🏆 We are honoured to work with these amazing women everyday! And a huge congratulations to all our incredible clients making finalists CERT NZ, Fire and Emergency NZ, Griffin's Snacks for Eta & Mazda Motors of New Zealand Limited we are so proud 👏

Looking forward to an in-depth panel discussion with some great industry brains from Google, XPON, NZME, Les Mills International, and Spark NZ hosted by IAB New Zealand next week! We will tackle navigating the changing landscape of first-party data and digital privacy. 💡 #IABNZ MBM