Likeable Lab Agency

So... we’ve built a new studio! And we’re pretty dang excited about it! 📸🤩 If you fancy a cheeky peek behind the lens at what we’ve been using it for, read on in our blog! ⬇️ https://lnkd.in/gnz-R_iv.

Sorry brat summer, we're all demure now. 💅 But while some brands have jumped on this trend in a tasteful and humorous way, others have felt a little bit... um, cringe!? 😳 So, this begs the question: when do you know the right time to jump on a trend for your brand? Trends can be powerful, but they're also short-lived, so it's crucial to evaluate whether a trend genuinely fits your brand's identity and ensure you're not just 'trendjacking' for the sake of it. It all comes down to your audience and your values. ⭐️ When a trend resonates with these two things, it can be a fantastic opportunity to connect on a deeper level with your audience. This is why fashion and beauty brands have excelled in capturing the "demure" trend... it aligns perfectly with their target market. Working with a marketing agency that understands trends, audiences, and branding... now that is very demure, very mindful. 💁♀️

We're blushing so hard right now! ❤️🔥 Our collaboration with the Hamilton City Council isn't just a one-way street - it's a real team effort where both parties bring their A-game. We love working with such a dedicated team, bouncing ideas off each other and making magic happen for our community. Here's to more awesome projects and hopefully more kind words!

AI is changing the game, and we've kept no secrets that we are choosing to embrace it! It's levelling out the playing field for brands with smaller budgets and allowing teams to execute on ideas that would've taken hours. Buuuut, AI still hasn't quite mastered product placement or product shots without having to photoshop afterwards. So how do you get AI to make your product look this cool? You still invest in good product photography and you use AI to complement your product. Have a geez at how we took a 'nice' product photo in our studio with good lighting and turned it into something fun with AI. It is perfect no, but the time investment and budget is vastly different.

Our Client Services team has been hard at work in the big smoke, spending quality time with valued clients! A while back, we made a conscious decision to prioritise face-to-face interactions. After the whirlwind of remote work during the pandemic, we realised the importance of reconnecting on a personal level and shaking hands as Nick and Phil say. 🤝 It’s amazing how a simple conversation can spark new ideas and strengthen our relationships. Here's to building stronger connections, one meeting at a time!

We got 855k more views on IG Reels doing NOTHING! 🤯 Yep... one of our recent short-form video clips has raked in 855k+ views (and counting) on IG Reels. The exact same video received just 1k views on TikTok. Curious about how IG Reels has become the king of short-form video? Check out the full blog post! 👇 https://lnkd.in/gA7EhUg7

In case you missed it. 👀 We recently hosted The Icehouse OMP Alumni event in our Hamilton office. Nick McDonald's sharing of Likeable Lab's journey and our approach to AI in the creative space sparked loads of conversations and open ended questions. We loved every minute of it. We're strong on continuing to explore AI in the creative industry and how it will evolve and transform the way we work. We'd love to hear your thoughts - what is your perspective on AI in your industry? Massive thanks to Maryse Dinan for pulling it all together, and to all the awesome alumni who showed up.

We recently teamed up with Hamilton City Council to create some eye-catching visuals for their Nature in the City events. 🍃 It was a fun challenge to bring their ideas and existing assets to life with animation. In today's digital landscape, static posts can often blend into the online noise. Animation (and video) grab attention, tell your story more effectively, and can leave a lasting impression. Are you working animation into your content strategy?

Gold Medal Performance from our GM of Ops! Introducing our Olympic champion (aka Team Member of the Month)... Phil! 🥇🎉 Phil has been on fire this past month! He helped land a major new client, travelled for crucial client meetings, and even snuck in a well-deserved holiday across the ditch. Here's why the team voted for Phil: "He's taken on a huge client and still manages to answer any questions with a smile and is ready to lend a hand if he can." "He is such a trooper, no matter what is thrown in his direction." We're incredibly proud of your hard work, Phil! You're absolutely killing it. 👏

Two years of our wonderful Head of Client Services and resident Selfie Queen, Michelle Redward (née Stoupe)! 💜💚 Not only has she managed to create a spreadsheet even the creative team can get behind, she's up skilled account managers, brought a wealth of agency knowledge and a heap of laughter and good vibes to the foosball table. Thanks for your hard mahi and continued drive to learn and be better Michelle. We love having you on our team. Here's to more Friday wines!